weedioh for marketing
DESCRIPTION
Interactive Video enabling Customer EngagementTRANSCRIPT
Weedioh for
Marketing Interactive Video enabling Customer Engagement
The new online world • Expectations of online audience has changed • Entertaining, Educating & Engaging Content is everywhere. • Attention spans are decreasing • Battle is on for attention span & customer engagement in the
highly competitive market. (Cat & funny baby videos get more attention that Product Ads)
Create Video
assets for YouTube
Host a few videos beyond
YouTube
Use a video marketing platform
Video Platform combined
with Marketing
Automation
Create Dynamic & interactive
Video Experience
Marketers Experimentation trend with Video
What Weedioh Can do
Justify
Evaluate
Learn Interest
Justify
Purchase
• Unde r s t and you Aud i en ce & customers (Buyers Profile)
• Engage wi th the Aud ience & customer to understand your sales cycle(Funnel)
• Co-relate and convert!
Ø Create Awareness Ø Generate Leads Ø Sales Enablement Ø Support & Training Ø Communications
Interactive Videos
• Engagement Widgets for the audience o Rule Based o Time-line based
• Skip to a specific portion or change the video based on the response.
o On-demand
• Video widgets o Embedded video for your website o Video pops : Tactical video delivery via pop-ups to be used for
• Survey Videos • Support & training Videos • Communications Videos • Sales Enablement
Ask a Question?
• Pop a question & collect insights
from your browsing visitor.
Know their choices
• Present multiple answers and
gather tags for recommendation
Ask an opinion
• Present an opinion poll and
gather responses
Identify Visitors
• Identify your anonymous visitor
quickly.
Lead Generation
• Present a lead form for repeat
visitors with intent.
Prospect Engagement • Understand more from your prospect when he is online
Quick Survey
• Pop a 3 step quick survey to your
customer
Ratings
• Allow your customer to rate
products
Chat
• Chat with your visitors when
online
Presentation
• Show your Slide Share
presentations
Facebook Audience • Allow your visitors to
connect with on Facebook
Widget Types
Add Delete
Online Editor
Output
Video Delivery & Management
Uploading Encoding
HTML5 Video CDN Video Delivery (Adaptive Streaming)
Analytics Video Player Styling
Captions & Annotations Landing Pages
Themes Advertisements
Video Analytics
Impressions Views
Engagement Subscribers
Session Time
Click Thru Rate
With the data above you would be able to know 1. Interest in the content &
Topic. 2. The Attention Span of the
target audience. 3. Who Engaged with your
content. 4. Which Campaigns were
successful. 5. Overall return on Investment
Nurture Segment Score Inform the sales Team!
Video Distribution Video E-‐‑Mail
Website
Social Asset
Video Ads
Video Blogs
Video Press Release
Podcast
Video Production
Engaging Brand Videos
Funny Viral Videos
Solution Overview & Explainers
Campaign based Videos
Product demonstration
Location Shooting
Video Case studies and Testimonials
Training Content
Internal Communcation
Sales Enablement
Enterprise Collaboration