week 2

11

Strategic FormulationStrategic Formulation

Stakeholder AnalysisStakeholder Analysis

22


StakeholdersStakeholders

Can be defined as:Can be defined as:

““any person or party that can any person or party that can affect or be affected by the affect or be affected by the activities & policies of an activities & policies of an

organisationorganisation””

David Campbell et alDavid Campbell et al

Business StrategyBusiness Strategy

33

Model for Examining Stakeholder Model for Examining Stakeholder PowerPower

HighHigh Avoid Consult &Avoid Consult &

Annoying InvolveAnnoying Involve

Extent ofExtent of

PowerPower

Least InformLeast Inform

Low Low ImportantImportant

Low HighLow High

Inclination to use PowerInclination to use Power

44


Environmental AuditingEnvironmental Auditing

Covers:Covers:

PESTLEPESTLE

Porters 5-Forces.Porters 5-Forces.

55


PESTLEPESTLE PoliticalPolitical EconomicEconomic SocialSocial TechnologicalTechnological LegalLegal EnvironmentalEnvironmental

66


Porters 5 ForcesPorters 5 Forces

77


Strategic PositioningStrategic Positioning What are our relative strengths and What are our relative strengths and

weaknesses?weaknesses?

How do consumers see our product?How do consumers see our product?What is our image?What is our image?

What is our competitive advantage?What is our competitive advantage?

88


Strategic PositioningStrategic Positioning Who are our customers?Who are our customers?

Are we emphasizing the right benefit Are we emphasizing the right benefit mix to the right people?mix to the right people?

Can we target our product to other Can we target our product to other markets by emphasizing other markets by emphasizing other benefits?benefits?

99


Growth StrategiesGrowth Strategies Mergers & AcquisitionsMergers & Acquisitions

(horizontal, vertical, backwards, (horizontal, vertical, backwards, forwards & conglomerate).forwards & conglomerate).

Take-overs – Take-overs – (hostile & friendly)(hostile & friendly)

1010


Ansoff Product / Market MatrixAnsoff Product / Market Matrix

1111


Product Life CycleProduct Life Cycle

1212


The Organisational AuditThe Organisational Audit BenchmarkingBenchmarking SWOTSWOT Value Chain AnalysisValue Chain Analysis Scenario PlanningScenario Planning DemographicsDemographics

1313


BenchmarkingBenchmarking

"Benchmarking is simply about "Benchmarking is simply about making comparisons with other making comparisons with other organisations and then learning the organisations and then learning the lessons that those comparisons lessons that those comparisons throw up". throw up". Source: The European Source: The European Benchmarking Code of Conduct.Benchmarking Code of Conduct.

1414


BenchmarkingBenchmarking "Benchmarking is the continuous "Benchmarking is the continuous

process of measuring products, process of measuring products, services and practices against the services and practices against the toughest competitors or those toughest competitors or those companies recognised as industry companies recognised as industry leaders (best in class)". leaders (best in class)". Source: The Source: The Xerox Corporation.Xerox Corporation.

1515


S.W.O.T.S.W.O.T.

1616


Value Chain AnalysisValue Chain Analysis

1717


Scenario PlanningScenario Planning

1818


Scenario PlanningScenario Planning

Scenario planning is a discipline for Scenario planning is a discipline for rediscovering the original entrepreneurial rediscovering the original entrepreneurial power of creative foresight in contexts of power of creative foresight in contexts of accelerated change, greater complexity, accelerated change, greater complexity, and genuine uncertainty. and genuine uncertainty.

Pierre Wack, Royal Dutch/Shell, 1984Pierre Wack, Royal Dutch/Shell, 1984

1919


Demographic Influences.Demographic Influences.Demographical and social grade definitions Demographical and social grade definitions

enable the classification and measurement enable the classification and measurement of people of different social grade and of people of different social grade and income and earnings levels, for market income and earnings levels, for market research, targeting, social commentary, research, targeting, social commentary, lifestyle statistics, and statistical research lifestyle statistics, and statistical research and analysis. and analysis.

week 2

Education

strategic formulation

social commentary

different social grade

social grade definitions

pestle porters

market research

right people

measurement of people