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Webster Street Vision 2010Alameda, California

November 2010

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u r b a n d e s i g n a s s o c i a t e s

JUNE 2010 JULY 2010 AUGUST 2010 SEPTEMBER 2010

St

akeholderMeetings

PublicWorkshop

PlanningBoardan

dEconomic

DevelopmentPres

entation

July15,

2010

PresentationtoWABABoard

August18,

2010

Pr

esentationtoCityCouncil

November16,

2010

OCTOBER 2010 NOVEMBER 2010

Timeline

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What we heard

Vision

Public Realm Improvements

Initiatives

Grocery List

Overview

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What we heard

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Coming soon

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Existing Policy Documents

Webster District Strategic Plan

Physical Opportunities Analysis

Development Services DepartmentCity of Alameda

Prepared for:

Strategic Economics

December 2004

Webster District Strategic Plan

March 29, 2005

prepared for:

City of Alameda Development Services Department

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The vision for Webster Street is to reinforceits role as the heart of West Alameda life and a

major gateway to the island.

Vision

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Gateway

Avenue

Main Street

CulturalDistrict

Central Avenue

Lincoln Avenue

AppezzatoM emorialParkway

W

e b s te rS tre e t

Anchor

Districts

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DistrictsGateway Avenue

Main DistrictAnchor District

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Public Realm Improvements

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What's not working

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StreetscapeZones

AMENITY ZONE

CLEAR ZONE

M ARKETING ZONE

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StreetsMenu of Improvements

Improvements at key1.

intersections

Extend streetscaping from2.

Pacif ic to Atlantic

Consider t raffic lights at3.

Eagle, Pacific, Height and

Taylor Streets

Lincoln Avenue

SantaClaraAvenue

TaylorAvenue

EagleAvenue

HaightAvenue

PacificAvenue

BuenaVista Avenue

CentralAvenue

ApezzatoParkway

8t

hS

tree

t

1

2

3

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Open Space

STAKEHOLDER JURISDICTION ONE VISION

Nept une Park

AlamedaCollege

Catellus

ApezzatoParkway

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Open Space

u r b a n d e s i g n a s s o c i a t e s

Menu of Improvements

Gateway landscape improve-1.

ments

Future Beltline linear park2.

Improvements to Neptune3.

Park and edge of senior hous-

ing

Complete streetscapes between4.

Buena Vista and Appezzato

Parkway

1

2

3

4

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What's not working

GATEWAY LANDSCAPING

M AINTENA NCE OF NEPTUNE PARK

BELTLINE PROPERTY

STREETS VOID OF LANDSCAPE

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Open Space: Menu

BOULEVARD LANDSCAPE

PARK PRECEDENT

TRAIL WAY

STREETSCAPES

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Signage

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Signage

HIGHWAY SIGNAGE WAYFINDING

RETAIL SIGN AGE

Way-finding signage precedent

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Public Art

M URAL CONCEPT ALONG TRAILWAY

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ParkingMenu of Improvements

Create park-and-ride lots1.

Encourage a parking man-2.

agement plan:

Increase transit options

Improve wayfinding sig-

nage

Share/meter priv ate lots

Create more small surface

lots as needed

R educe City parking3.

requirements

LincolnAvenue

SantaClaraAvenue

TaylorAvenue

EagleAvenue

HaightAvenue

PacificAvenue

BuenaVistaAvenue

Central Avenue

ApezzatoParkway

1

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Initiatives

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Town and Gown

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Opportunities to locate along Webster

Street

flickr attribution: JSmith Photo

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Tidewater

Community

College, Norfolk,

VA

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Paint-up/ Fix-up

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Discount City:

Potential

Transformations

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Paint-up/ Fix-up: Tin Building

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Days Inn site

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u r b a n d e s i g n a s s o c i a t e sHOTEL FLOORS

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Taylor Lot

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Neptune Plaza

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CREATE TOWN AND GOWN RELATIONSHIP

Fee-Based Classes In Vacant Storefronts

Reorient Campus To Webster Street With Extroverted UsesFood ServiceMicro Retail

PROMOTE PAINT-U P | FIX-UP

Ma Buildings

1521-25 Webster Street (Tin Building)

Discount City

Neptune Plaza

ENCOURAGE INFILL

Redevelopment Of Taylor Parking Lot/ US Bank Site

Rebuild Union 76 Gas Station

Building At Pacific And Webster (Adjacent To Oteaz)

Housing Authority Senior Site

FACILITATE REDEVELOPMENT

Days Inn SiteRetailHotel With Ground Floor RetailResidential With Ground Floor RetailOffice With Ground Floor Retail

Redevelopment Of Liquor Store/ Tire And Brake SiteMixed-Use

OH YEAH, AND

ZONING

Entourage And Signage In The Marketing Zone

Parking RequirementReduce Requirements

Amend Building Heights

Form-Based Code

GATEWAY LANDSCAPINGStreetscapes Between Pacific And Atlantic

Beltline Park/ Cross Alameda Trail

Caltrans ROW

Housing Authority Frontage

Neptune Park

College Of Alameda Along Webster

SIGNAGE

Highway

Wayfinding

District

TRANSPORTATION

Stop Lights (Eagle; Pacific; Haight; Taylor)

Pedestrian Enhancements At Key Intersections(Atlantic; Lincoln; Central)

Park-And-Ride Lots

Car Share

Bike Infrastructure

College Of Alameda Circulator

BRT (Bus Rapid Transit)

Alameda Circulator

Create Parking Management Plan

PUBLIC ART

Create A Strategy

INITIATIVESPUBLIC REALM IMPROVEMENTS

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