websites for business made easy
TRANSCRIPT
Websites Made Easy
ByMason Parker
Successful Strategies Limited
What is a website?
• A website is a representation of you or your products online– Pictures– Videos– Text– Interactive tools– Newsletters – A communication hub
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What’s better text / pictures?• This will depend on your outcome
– Pictures/videos look good and hold interest – Text informs and can really excite search
engines – The layout is important – it must tie in
together so the information and images flow together seamlessly
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What options are there?
• A website can be built in many varying forms from simple single page sites to highly complex database driven sites that are highly interactive
• What suits your needs the best?• What is your audience expecting?
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Are websites expensive?
• A professionally designed and built website can range from $100.00’s to $10,000.00’s
• There are setup costs and on-ongoing costs eg design fees, hosting costs, domain names
• OR you can setup a very low-cost but very effective self-managed site - a BLOG
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What’s a blog?
• A BLOG is a web-log• Its most easily explained as a web based
diary – but can come in many formats• The user can add content as easily as
writing and sending an email – and readers can make comments
• Look at www.noaddedfluff.com or http://unconditional.co.nz/noaddedfluff/
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Aren’t blogs easy?Wordpress • See
www.masonparker.com • Easily customised• Easily hosted on your site
or www.wordpress.com • Less intuitive• Requires a little skill to
set up
Blogger• See
www.noaddedfluff.com • Easily customised• Hosted by Google• Very easy to operate• Requires very little skill to
set up
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Self-hosted Or NOT?Self hosted• Completely in your
control• Requires skill – you may
need to up skill to manage your site
• More complex to manage
www.wordpress.com or www.blogger.com • Who owns the site
content?• RISK – will it always be
free/easy• Support and help is easily
found• Low-cost
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WEBSITES FOR BUSINESS
Know your outcome...have a strategy to achieve your goals
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Know your outcome
• The purpose of websites for business include but are not limited to:– Informing customers– Differentiating yourself from the competition
(eg be the local expert)– Showcasing your products/services– Being easy to find– Having a dynamic news portal to inform
customers 24 hours / 7 days a week
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How do I achieve this?
• Outrank your competitors online• Know the tools available• Use multiple traffic sources• Inform and educate • Answer the questions your market want to
know• GET ADVICE and COACHING from
someone who has been there
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How do I get help?
• To get help is easy
• Go to www.masonparker.co.nz – send Mason a message with your goals
• Mason will research your current web profile
• Then you’ll mutually agree on a plan - before you spend any time/money