websites exposed

Copyright © 2013 LaunchU LLC

Websites ExposedThe biggest mistake and breaks you can make with your business website!


By the end of this presentation you will be able to…

List the biggest mistakes small business owners make with their websites and how it impacts them.

Describe what are the latest and greatest trends of business websites.

Explain what many businesses are actually doing (review and discussion of real websites).


Two primary goals:

SEO

Website

Publications

Events

Social Media

Directories

NetworkingReviews

Emails

Inbound Marketing

Traffic and Conversion


Biggest Website Mistakes(what people mess up a lot)


Mistake #1 - Lousy Content Management System

Limited control/ownership

• Controlled by another entity/non-transferable

Limited content management

• Ability to quickly edit text and media

Limited Scalability

• Modifying functions and capabilities

Not supportive of multiple platforms

• Desktop, mobile, and Apple devices


Best Strategies for a CMS

Hire a website developer that supports you with…

• Selecting host server

• Selecting domain registrar• Branded URL and email address

• Using Wordpress.org or Drupal platform (open source software)


Mistake #2 - No on-page optimization

• Tells search engines what your website is about

• Affects how easily people can find you using a search engine

• Supports off-page optimization

On-PageSEO

Keywords

TitleTags

KeywordDensity

H1 Tags

Description

Keyword Placement


Off-Page Optimization

Off Page SEO

Content

Social networking

Articles

Blogs

Video

Bookmarking

• Increases relevance of website in relationship to keywords and competition

• Increases search rankings


Best Strategies for SEO

Work with a legitimate SEO expert for on-page optimization.

Use researched keywords with good traffic and medium competition.

Work with a copy writer to generate optimized and readable text.

Hire SEO expert to increase ranking very quickly through off-page optimization.


Mistake #3 - Not Mobile Friendly

1 in 3 mobile searches are local.

After looking up a local business on their smartphone, 61%of users called the business and 59% visited.


Best Strategies for Going Mobile

• Use a responsive theme/template

• Have a separate mobile website constructed


Mistake #4 - No Calls-To-Action

The visitor does not know what YOU would like for them to do!


Best Strategies for Designing CTA

• Words

• Placement

• Graphics

• Keep tweaking

• A/B testing

• Contact info on homepage


Mistake #5 - Lack of Social Media Integration

Social marketing is the current and growing marketing trend.

Social media is now in competition with internet search engines for directing website traffic.

People expect to use social media tools, don’t disappoint.


Best Strategies for Integrating SM

Social media sharing buttons

• Each page• Floating bar• Beginning of articles

Social media profile buttons

• Modern/Easy to find• Feeds

Other integrations

• Blog comments• Auto publish


SUMMARY

1. Use an open source content

managment system (WP or Drupal)

2. Get expert support on search

engine optimization

3. Be mobile friendly

4. Design clear calls-to-action

5. Fully integrate social media


1. The quality of your marketing next to competitors

2. The strength and weakness of current marketing system

3. What to implement immediately to get greater results

4. Long-term marketing strategies to consider

This report includes…


A six month program that…1. Helps you redefine your business niche2. Provides guidance on branding, image, and

promotional system that is affordable and sustainable

3. Recommends resources and experts you can use to put the plan into action

4. Outlines a schedule and expenses estimate to launch the new marketing system


Upcoming Events

Operation “Game Change”

The formula for marketing your

service business in tough economic times!

Thursday, April 18th Wednesday, April 10th

Blogging to be Seen and Heard

Free presentation $96 Workshop

Copyright © 2013 LaunchU LLC All rights reserved.


Perspectives and strategies on promoting a successful professional small business.

Launch Sequence Blog

Free ebook


Biggest Website Breaks(what can make yours outstanding!)


Break #1 - Website Videos

• Analysts anticipate 90% of traffic in 2013 to be video related.

• More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase.

• Shoppers who viewed video were 174% more likely to purchase than viewers who did not.


Best Strategies for Website Videos

High quality videos for home and primary product/service pages.

Share casual but thoughtfully prepared videos on You-Tube.

Ensure fast load time on webpage.

Very short intros, you have 20 seconds to convince them to stay for two minutes.


Break #2 - Blogging

• Google likes fresh, relevant content

• Gives people a reason to come back

• Demonstrates you are resource/expert

• Great email newsletter content

• Share it on social media for website traffic


Best Strategies for Blogging

• Blog is part of the website

• What do targeted readers want?

• Keyword optimize articles

• Creative titles

• Between 300-500 words

• Use headers, bullets, lists

• Publish regularly


Break #3 – Landing Pages

A website page for targeted visitors that directs them to a primary action.

Increases conversion rate of website traffic.

(statistic) 44% of clicks for B2B companies are directed to the home page, not a special landing page.


Best Strategies for Landing Pages

Target who will be your visitor.

Outline a strategy for driving traffic to the page.

Decide the action you want them to take.

Remove distractions from the page.

Easy to read, convincing text and clear CTA.


Break #4 – Sign-up Form

Collect contact information from

your website visitors.

Add to your potential client

list.

Stay in touch through

newsletters, blog updates, and

other campaigns.


Best Strategies For Sign-up Forms

Use a quality contact management system to stay organized.

Place sign-up forms in multiple locations.

Use graphics and CTA.

Offer something of value in exchange.

Make it mobile friendly.


Break #5 – Fat Footers

• A little more SEO boost

• Friendly navigation tool

• A place for more creativity


Best Strategies for Fat Footers

Make comments expandable so footer is easily seen.

Keep an eye on page load time.

Use keywords in text/links.

•Top Blog articles• Top website pages• Social media buttons• About information• Contact information• Graphics/images

Let’s look at some websites!


Websites ExposedThe biggest mistake and breaks you can make with your business website!

websites exposed

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