wed, 19 sep-18; brand equity - economic times - …...going by the brandz framework, how does being...

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Copyright © 2014 Bennett Coleman & Co. Ltd. • All rights reserved Wed, 19 Sep-18; Brand Equity - Economic Times - Bangalore; Size : 862 sq.cm.; Circulation:50746; Page : 1

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Page 1: Wed, 19 Sep-18; Brand Equity - Economic Times - …...Going by the BrandZ framework, how does being meaningful, different and sa- lient apply to HUL brands? At the heart ofgreat brands

Copyright © 2014 Bennett Coleman & Co. Ltd. • All rights reserved

Wed, 19 Sep-18; Brand Equity - Economic Times - Bangalore; Size : 862 sq.cm.; Circulation:50746; Page : 1

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