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OPENING UP JUNE 2012, INTEL CORP TO THE COLLABORATIVE ECONOMY @NICKWECREATE NICK JANKEL, WECREATE

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Masterclass at Intel EMEA on collaboration, collaborative leadership and breakthrough innovation.

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OPENINGUP

JUNE 2012, INTEL CORP

TO THE COLLABORATIVE ECONOMY

@NICKWECREATE

NICK JANKEL, WECREATE

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SOME CLIENTS

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BIG IDEAOF THE FUTURE THAT IS ENERGIZING YOU

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GLOBAL O.S.HAS CHANGED OVER THE LAST 5,000 YEARS

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“Operating systems provide a platform on top of which other software works. Your choice of operating system, therefore, determines to a great extent the applications you can run.”WEBOPEDIA

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TRIBES

HUNTER-GATHERER

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TRIBESKITH & KIN POWER & WEALTH GIVEN TO THE STRONGHEROS & CHIEFTAINS WINTRIBE FIGHTS & ENSLAVES

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TRIBAL O.S. IS UNDERPINNED BY

GROUP IDENTITY, GIFT EXCHANGE, SHAMENS &

SPIRIT WORLDS

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TRIBES

HUNTER-GATHERER

HIERARCHIES / BUREAUCRACIES

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HIERARCHYSTATUS & PRIVILEGEPOWER & WEALTH TAKEN BY THE TOPAUTOCRATS & ARISTOCRATS WINCONQUER NATIONS TO EXPAND TRADE

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HIERARCHY O.S. IS UNDERPINNED BY PAGEANTRY, FEALTY, ARMIES, PRIESTS, NATIONALISM,

IDEOLOGIES

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TRIBES HUNTER-

GATHERER HIERARCHIES /

BUREAUCRACIES

MARKETS

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MARKETIDEAS & EFFICIENCIESPOWER & WEALTH EARNED BY INVESTMENTINGENIOUS & INDUSTRIOUS WINCREATE & DEFEND MARKETS

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MARKET O.S. IS UNDER-PINNED BY CAPITAL, DEBT & INTEREST,

CORPORATIONS, STOCKS & SHARES

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NOW WHAT?

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INTHE LAST24HOURS

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1BILLION CONTENT PIECES ADDED TO FACEBOOK

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70,000HOURSYOUTUBE VIDEOS UPLOADED

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1 EACH

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400MILLIONSKYPE CALLS

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86,000NEW LINKEDIN MEMBERS

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16BILLIONSMS MESSAGES SENT

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AS WE SPEAK

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6BILLIONMOBILE SUBS

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1BILLIONBROADBAND MOBILE SUBS

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900 MILLIONFACEBOOK USERS

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200 MILLIONFACEBOOK USERS IN 2011

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600BILLION MINUTES PER MONTH SPENT ON FACEBOOK

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600MILLION MINUTES IN ALL THE MOVIES THAT HAVE EVER BEEN MADE

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225MILLIONTWITTER USERS

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250MILLIONTWEETS PER DAY

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18MILLIONFOLLOWERS OF LADY GAGA

18 MILLION FOLLOWERS

(AND NO-ONE MEDIATING THE RELATIONSHIPS)

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“SOWHAT?”

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NO.1 #TAG...OF 2011

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#EGYPT

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REVOLUTION

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WITH GREATER LONG-TERM & FAR-REACHING IMPACTS THAN THE POLITICAL REVOLUTIONS

THAT SHOOK THE WORLD

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“A revolution doesn't happen when society adopts new tools. It happens when society adopts new behaviours.”CLAY SHIRKY

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BY THE WEB

DRIVEN

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BY THE WEB

INSPIRED

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INTRINSIC HUMAN NATURE TO CREATE, SHARE, CONNECT

LIBERATING

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10,000 WATTS / DAY + 1010 TOOLS

5 MILLENNIA100 WATTS / DAY+ A FEW TOOLS

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TRIBES, HIERARCHIES AND MARKETS ARE BEING DISSOLVED

IN A GLOBALISED PARTICIPATORY NETWORKED

SOCIETY

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“Predicting the future of the Internet is easy: anything it hasn’t yet dramatically transformed, it will. People, companies, investors and even countries can’t stop this transformation. The only choice you have is whether you join the side of innovation and progress or you don’t.”

