Business Research Report: Jackson Laboratory

QNT 561Professor Kenneth Le Cour

Maritza Herrera, Rachel Krebs, Dorcus Thompson, Alvina Tunney, and Mai Yang

Background Information: Jackson LaboratoryIndependent, nonprofit organization that

focuses on mammalian genetics research to improve human health (The Jackson Laboratory, 2014).  

Employees conduct genetic research, provide scientific services and genetic resources to laboratories around the world, and educate students on the topic of genetic research.

Provide scientific resources, techniques, software, and data to scientists around the world making them a leader in genomic solutions in the biomedical community.

Website: http://www.jax.org/

Hypotheses and Research Questions H0: Humans would rather see mice used as test

subjects for medical research over people. Ha: Humans would NOT rather see mice used as

test subjects for medical research over people. 1. Would you rather see humans being used for

medical testing over mice? 2. Would you consider participating in a

research study? 3. Amount of approval for animal testing? 4. Would you support a brand of products if it

did away with animal testing?

Survey Sample1. Please indicate age by

marking the appropriate circle.

2. Have you ever been exposed to any videos or other media which portrays animal testing?

3. Are you aware of any brand products that use animals for testing?

4. How do you feel about mice being used for medical research?

5. Would you rather see humans used for research instead of mice?

6. Would you consider participating in a research study if it helped humans with different medical issues?

7. What is your stand in regard to animal testing? 1-5 scale

8. Would you support a brand of products if thy did away with animal testing? Why or why not?

Questions 1 and 2

Question 1 Question 2

Questions 3 and 4

Question 3 Question 4

Questions 5 and 6

Question 5 Question 6

90% Confidence Interval Test: Question 5 Sample size n=35 Sample proportion p (yes) =

21/35 =0.6 = 60% Sample proportion q (no) =

14/35 = 0.4 = 40% Sample size check p (yes) =

60%, q (no) = 40%, both great than 15

To establish 90% confidence interval value lies within interval Zalpha/2 = Z0.05/2 = 1.645

p (yes) +/- 1.645 * sqrt {[p(yes)+q(no)/n]}

0.6 + 0.278 = .878 = 87.8% 0.6 - 0.278 = .322 = 32.2%

Conclusion: We are 90 percent confident that (0.322, 0.878) or (32.2, 87.8) percent of people would rather see mice used for testing then humans.

Questions 7

Question 8

Research Challenges Challenges were centered on administering a

survey, collecting data, and interpreting the data.

Steps to help minimize challenges:1. Ensure survey questions articulate a clear purpose for instigating the questionnaire. 2. Demonstrate a clean and uncluttered survey layout to maximize responses.3. Understanding that there are many opportunities for things to go wrong when conducting survey research.

Implications and Recommendations Conduct further research to answer the

following questions: Why did 51% of participants answer neutral on the

subject of animal testing (question 7) Lack of understanding of the subject? Have they never been exposed to media that portrays

animal testing? Would neutral be the most chosen answer for other

questions if it was an option? Why did 60% of the participants rather see mice

used as test subjects while 60 percent of the participants are willing to participate in a research study? (questions 5/6)

Summary The team will fail to reject the null hypothesis

(H0) that humans would rather see mice used as test subjects for medical research because there is insufficient evidence to indicate otherwise.

Survey still had some contradictory results Warrants further testing

Jackson Laboratory can continue to use mice as test subjects without causing any moral dilemma.

References Cooper, D. R., & Schindler, P.S. (2011). Business

Research Methods (11th ed.). New York, NY: McGraw-Hill/Irwin

Handley, C. (n.d.). Validity and Reliability in Research. NATCO The Organization for Transplant Professionals. Retrieved July 20, 2014 from http://www.natco1.org/research/files/Validity-ReliabilityResearchArticle_000.pdf

Nolinske, T. (2010, January 22). Minimizing Errors in Survey Research. Enzine Articles. Retrieved July 20, 2014 from http://ezinearticles.com/?Minimizing-Errors-in-Survey-Research&id=3624628

Wyse, S. (2012). The four main reasons to conduct surveys. Retrieved from http://www.snapsurveys.com/blog/4-main-reasons-conduct-surveys/.