Source: Google Analytics, June 2013

Source: Comscore, June 2013

WebsiteTotal

Unique Visitors

YOY % Change

Total Pages Viewed (MM)

The Knot 2,569 -5.6% 55WeddingWire 1,833 +23.1% 23WeddingBee 1,704 +23.2% 11Wedding Channel 969 -23.6% 5Brides 763 -14.3% 7Martha Stewart Weddings 692 -12.1% 12

WEDDINGWIREGROWTH

KEY DIFFERENTIAT

ORS#1 IN WEDDING PLANNING SEM

TECHNOLOGY LEADERS FOR PLANNING TOOLS

CLEAN LAYOUT

MORE & HIGHER QUALITY LEADS

PERFORMANCE FOCUSED

Source: Comscore, September 2013.

WE’VE GOT THE BRIDE YOU WON’T FIND ANYWHERE ELSE

8.5%31%

5% 7%3.3% 9.3%

12%

REACHING OUR COUPLESEVERYWHERE

130,000+

34,500+

178,000+

18,000+

MARKETING SOLUTIONS

WEDDINGWIRE TRAVELCategory Landing PageIn January 2014 WeddingWire will

be launching our newly redesigned travel section to offer users one integrated web destination to explore honeymoon and destination wedding locations and content.

Our category landing page puts the world at our bride and groom’s fingertips to research and get inspired for their upcoming ceremony and getaway.

High impact integration available through display and custom, native integrations.

As our brides and grooms explore the world through our site, you can showcase your destination using photo slideshows, call-to-action buttons, and social media share functionality to drive traffic back to your site.

All destination pages are navigable directly form our landing page world map.

REGIONAL GALLERIES

REGIONAL LANDING PAGE Sponsorship Opportunities

WeddingWire’s destination landing pages give our user the opportunity to explore properties’ photos and reviews from our vendor catalog.

Each destination page offers sponsorship opportunities through a 970x250 billboard image and 238x38 sponsored logo clicking back to your site.

In addition, a dynamic display 300x1050 ad unit will run across all of our location pages and is targetable specifically to your destination. These units can display video, photos, social media, mapping apps, and more!

DESTINATION WEDDINGS Inspiration and Exploration

For brides and grooms who are early in their planning process, WeddingWire’s Destination Weddings section offers content to help our users get inspired for their big day.

Your property can be featured through editorial integration that is promoted directly on the Destination Wedding landing page, in our weekly newsletter to our full list of brides, and via social media.

HONEYMOONSDreaming and Planning

To assist our users in choosing the ideal location for their dream getaway, WeddingWire has a dedicated Honeymoons Section available within our overall Travel category.

Editorial integrations are also available specific to honeymoons and are promoted directly on the Honeymoon Section landing page, in our weekly newsletter, and through our social media.

Rationale: Create a visual and editorial connection with our users as they are looking to get inspired.

Additional Support:•WeddingWire’s weekly newsletter to our full list of brides•Social media promotion on Facebook, Twitter, and Pinterest•Promoted within individual Honeymoon or Destination Wedding category landing pages

Performance Metrics:

•Up to 11,000 page view•Weekly newsletter: 32% average open rate

WEDDINGWIRE CONTENTINTEGRATION

Highlight your property and increase brand awareness by featuring it in WeddingWire’s Travel Newsletter. This is sent to over 15,000 opt-in brides and can be used to spotlight deals and/or articles from WeddingWire Honeymoon or Destination Wedding page.

Rationale: Maintain relevancy with our brides who have specifically opted-in to hear about travel offers and locations.

Performance Metrics:•Average Open Rate: 43.48%•Average Client CTR: 8.23%

TRAVEL NEWSLETTER

PARTNER OFFER EMAILSOur popular partner offer emails continue to be one of the best ways to get our users to take action.

Rationale: The partner offer email is a vehicle to incentivize users and drive conversions to over 200,000 brides and grooms.

Performance Metrics: •Sent to up to 200,000 registered brides•Overall Average CTR: 12%•Overall Average Open Rate: 23%

INTERACTIVE BOOKDelivered directly to the inboxes of all WeddingWire registered users, the WeddingWire quarterly Book will be right at their fingertips.

Use your existing creative to share your brand message with our brides. The ad within the Interactive Book will link directly through to your website. What’s more, Interactive Book advertising provides reporting and performance metrics in a way traditional print cannot.

