Week 1: Facebook

“80% of social media users prefer to

connect with brands through Facebook..”

– From The Power of Visual Storytelling, Ekaterina Walter and Jessica Gioglio

What is Facebook?

• A FREE social networking website that allows users to create profiles, upload photos/videos, send messages and keep in touch with friends/family/colleagues/etc.

What can I do with Facebook?

• Keep in touch with your family/friends = PERSONAL PROFILE

PERSONAL PROFILE

•Posting/Commenting on photos

•Interact with your friends/family

•Great for networking

•Great for “Facebookstalking”

PERSONAL PROFILE

•IS AN ONLINE JOURNAL OF YOUR LIFE

What else can I do with Facebook?

• Create a Page for your business/organization/NPO/school/church/etc.

Why Should I Create a Facebook Page?

•Looking to ENGAGE your audience

•Looking to INFORM your audience

•Have things to SHARE with your audience

•NEED TO HAVE A WRITTEN OUT GOAL BEFORE CREATING FACEBOOK PAGE

AWESOME EXAMPLE!

•No calls to buy Skittles

•Few posts about contests or promotions for the candy

Skittles is treating Facebook as a place to further establish the brand’s attitude before a large audience with the help of good images and good writing.

How Manor College

uses Facebook

Inform

Engage

Share

IN CLASS ACTIVITY!

•Grab a partner and explain to them what your business is and why you want a facebook page

•Work with that person and create two goals for your business Facebook page

What Works (and what doesn’t) for Manor College

- VIDEOS/PHOTOS- POSTS ABOUT VET TECH/ANIMALS- POSTS ABOUT ATHLETICS-HOLIDAYS

So how do you figure out what works?

Trial & Error

(a few) GOLDEN RULES:To Manage a Facebook Page

•Post DAILY (actually multiple times a day)•Diversify your Content

•Schedule posts at different times throughout day/week (will learn how to do that later in course)

•PHOTOS, PHOTOS, PHOTOS!

WHY your business should be on Facebook

How I found my wedding photographer on Facebook

Real Life Examples

Real Life Examples