CHRIS DIXON

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LIES INCREASINGLY AT THE EDGES

POWER

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SOFTPEER POWER DISPLACES HIERARCHICAL POWER TO BECOME THE MOST IMPORTANT FORCE IN SOCIETY

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“Soft power – getting others to want the outcomes that you want – co-opts people rather than coerces them.”JOSEPH NYE JR.

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SOFT, PEER POWER DRIVES EVERYTHING FROM THE

OCCURRENCE OF OBESITY TO RISINGS OF THE ARAB

SPRING

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FROM THE FALL OF BLOCKBUSTER TO THE IPO

OF FACEBOOK

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WILLKOMMENET BIENVENUE

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AGE OFCO-CREATION

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TRIBES HUNTER-

GATHERER HIERARCHIES /

BUREAUCRACIES

MARKETS

NETWORKS

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NETWORKVALUES & AFFINITIESPOWER & WEALTH SHARED BY NETWORKOPEN & CONNECTED WINPARTICIPATE IN & CO-CREATE PROJECTS

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NETWORK O.S. IS UNDER-PINNED BY

THE NET, P2P, COLLECTIVE IQ, CO-OPERATION,

COMMON PURPOSE

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“If you want to go fast,go alone. If you want to go far, go with a group.” 

AFRICAN PROVERB

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LAWOF REQUISITE VARIETY

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FIT THE CONTEXTOR FAIL

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58

GM - INVENTOR OF LINE MANAGEMENT & THE KPI - WENT

BUST IN THE NETWORK

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59

KODAK INVENTED THE DIGITAL CAMERA BUT COULDN’T UNDERSTAND WHERE VALUE

RESIDES FOR THE NETWORKED CONSUMER

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PRINCIPLESOF HOW WE DO BUSINESS MUST CHANGE

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ORGANISESYSTEMS, VALUE & PROFIT CENTRES AROUND THE NET(WORK)

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DO WORK!

NETS

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<TRANSACTION COSTS, OPPORTUNITY COSTS

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>FLOW OF IDEAS & INTENTIONS

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AS UNUSUAL

BUSINESS

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ONE LETTER AWAY FROM NOT WORKING

NETWORKING

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OPEN UPTO RESOURCES & SOURCES OF VALUE OUTSIDE OF THE ORGANISATION

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SHARE RISKSSHARE REWARDS

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www.wecreate.cc 70

TAKE PART IN COMING TOGETHER TO SOLVE OUR MOST

PRESSING CHALLENGES

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ONEPERSON, ENTERPRISE OR STATE CANNOT ACHIEVE AIMS ALONE

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YOU NEED TO COLLABORATE & CO-CREATE

AMBITION

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COLLABORATION TAKES A SIGNIFICANT INVESTMENT OF

ENERGY

AND A DIFFERENT WAY OF WORKING

WITH VERY DIFFERENT MINDSETS

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RISKYBUSINESS TO OPEN UP?

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HOLDING ONTO THE OLD WAY OF DOING

BUSINESS IS FAR MORE DANGEROUS

THAN RISKING OPENING UP

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$80 BILLION TO $0

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$0 BILLION TO $6

A PEER-ENABLED, SELF-ORGANISING BUSINESS MODEL

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“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.”CHARLES DARWIN

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[email protected]

