Tips: Writing for the Web

Elaine H. EdwardsNews Media/Marketing Coordinator

K-State Research and Extensionelainee@ksu.edu

Be like…Beauty and the Beast

And not like

An annoying salesperson

or a slow-moving tortoise

http://animaldiversity.ummz.umich.edu/site/resources/james_dowlinghealey/Gsulcata1.jpg/view.html Dowling-Healey, James, photographer, Permissions for Use

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.

Think about the AAAs

• Actions

• Audience

• Attention-getters

Journalism style works!

• 5 Ws and and 1 H

• Good, concise writing

• Clear communications

Helpful Hints

• See handout from K-State Research and Extension Style Guide

• http://www.communications.ksu.edu/DesktopDefault.aspx?tabid=488

– Web Readers are Skimmers– Links are key

http://www.trimble.com/agriculture/

http://www.dtnprogressivefarmer.com/dtnag/view/ag/newsletter_viewer.do?userId=88241&newsletterName=MorningSnapshot&newsletterEdition=&emailCampaignId=2&ts=1288355512296

http://www.midwestproducer.com/email/index.php?zip=

http://campaign.r20.constantcontact.com/render?llr=znanaubab&v=001x6tB_6tkB4CWshQUAqgjh024d7_T3HyU1ZRynAcRjzWeas9vE-F-63FjTil0ySytaL-EAyBkuKXa6kp4200Mx9W79Q2PAoMWmhfisF18cXtOXl5xmi8H-WTRPn1v5VSC0IMElinNO44szwXvQiWvbk60x2b-EcE8ROu6K_KwHkVnsc1j3TRn7lgrlWjGshRBkyYZuHFRl2z_PXmPdZ4x32n-NiiVV_UlIa5I8rvDPs9OC-1dCWHZPwtRVbKF2gFGWNc1Nlsg4SY=

http://enews.penton.com/enews/farmpress/southwest/2010_october_29_october_29/display

http://kansasfarmer.com/newsletter.aspx?nwli=9&nwlu=5214&ts=1

http://enews.penton.com/enews/beef/cowcalfweekly_/2010_10_29_cowcalf_weekly/display

http://www.kswheat.com/

http://beefmagazine.com/

Attribution Non-Commercial Share Alike

Writing for the Web by Elaine Edwards is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/elainecarol .