weedioh for marketing

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Weedioh for Marketing Interactive Video enabling Customer Engagement

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Interactive Video enabling Customer Engagement

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Page 1: Weedioh for marketing

Weedioh    for    

Marketing Interactive Video enabling Customer Engagement

Page 2: Weedioh for marketing

The  new  online  world •  Expectations of online audience has changed •  Entertaining, Educating & Engaging Content is everywhere. •  Attention spans are decreasing •  Battle is on for attention span & customer engagement in the

highly competitive market. (Cat & funny baby videos get more attention that Product Ads)

Create Video

assets for YouTube

Host a few videos beyond

YouTube

Use a video marketing platform

Video Platform combined

with Marketing

Automation

Create Dynamic & interactive

Video Experience

Marketers  Experimentation  trend  with  Video

Page 3: Weedioh for marketing
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What  Weedioh  Can  do

Justify

Evaluate

Learn Interest

Justify

Purchase

•  Unde r s t and you Aud i en ce & customers (Buyers Profile)

•  Engage wi th the Aud ience & customer to understand your sales cycle(Funnel)

•  Co-relate and convert!

Ø Create  Awareness Ø Generate  Leads Ø Sales  Enablement Ø Support  &  Training Ø Communications

Page 6: Weedioh for marketing

Interactive  Videos

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•  Engagement Widgets for the audience o  Rule Based o  Time-line based

•  Skip to a specific portion or change the video based on the response.

o  On-demand

•  Video widgets o  Embedded video for your website o  Video pops : Tactical video delivery via pop-ups to be used for

•  Survey Videos •  Support & training Videos •  Communications Videos •  Sales Enablement

Page 8: Weedioh for marketing

Ask a Question?

•  Pop a question & collect insights

from your browsing visitor.

Know their choices

•  Present multiple answers and

gather tags for recommendation

Ask an opinion

•  Present an opinion poll and

gather responses

Identify Visitors

•  Identify your anonymous visitor

quickly.

Lead Generation

•  Present a lead form for repeat

visitors with intent.

Prospect Engagement • Understand more from your prospect when he is online

Quick Survey

•  Pop a 3 step quick survey to your

customer

Ratings

•  Allow your customer to rate

products

Chat

•  Chat with your visitors when

online

Presentation

•  Show your Slide Share

presentations

Facebook Audience • Allow your visitors to

connect with on Facebook

Widget  Types

Page 9: Weedioh for marketing

Add Delete

Online  Editor

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Output

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Video  Delivery  &  Management

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Uploading Encoding

HTML5  Video CDN  Video  Delivery  (Adaptive  Streaming)

Analytics Video  Player  Styling

Captions  &  Annotations Landing  Pages

Themes Advertisements

Page 13: Weedioh for marketing

Video  Analytics

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Impressions Views

Engagement Subscribers

Session  Time

Click  Thru  Rate

With the data above you would be able to know 1.  Interest in the content &

Topic. 2.  The Attention Span of the

target audience. 3.  Who Engaged with your

content. 4.  Which Campaigns were

successful. 5.  Overall return on Investment

Nurture Segment Score Inform  the  sales  Team!

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Video  Distribution Video  E-­‐‑Mail

Website

Social  Asset

Video  Ads

Video  Blogs

Video  Press  Release

Podcast

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Video  Production

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Engaging  Brand  Videos

Funny  Viral  Videos

Solution  Overview  &  Explainers

Campaign  based  Videos

Product  demonstration

Location  Shooting

Video  Case  studies  and  Testimonials

Training  Content

Internal  Communcation

Sales  Enablement

Enterprise  Collaboration