WECREATE.CC: SWITCHED ON INNOVATION & LEADERSHIPNICKJANKEL.COM: LIFE SWITCHED ON

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BOOSTING

@NICKWECREATE

THE POTENTIAL TO COLLABORATE

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AGE OFCO-CREATION

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TRIBES HUNTER-

GATHERER HIERARCHIES /

BUREAUCRACIES

MARKETS

NETWORKS

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THE CO-CREATION GAME

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1

Co-Creative

Collaborative

Cooperative

Closed

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HOW

KNOW

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WHAT, WHEN, WHO & WHY

KNOW

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FIRSTTHEN RELATIONSHIPS, THEN TRANSACTIONS

CHAT

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GIVEBEFORE WE GET

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GIVEUP ASSUMPTIONS / CONVENTIONS OF HOW TO LEAD

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THE MOST IMPORTANT SKILL OF THE 21ST CENTURY

CIQ

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BACTERIA BETTER ABLE TO COLLABORATE THAN

MOST OF US!

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TO COMPETE

TRAINED

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OF MANY COLLABORATIONS

FAILURE

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www.wecreate.cc

DOMINATION

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www.wecreate.cc

DISSIPATION

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www.wecreate.cc

DISINTEGRATION

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TO COLLABORATE

BORN

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YOURSELF & OTHERS

TRUST

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SEEKWIN WINS

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SEEKWIN WIN WINS

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ALWAYSEXIST IF WILLING TO ABANDON ASSUMPTIONS

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STATUS QUOMAINTAINED BY OUTDATED ASSUMPTIONS

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DIVERSETEAMS MORE CREATIVE THAN INDIVIDUAL GENIUSES

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DISRUPTIVEINNOVATION IS MORE LIKELY TO BE CO-CREATED

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CIQ COACHING

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Resilient

Possibility Focused

Empathic

Networked

Open

Responsive

Coachable

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[email protected]

WECREATE.CC: SWITCHED ON INNOVATION & LEADERSHIPNICKJANKEL.COM: LIFE SWITCHED ON

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BREAKTHROUGH

@NICKWECREATE

INNOVATION

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WARNINGNOTHING IN HERE IS ‘TRUE’

(BUT IT MIGHT SERIOUSLY SWITCH YOU ON)

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WHATDO YOU SEE?

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“He was a bold man that first ate an oyster.”

JONATHAN SWIFT

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© Wecreate 2012

BREAKTHROUGH

SWITCHED ON LEADERSHIP

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NBASUPER HERO

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© Wecreate 2012

BREAKTHROUGH

SWITCHED ON LEADERSHIP

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DOLLAR COMPANY

6 BILLION

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© Wecreate 2012

BREAKTHROUGH

SWITCHED ON LEADERSHIP

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ROOMS BOOKED

5 MILLION

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© Wecreate 2012

BREAKTHROUGH

SWITCHED ON LEADERSHIP

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70% GROWTH OVER 8 YEARS

CLOSE TO CHINA

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© Wecreate 2012

BREAKTHROUGH

SWITCHED ON LEADERSHIP

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(AND A POP UP SHOP)

4 PRISONS

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© Wecreate 2012

BREAKTHROUGH

SWITCHED ON LEADERSHIP

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“If I had not been in prison I would not have been able to achieve the most difficult task in life, and that is changing yourself... Prison itself is a tremendous education in the need for patience and perseverance. It is above all a test of one's commitment.”

NELSON MANDELA

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‘Switched on’ people are either delusional or visionary.

Either way, they see a breakthrough where no-one else can see one.

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INNOVATIONSEEING PROBLEMSSWITCHING THEM INTO POSSIBILITIES

AND BRINGING THEM TO LIFE BRILLIANTLY, NO MATTER WHAT

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INNOVATORSCREATE NEW MARKETSTHROUGH (THOUGHT) LEADERSHIP

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INNOVATION & LEADERSHIP ARE THE DOUBLE HELIX OF

ALL BREAKTHROUGH

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“Innovation distinguishes between a leader and a follower.”

