wedding gown specials 2009
DESCRIPTION
Presentation given on Friday February 27,2009 by Robert Allen weddingpodcastnetwork.comTRANSCRIPT
“The great thing in the world is not so much where we stand, as in what direction we are moving.”
-Oliver Wendell Holmes-Oliver Wendell Holmes
-Oliver Wendell Holmes-Oliver Wendell Holmes
Marketing 2.0Marketing 2.0Leveraging New Media to Reach Leveraging New Media to Reach Today’s Tech Savvy Consumer Today’s Tech Savvy Consumer
The Digital Generation
Americans Online by Age
Advantages of New Media
• Adds a personal perspective to your business
• Allows the search engines to find you
• Engage your audience by sharing
• Convey authority
• Reaching a tech savvy demographic
March 26, 1992
Over 12 million American adults currently maintain a blog.
120,000 New Blogs are Started Everyday
1.4 Million Blog PostsPer DayPer Day
Hey RobertTechnology Scares Us
What Do I Need to Know?
Comment on Blogs
Blogging Should beTwo-WayTwo-Way
What is it?
Getting Started Blogging
• Sign up for a free service
- Blogger, Typepad, Blogspot, Wordpress
• Decide on content and frequency
Disadvantages of New Media
• Added strain on IT department
• Sharing too much information
• Too forward thinking
What is a Podcast?
• Audio file
• Video file
• Combination
What makes it a podcast?
• File delivery
• RSS
• Subscription
Who is using it?
• Universities
• Corporations & Small Business
• Municipalities
• Organizations
Benefits of Podcasting
• Branding• Establishing Authority• Training and Education• Eco-Friendly• Cost Effective• Mobile and On Demand
What do I need to What do I need to listen?listen?
iPod or MP3 PlayeriPod or MP3 Player
ComputerComputer
Cell PhoneCell Phone
Audio CD BurnerAudio CD Burner
Cloud Computing
Definition: The use of third party services, accessed via the internet, to perform
computing needs.
Cloud Computing Websites• Google.com (email, calendar, documents)
• Linkedin.com (social networking)
• DimDim.com (web conference)
• Constantcontact.com (e-marketing / surveys)
• Billingboss.com (invoice)
• Wordpress.com (blogging)
• Gmail - massive storage, searchable, secure, travels with you
• Documents - collaboration, multi platform, free
• Calender - always updated, synchs with iCal and Oulook
• Alerts - staying informed, watching what’s hot
• Picassa - photo sharing, organized
How Can it Help?• Reduce costs (incremental fees / free services)
• Increased storage (more space online)
• Highly automated (no software updates)
• Productivity (real time collaboration)
• Mobility (access information from anywhere)
• Security (levels of permission / monitoring)
• No installation (accessed via web browser)
• Cross company / Multi platform
Social Media Sites
• YouTube
Measurement
• ROI Return on Investment
• ROI Return on Influence
Engagement
Survive and Thrive• Be strategic. Being business-minded is the key to surviving
and thriving.
• Educate the client as to what value is. Show that you know how to do your craft the right way.
• Be a solution. Clients pay for solutions, especially during times like these.
• See the opportunity. Refuse to participate in the recession.
• Be flexible -- for yourself. Work with your client.
6. Take care of yourself -- or there will be no one to recession-proof your job for you.
Convention Special Marketplace Advertising
Banner Ad and InfoCast™
Regular Price $895.00 per yearSign up by Monday March 2, 2009Take $200 off and add 6 Months
Robert Allen800.882.1259 ext [email protected]
giving voice to your brand
blogging, podcasting, web video, presentations and email campaigns
consult, design, produce and distribute
