Wednesday 22nd June 2011Unit 21: Promoting & Branding in Retail Business

For P1 you will need to develop practical and enquiry skills and use ICT to collect information on businesses, and their choice of sector.

Year 10 Business

Lesson Objectives

1. All students will be able to identify the 6 retail sub-sectors

2. Most students will be able to apply their learning to real businesses

3. Some will be able to identify how channels, formats, business models and locations affect decisions made – evidence from ‘Retail Challenge’ discussion

Criteria: P1 identify the various sub-sectors, channels, formats, business models and locations of retail businesses

What type of information do I require?

Where will I get the information from?

How should it look?

IDENTIFY : Point out (ie choose the right one) or give a list of the main features.

Retail sub-sectors: product related sub-divisions of the retail industry - grocery, fashion, automotive,electrical, health and beauty & home wareRetail channels: outlets (shops, stores, showrooms), e-tailing, mobile technology, catalogues, homeshopping, market stallsRetail formats and sizes: small, medium, large; convenience stores, specialist outlets, market stalls, kiosks, discount stores, cooperatives, franchises; department stores, superstores and hypermarkets; non store formats: mail order, E-tailing, catalogues, telephone selling, vendingTypes of location: city/town, district, out of town, retail parks, primary locations, and secondary locations.

Criteria: P1 identify the various sub-sectors, channels, formats, business models and locations of retail businesses

What type of information do I require? Help Sheet - Content