STEVE JOBS

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INCREMENTALEVOLUTIONARY

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BREAKTHROUGHDISRUPTIVE

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© Wecreate 2012

BREAKTHROUGH

SWITCHED ON LEADERSHIP

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© Wecreate 2012

BREAKTHROUGH

SWITCHED ON LEADERSHIP

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© Wecreate 2012

BREAKTHROUGH

SWITCHED ON LEADERSHIP

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© Wecreate 2012

BREAKTHROUGH

SWITCHED ON LEADERSHIP

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WHAT IS A BREAKTHROUGH INNOVATION IN YOUR WORLD?

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BREAKTHROUGHINNOVATIONS

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DESTABILISESTATUS QUO

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CREATEA GREATER SHARE OF THE FUTURE

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CURRENT BUSINESS DRIVEN BY OLD RULES

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CURRENT LEADERS SUCCEEDED WITH THE OLD RULES

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BUSINESS WIRED TO RESIST CREATIVITY IN FAVOUR OF EFFICIENCY & CONTROL

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“There is deep institutional and cultural resistance to real change. And, as the forces of disruption increase, often the resistance of organizations under threat does not abate but intensifies, until flailing against this unknown or misunderstood enemy they exhaust themselves - take your pick from the slew of industry and organizational failures.”

ALAN MOORE, HUFFINGTON POST

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PEOPLEOFTEN CAN’T OR WON’T SEE THE FUTURE

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UNTIL IT IS TOO LATE

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$80 BILLIONTO $0

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WHY?ACCESS TO SAME IF NOT MORE TECHNOLOGY, RESOURCES, CAPITAL, STAR HIRES, RESEARCH ETC.

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PROBLEMPEOPLE TAKE OUT TOO FEW MOVIES, TOO INFREQUENTLY

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DOOMEDTO SOLUTION FAILURE

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WHY?

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MODELSALL ARE PREMISED ON ASSUMPTIONS

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STATUS QUOMAINTAINED BY OUTDATED ASSUMPTIONS

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SHAPE OUR SUCCESS AND DELINEATE OUR FAILURE

ASSUMPTION

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ASSUMPTIONVIDEOS ARE SCARCEWE CONTROL ACCESS (TIME & RANGE)YOU MUST COME INTO A STORELATE FEES ARE PART OF LIFE (AND OUR BUSINESS MODEL)

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SWITCH!

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ASSUMPTIONVIDEOS ARE ABUNDANTWE ENABLE ACCESSYOU CAN INTERACT & TRANSACT ONLINENO LATE FEES ARE A RIGHT THE COMMUNITY IS BETTER TOGETHER

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SOLUTIONA FLEXIBLE, ACCESSIBLE, ENJOYABLE PEER-POWERED ONLINE COMMUNITY WHERE WE CAN ALL SEE, RATE AND EXPLORE MOVIES TOGETHER

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BREAKTHROUGHINNOVATIONS CHANGE THE RULES FOREVER

BY SWITCHING THE ASSUMPTIONS THAT DRIVE THE SPACE

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SURFACEASSUMPTIONS, BIASES, BELIEFS

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SHARE AN ASSUMPTION THAT NO LONGER SERVES YOUR WORK

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Breakthrough Opportunity

© wecreate 2012

Breakthrough Proposition

Problem

What is the problem, in human terms?

Proposition

What is the current proposition that results inthis probelm?

Assumptions

What do we have to believe to generateand validate this proposition?

Breakthrough Insight

What kind of headline ideas couldseize this opportunity?

What proposition emerges from thisinsight?

What is a more insightful, future-positivebelief?

BREAKTHROUGH

167THE BREAKTHROUGH SWITCH

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IN 1983, ONLY THOSE WHO

COULD USE A COMMAND LINE

COULD USE A COMPUTER

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Breakthrough Opportunity

© wecreate 2012

Breakthrough Proposition

Problem

What is the problem, in human terms?

Proposition

What is the current proposition [product offer, business model, org process] that leads to this problem?

Assumptions

What do we have to believe to generate and validate this proposition?

Breakthrough Insight

What kind of headline ideas could seize this opportunity?

What proposition maximises accessibility, usability and enjoyability?

What is a more powerful, liberating and abundant view ofhuman nature /life?

