wednesday's ppt
TRANSCRIPT
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Abhishek
Chirag
Neha
Puja
Mehul Pawrush
Soumya
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The India travel and tourism industry ranked 5th in the
long term (10 yr) growth and is expected to be the
second largest employer by 2019
Earnings from international visitors & tourism goodsare expected to generate US $51.4 billion by 2019
Foreign Tourist Arrivals (FTAs) during the month of
february 2010 were 600,000 as compared to FTAs of
547,000 during the month of february 2009
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Mumbai, formerly called Bombay is the financial and
commercial hub of India
Mumbai well known as pot pourri of varied cultures
because of its vivid facets, the city is no less than atraveler's paradise
AttractionsGateway of India, Marine Drive, Taj
Hotel, Chowpatty, Colaba Causeway, Siddhi Vinayak
Temple and many more places
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TRAVELLERS EPIC endeavoring to provide thetourists best utilization of their time.
Providing tourists time bound plans to explore the city
and making it a more tourist friendly destination. Making every tourists trip to the city a memorable one,
enabling him to grab a first hand experience of the
magnificent city.
In the initial phase, we would be targeting Mumbai city,however, this service would later be extended to other
cities as well.
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VISION
Making our city more tourist friendly and enabling
them spend quality time in exploring the same.
MISSION
To value the customers time.
To enrich customers experience and assure him the best
of our services.
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Developing a website that provides completeinformation about the city of Mumbai. Heritage buildings, shopping centers, religious places and
other site seeing in the city.
Providing customized plans for a predefined timeframe.
The website would include different package options
based on the tourists budget: Economy, Premium and Customized
A toll free helpline to guide our customers 24x7 on the
phone as well.
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We plan to tie up withprivate taxi services and
restaurants which would
aid in providing comfort
to the customers.
We also plan to set up a
blog on our website wheretourists can share their
experiences with us.
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Anytime, Anywhere, Anyplace
Time bound plans for specific time frames
Personalized packages for tourists
Option of choosing budgeted or premium plan
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6.00 pm: Leave for Andrews Church by PriyadarshiniCabs
6.30 pm: Visits Andrews and Mount Mary Church.
7.15 pm: Visits Chimibai Market. 7.45 pm: Shops at Link road Bandra.
8.15 pm: Gets driven to Carter Road and enjoys a
coffee at Caf Coffee Day.
8.40 pm: Gets driven back to BKC via Priyadarshinicab.
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Foreign tourists
Corporate executives
Dignitaries
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Financing mainly to be done by personal means by theentrepreneurs.
The eighth entrepreneur would not contribute capital
but would provide his services by designing the website
and maintaining it.
Our key expenses include
Setting up an office
Setting up a 24x7 toll free helpline Hiring staff and payment of salaries
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Distributing pamphlets at the airports/ railway stations
Participating in corporate conferences
Use of networking sites such as LinkedIn
Effective use of search engine optimization on Googleand Yahoo
Tie up with restaurants / hotels across the city
Placing banners near Mumbai airport
Advertising on websites providing NRI services
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All other Mumbai travel & tourism related websitesemerge as potential competition, namely: Mahindra Holiday Group
Make my trip.com
Yatra.com
Mumbainet.com
Emumbaitourism.com
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In the near future, we would like to set up similarwebsites emphasizing on other prominent cities in India.
We intend to set up portals (automated kiosks) at
prominent stations and airports.
We also plan to start Bluetooth Marketing at our
associate restaurants to reach out to potential customers.
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Threats:Established players in the
market
Weakness:Lack of Credibility-NewCompanyPackage Timings may beaffected due to Traffic
Strengths:Well Designed WebsiteAttractive Packages24x7 toll free helpline
Opportunities:Booming industryGovernment campaigns such
as Incredible India
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Break Even Point = 2 years
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