Each quarterly edition is actively promoted via:

• Home page units• Onsite display media• Dedicated Pinterest Board• Facebook post• Twitter promoted unit• Blog Post • SEM campaign

INTERACTIVE BOOK

Success Metrics Fall Book:

• Unique visitors: 33,156

• Flipbook views: 46,630• Unique Page Views:

1,014,613• Average ad CTR 2.24%• Email Support : 20.05%

CTR

Products Available: ONE PAGE ADS, SPREADS, DESTINATION SPOTLIGHT, GUEST EXPERT INTERVIEW, AND CONTENT INTEGRATION

WEDDINGWIRE MOBILE SPONSORSHIP

35% of our users are visiting WeddingWire via our comprehensive mobile site and app to access WeddingWire on the go. WeddingWire recommends inclusion in our mobile sponsorship to ensure your brand is kept top of mind.

Rationale: Seamless integration yields high call to action to communicate messaging and drive users to your brand’s site

Performance Metrics: overall Average CTR: 2.38%

WEDDINGWIRE LEAD GENERATION

WeddingWire’s lead generation product is presented to all users at the time of site registration. Brides and grooms will have the opportunity to opt-in to hear more from your brand. Once a user opts in for an offer, Advertiser will receive name, email address, and wedding date. Opt-in list is sent weekly.

Rationale: Have the opportunity to provide ongoing offers directly to WeddingWire’s list of brides who are hand selecting to hear more from you!

Performance Metrics:Average monthly leads for travel = 4,300

Our popular checklist tool keeps our users on top of their wedding to-dos. WeddingWire recommends our checklist integration which appears highlighted at the top during a specific period of time. Including an incentive lures users to register with advertiser.

Rationale: Differentiate in a clutter-free environment and get into our users consideration set. Drive conversions.

Performance Metrics: Overall average CTR: 0.33%

CHECKLIST INTEGRATION

PREMIUM SWEEPSTAKESPremium sweepstakes offer clients’ the opportunity to expand their brand’s presence with the WeddingWire user through multiple channels.

All Sweepstakes Packages Include: • Custom contest landing page• Custom display media• Dedicated sweepstakes email• Dedicated “Thank You” email sent to all brides who enter• Social media promotion

Rationale: Increase co-registration, and grow social reach and brand interaction.

Performance Metrics: 6,000 – 9,000 entries ($2500 - $5000 prizing)

SOCIAL MEDIA: TWITTER PARTYA collaborative chat between WeddingWire, an industry – specific expert, and users all hosted on Twitter.

Rationale: Shift brand perception on social media

Performance: •Total impressions 1,300,000•Total unique impressions: 300,000+

NETWORK DISPLAY MEDIAWeddingWire’s uncluttered site design allows advertisers’ messages to play a leading role in a bride’s engagement.

Rationale: Maintain brand awareness throughout a bride’s planning process to keep your property or destination top of mind.

Performance Metrics:•RON CTR: 0.10%•ROS CTR: 0.12%

DYNAMIC DISPLAYMillennial couples are social couples and WeddingWire wants to get our users inspired by captivating them with your destination’s messaging and visuals. To differentiate your brand as the go-to place for destination weddings or honeymoons, WeddingWire recommends our dynamic display units. These units have the ability to seamlessly integrate video, images, Facebook, Twitter, Pinterest Feeds, or other applications that pertain to your brand.

Rationale: Inspire users through imagery and social messaging

WeddingWire has the ability to offer your property or destination the best, in-market audience on WeddingWire and on non-wedding websites by the way of data driven display media.

Through our technology, WeddingWire can target users who are looking to plan their destination wedding or honeymoon and have exhibited this behavior. Utilizing retargeting, keyword, semantic, and behavioral technology, we identify the right user who is looking to make final planning and purchasing decisions and deliver them your brand’s messaging.

Rationale: Influential in creating consumer awareness and driving conversions.

Performance Metrics: Average CTR .12%

In 2014 – now available for pre-roll!

DATA DRIVENADVERTISING

VENUE LISTINGSAt the core of WeddingWire is our robust Vendor Catalog, where users come to find every vendor they need to create their perfect wedding day. The WW network reaches over 20 million visitors per month. Venue Listings ensure our brides are connected with your brand in the vendor catalogue. •Appear in the Venue Category•Dedicated landing page with lead generation tools•Contact information, reviews, maps, photos, social media, and more are all featured within the listing•Listings will be featured seamlessly on our powerful network

Rationale: Efficient medium to create awareness and drive users to purchase.

SUPPORT OF THE PRIVATE SECTOR

Your brand can provide its hotels with a 10% discount off their own WeddingWire media plans.*

WeddingWire will provide private sector with instructions on how to set up free basic listings

Triple the benefits for your investment:

• Drive Romance Travel to your island economy

• Support & subsidize the existing marketing investments of the private sector

• Provide tools for increasing awareness at no additional cost the private sector

* Based on a minimum $25,000 investment

Brooke Laffanblaffan@weddingwire.com

301.231.9473 x2271