BREAKTHROUGH

We design and sell computers as productivity maximers - they help businesses win.

Everyday people are not buying or using computers as much as they could.

Productivity is the goal of life. Technology helps us be more productive cogs in the

business machine (growing profits, GDP etc.)

We design and sell ‘computers’ as creativity maximisers - they help people thrive.

Think different with a Mac... (and its ecosystem)

Creativity is the goal of life. Technology can help liberate us, empower us and inspire us.

PERSONAL COMPUTING

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© Wecreate 2012

Impact

Professionalism

Culture Change

Availability (Reach)

Accessibility (Cost)

Usability

Enjoyability

ELEMENTS OF THE VALUE PROPOSITION

OPTIMAL

EXECCOACHING

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© Wecreate 2012

THE SWITCH

C H A O S

ORDER

ORDER

THE EXTENT OF THEBREAKTHROUGH

DEPENDS ON HOW DEEPWE ARE WILLING TO GOTO MAKE THE SWITCH

ORDER FROM CHAOS

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“One must have chaos in order to give birth to a dancing star.”

NIETZSCHE

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WORLDSTARTS TO CHANGE, ASSUMPTIONS HAVE TO CHANGE WITH IT

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PROBLEMSCONTAIN WITHIN THEM THE ESSENCE OF THEIR CREATIVE SOLUTION

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IF...WE HAVE THE COURAGE, CURIOSITY & CREATIVITY TO FIND THEM

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EMBRACE THE CHAOS

AND GET COMFORTABLE WITH UNCERTAINTY

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FAILEDCOMPANIES HAVE ACCESS TO SAME (MORE!) TECHNOLOGY, CONSUMERS, CONSULTANTS, RESOURCES AS THE DISRUPTORS...

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TRAINEDNOT TO QUESTIONTO AVOID UNCERTAINTY & CHAOSNEVER CHALLENGE THE ‘WAY WE DO THINGS’NOT TO SEARCH FOR THE POSSIBLE

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REWIRETO QUESTIONTO EMBRACE UNCERTAINTYTO THINK DIFFERENTLYTO SEARCH FOR THE POSSIBLE

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SWITCH ONREWIRE OUR MINDS, TEAMS & ORGS TO SEE POSSIBILITIES IN PROBLEMS

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If we want breakthrough outcomes, we must have breakthrough thoughts.

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“Problems cannot be solved by the same level of consciousness that created them.”ALBERT EINSTEIN

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RISKY?TO MAKE THE SWITCH

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SURE!CREATIVITY IN LIFE AND WORK IS RISK INCARNATE

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SWITCHED ONPEOPLE & BUSINESSES THRIVE IN THE GLOBALISED, NETWORKED, PARTICIPATORY WORLD

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You are only ever one (major) assumption away from a (massive) breakthrough.

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Impact Model Canvas

Growth Systems

What systems do we need to have in place to reach maximum scale? What people structures do we need to service this delivery model? How can we deploy these over

time to achieve our goals?

Growth Systems

What systems do we need to have in place to reach maximum scale? What people structures do we need to service this delivery model? How can we deploy these over

time to achieve our goals?

Growth Systems

What systems do we need to have in place to reach maximum scale? What people structures do we need to service this delivery model? How can we deploy these over

time to achieve our goals?

Growth Systems

What systems do we need to have in place to reach maximum scale? What people structures do we need to service this delivery model? How can we deploy these over

time to achieve our goals?

Brand StrategyWhat over-arching and engaging story are we going to tell to engage people? How do

we appeal to heard, heart and hand in a distinctive and authentic way How are we going to start and maintain conversations?

Brand StrategyWhat over-arching and engaging story are we going to tell to engage people? How do

we appeal to heard, heart and hand in a distinctive and authentic way How are we going to start and maintain conversations?

Brand StrategyWhat over-arching and engaging story are we going to tell to engage people? How do

we appeal to heard, heart and hand in a distinctive and authentic way How are we going to start and maintain conversations?

