wechat the future of social media - etag
TRANSCRIPT
Differences between life
in China vs. UK
WeChat – the Future of Social Media Alice He
What you need to live in China
• WeChat – messaging and calling app
• Taobao – online shopping platform
• Alipay – O2O mobile payment
• Dianping – local life information
• Ele.me – food delivery service
• Ofo/Mobike – smart bike share
• Didi – ride hailing platform
‘Cashless society is now a reality in China’ –
Tencent Research Institute
Shanghai, China
ZHANG Xiaolong
Founder of WeChat
WHAT IS WECHAT?
‘China’s WeChat shows the way to
social media’s future’ – The Economist
ZHANG Xiaolong
Founder of WeChat
WeChat – users
• 889m monthly active users.
• 33.9% of users spent more than 4 hours
per day on WeChat.
• WeChat network: work-related contacts,
family & friends, strangers, service
providers etc.
• WeChat Moments content: personal life
posts, shared content of interest, work-
related content, expression of personal
opinions, trending news etc.
WeChat – additional values
• Professional value: 80% of users complete
office work on WeChat.
• Marketing value: 10m+ official accounts
• WeChat Pay: fast, easy, cashless, no extra
fees, enjoy discounts etc.
• Mini programs: you never leave WeChat
Travel with WeChat
• Research the destination on official accounts.
• Keep in touch with family, friends, colleagues.
• Use WeChat Pay/Alipay all around the world
to pay for tickets, meals and souvenirs – no
foreign transaction fees.
• Take pictures and upload to WeChat
moments, engage with contacts – very
important word-of-mouth.
