week 4 media literacy 2
TRANSCRIPT
Week 4 Media Literacy 2
8P242015-2016
Professional Learning Conversations
• More Verbs, Fewer Nouns
Blog Assignment and Criteria
• Read the Blog Assessment criteria• Submit your blog post in Word format by class
time next week. Upload it to Dropbox. • Also post your blog on your Brock Blogger site. • NB: Include a link to your blog on your Word
version of the post
Super Bowl Commercial2013
https://www.youtube.com/watch?v=gbCR9U9OZks
Lamplatoon
• Critique of Taco Bell Old People ad– Product of a media literacy workshop
– https://www.youtube.com/watch?v=kFpzNR7GkZs
Media Literacy
1. Understanding Media Texts1.1 explain how a variety of media texts
address their intended purpose and audience1.2 interpret media texts, using overt and implied messages as evidence for their interpretations1.4 explain why different audiences might have different responses to media texts
2. Understanding Media Forms, Conventions, and Techniques
2.2 identify the conventions and techniques used in some familiar media forms and explain how they help convey meaning and influence or engage the audience
3. Creating Media Texts3.4 produce a variety of media texts
for specific purposes and audiences, using appropriate forms, conventions, and techniques
Conservative Attack Ad on Justin Trudeau
https://search.yahoo.com/yhs/search?p=conservative+attack+ad+2013&ei=UTF-8&hspart=mozilla&hsimp=yhs-001
Tellagami
• Create a rebuttal to the Conservative attack ad • You have only 30 seconds to convey your
message • Create a Justin Trudeau avatar and
background• Record your rebuttal
Justin Trudeau’s Response
• https://www.youtube.com/watch?feature=player_embedded&v=ILBwN_Ut_pM
Attack Ad Parody
• https://www.youtube.com/watch?v=Mb-1XiHGjtM
Gradual Release of ResponsibilityModelled Shared Guided Independent
READING and WRITING Teaching
Teaching Teaching Teaching
Learning
Learning & Learning Practising Practising & & & Learning Practising Performing Performing
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Next Week
• Exploring Resources for Reading Strand – Social Media: Pinterest and Twitter