Brand StrategyWhat over-arching and engaging story are we going to tell to engage people? How do

we appeal to heard, heart and hand in a distinctive and authentic way How are we going to start and maintain conversations?

Culture & Character

How do people have to behave during ‘business as

usual’ to deliver on the Activities, Resources &

Partnerships? How does this connect with our values, vision and org

intent? What ownership structures do you need to ensure congruence and

maximize impact?

Collaboration

Who are our key collaborators without

which we could not achieve our strategy? What power

players can we bring on board to deliver change at

scale? Which Resources and Activities do they bring? What are their

motivations for collabortion? What could

get in the way?

Collaboration

Who are our key collaborators without

which we could not achieve our strategy? What power

players can we bring on board to deliver change at

scale? Which Resources and Activities do they bring? What are their

motivations for collabortion? What could

get in the way?

Actions

What Activities do our Value Propositions

require? Our Delivery Channels? Our Fundraising

Strategy? Our Growth Strategy? What do we have

to do to keep our collaboration and networks

intact? Our culture healthy?

Value Proposition

What value do we deliver to the user? What benefits

are we making more accessible, usable or

enjoyable? How is this different from our

‘competitors’? What are the mission-critical elements of the user

experience?

ChannelsDistribution &

Marketing

Through which Channels are we going to reach and keep in communication with our users? Which ones work best? Which ones are most cost-efficient? How are we integrating them with user habits? How can we reach scale?

Users

For whom are we creating value? What needs are we focused on relieving? What problems are we helping to

solve?

Users

For whom are we creating value? What needs are we focused on relieving? What problems are we helping to

solve?

Locality

What is the local context? What impacts user beliefs,

values and behaviors? What are existing

behaviours & cultural codes we can tap into or piggy-

back on?

Culture & Character

How do people have to behave during ‘business as

usual’ to deliver on the Activities, Resources &

Partnerships? How does this connect with our values, vision and org

intent? What ownership structures do you need to ensure congruence and

maximize impact?

Collaboration

Who are our key collaborators without

which we could not achieve our strategy? What power

players can we bring on board to deliver change at

scale? Which Resources and Activities do they bring? What are their

motivations for collabortion? What could

get in the way?

Collaboration

Who are our key collaborators without

which we could not achieve our strategy? What power

players can we bring on board to deliver change at

scale? Which Resources and Activities do they bring? What are their

motivations for collabortion? What could

get in the way?

Actions

What Activities do our Value Propositions

require? Our Delivery Channels? Our Fundraising

Strategy? Our Growth Strategy? What do we have

to do to keep our collaboration and networks

intact? Our culture healthy?

Value Proposition

What value do we deliver to the user? What benefits

are we making more accessible, usable or

enjoyable? How is this different from our

‘competitors’? What are the mission-critical elements of the user

experience?

ChannelsFunding & Advocacy

Through which Channels are we going to reach and keep in communication with our donors and policy makers? Which ones work best? Which ones are most cost-efficient? How are we integrating them with user habits? How can we reach scale?

Funders

Who are our most important donors and

funders? What needs are they focused on meeting?

Funders

Who are our most important donors and

funders? What needs are they focused on meeting?

Locality

What is the local context? What impacts user beliefs,

values and behaviors? What are existing

behaviours & cultural codes we can tap into or piggy-

back on?

Culture & Character

How do people have to behave during ‘business as

usual’ to deliver on the Activities, Resources &

Partnerships? How does this connect with our values, vision and org

intent? What ownership structures do you need to ensure congruence and

maximize impact?

Collaboration

Who are our key collaborators without

which we could not achieve our strategy? What power

players can we bring on board to deliver change at

scale? Which Resources and Activities do they bring? What are their

motivations for collabortion? What could

get in the way?

Collaboration

Who are our key collaborators without

which we could not achieve our strategy? What power

players can we bring on board to deliver change at

scale? Which Resources and Activities do they bring? What are their

motivations for collabortion? What could

get in the way?

