week 1 exploration - identifying industry jobs and keywords
TRANSCRIPT
Where do I begin?
Developing brands and strategizing
media marketing plans more than
capture my interest. Ultimately, with
my MCBS degree, I aim to be a
successful, competent and
influential brand planner and
marketing strategist for small
businesses.
Iconic brands call on TBWA\Chiat\Day for creative
content, strategy development and advertising. It is
the 15th largest ad agency in the US. The merger
between Omnicon group Chiat\Day and TBWA
Worldwide generate global billings of $5.7 Billion.
Office locations include New York, Los Angeles and
Nashville.
Top Keywords &
Phrases
• Creative
• Research
• Brand
• Team
• Briefs
• Effectively
• Consumer
• Marketing
• Strategy
• Media
• Presenter
• Story-telling ability
• Analyzing and interpreting
• Advertising
• Strategy fundamentals
• Writing creative briefs and briefings
• Culture
• Ideas
• Audience
• Open-minded
• Social trends
• Innovative
• Team player
• Plan
• Develop creative ideas
• Digital analytics
• Develop
• Add keywords to my personal brand story and add it
to my profile…
• Fill my Summary section with media and text that
describes me using the keywords…
• Review previous job descriptions to edit in keywords
where applicable…
• Use these keywords and phrases when writing
cover letters and letters of recommendation…
On LinkedIn I will…
…to make my profile and resume more
appealing to employers.
ReferencesTBWA/Chiat/Day - Company Profile, Information, Business ... (n.d.). Retrieved October 25, 2016, from http://www.referenceforbusiness.com/history2/61/TBWA-Chiat-Day.html
TBWAChiatDay | LinkedIn. (n.d.). Retrieved October 25, 2016, from https://www.linkedin.com/company/tbwachiatday