Walk or dance, give your feet a chance!

Week 10

Agenda of the week

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Activities

Resources

Partners

Activities

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Walk of Fame Activities

# Activity1 Marketing2 CRM3 Manage Sales Force4 Manage Partners Relations

5 Procurement - Base for Walk of Fame Products

6 Design – Create Walk of Fame Products7 Selling Walk of Fame products

8 Manage Channels (Online, Call center, Machines)

# Activity6 Selling Walk of Fame products*

# Activity2 CRM

# Activity0 N/A

Key Activities Automatized Activities

Outsourced Activities

Personalized Activities

Activities

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Walk of Fame Value Chain

Resources

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CEO

Marketing

Social Media

Public Relations

Sales

Account Manager

Account Manager

Finance

Walk of Fame Organogram

Resources

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Position Marketing Director

Main Goals 20% Market Penetration, Increase 100% Brand awareness

Strategic Tasks 1) Supervise tasks within the marketing team; 2) Evaluate the job of subordinates; 3) Plan activities for subordinates.

Tactical Tasks Tracking & Strategic Thinking.

Position Sales Director

Main Goals 10K Sales Volume, with a minimum margin of 5%. Acquisition of 5 new customers. Churn rate smaller then 2%.

Strategic Tasks 1) Supervise tasks within the sales team; 2) Evaluate the job of subordinates;3) Plan activities for subordinates.

Tactical Tasks Tracking & Strategic Thinking .

Walk of Fame Resources

Resources

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Walk of Fame Resources

Position Finance Director

Main Goals Profits. Less than 20% deviation between planned & reality.

Strategic Tasks 1) Supervise tasks within the finance team; 2) Evaluate the job of subordinates; 3) Plan activities for subordinates; 4) Budget creation & control.

Tactical Tasks Tracking & Strategic Thinking.

Position Social Media Manager

Main Goals 10k Social Media followers, 1500k Reach within social media platforms.

Strategic Tasks 1) Social Media Management; 2) Evaluate the job of subordinates; 3) Plan activities for subordinates.

Tactical Tasks 1) Promote Brand on social media; 2) Evaluate options to choose the best investment.

Resources

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Walk of Fame Resources

Position Public Relations Manager

Main Goals Increase Brand awareness within partners.

Strategic Tasks 1) Identify targets; 2) Plan activities for subordinates; 3) Evaluate the job of subordinates.

Tactical Tasks Participate in events to showcase brand and increase brand awareness.

Position Account Manager

Main Goals 10K Sales Volume, with a minimum margin of 5%. Acquisition of 5 new customers. Churn rate smaller then 2%.

Strategic Tasks 1) Identify targets; 2) Plan the activities of subordinate people; 3) Create action plans for the business & process design; 4) Evaluate the job of subordinates.

Tactical Tasks 1) Promote the offer in the target markets; 2) Make executive sales visits,; 3) Participate in events; 4) Participate in client’s prospection meetings,; 5) Make presentations and demos; 6) Make proposals, contracts and negotiation.

Partners

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Walk of Fame Partners

End

THANK YOU!

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