Actions

What Activities do our Value Propositions

require? Our Delivery Channels? Our Fundraising

Strategy? Our Growth Strategy? What do we have

to do to keep our collaboration and networks

intact? Our culture healthy?

Value Proposition

What value do we deliver to the user? What benefits

are we making more accessible, usable or

enjoyable? How is this different from our

‘competitors’? What are the mission-critical elements of the user

experience?

ChannelsFunding & Advocacy

Through which Channels are we going to reach and keep in communication with our donors and policy makers? Which ones work best? Which ones are most cost-efficient? How are we integrating them with user habits? How can we reach scale?

Funders

Who are our most important donors and

funders? What needs are they focused on meeting?

Funders

Who are our most important donors and

funders? What needs are they focused on meeting?

Globe

What is the global context within which we are

working? What impacts potential and current

donor beliefs, values and behaviors?

Culture & Character

How do people have to behave during ‘business as

usual’ to deliver on the Activities, Resources &

Partnerships? How does this connect with our values, vision and org

intent? What ownership structures do you need to ensure congruence and

maximize impact?

Collaboration

Who are our key collaborators without

which we could not achieve our strategy? What power

players can we bring on board to deliver change at

scale? Which Resources and Activities do they bring? What are their

motivations for collabortion? What could

get in the way?

Collaboration

Who are our key collaborators without

which we could not achieve our strategy? What power

players can we bring on board to deliver change at

scale? Which Resources and Activities do they bring? What are their

motivations for collabortion? What could

get in the way?Resources

What Resources (stuff, people, infrastructure) does out Value Proposition require? Our Delivery Channels? Our Funding Channels? Our Fundraising Strategy? Our Growth Strategy? Our partnerships?

Value Proposition

What value do we deliver to the user? What benefits

are we making more accessible, usable or

enjoyable? How is this different from our

‘competitors’? What are the mission-critical elements of the user

experience?

ChannelsFunding & Advocacy

Through which Channels are we going to reach and keep in communication with our donors and policy makers? Which ones work best? Which ones are most cost-efficient? How are we integrating them with user habits? How can we reach scale?

Funders

Who are our most important donors and

funders? What needs are they focused on meeting?

Funders

Who are our most important donors and

funders? What needs are they focused on meeting?

Globe

What is the global context within which we are

working? What impacts potential and current

donor beliefs, values and behaviors?

People, Planet, Play Costs

What social and environmental costs are a

direct or indirect outcome of our Key Activities and Key

Resources? How can we mitigate against this?

People, Planet, Play Costs

What social and environmental costs are a

direct or indirect outcome of our Key Activities and Key

Resources? How can we mitigate against this?

Financial Costs

What are the most important costs inherent in our delivery model? Which Key Resources are most

expensive? Which Key Activities are most expensive? What do we need to invest in to ensure our purpose is

achieved?

Financial Costs

What are the most important costs inherent in our delivery model? Which Key Resources are most

expensive? Which Key Activities are most expensive? What do we need to invest in to ensure our purpose is

achieved?

Revenue Streams & Pricing

What are our revenue streams? What prices are we charging? What value are our funders / donors / users

really willing to pay? How much does each Revenue Stream contribute to overall revenues? What is break-even

target?

Revenue Streams & Pricing

What are our revenue streams? What prices are we charging? What value are our funders / donors / users

really willing to pay? How much does each Revenue Stream contribute to overall revenues? What is break-even

target?

Revenue Streams & Pricing

What are our revenue streams? What prices are we charging? What value are our funders / donors / users

really willing to pay? How much does each Revenue Stream contribute to overall revenues? What is break-even

target?

People, Planet, Play Impacts

What outcomes do we value most for our target users? What behaviours and beliefs do we want to change?

How can we measure these accurately and cost-effectively? Is there a way to include measurement

within the user experience?

People, Planet, Play Impacts

What outcomes do we value most for our target users? What behaviours and beliefs do we want to change?

How can we measure these accurately and cost-effectively? Is there a way to include measurement

within the user experience?

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