websites beyond the project and ip issues sustainability_yb… · websites beyond the project and...

Websites beyond the project

and IP issues

Presentation by Dr Ylva Berglund Prytz

TRAINING WORKSHOP

Atelier de Formation SUSTAINABILITY & EMBEDDING

Ancrage et Durabilité Tangier/Tanger,

17 > 19 / 11/ 2011


and IP issues

Dr Ylva Berglund Prytz

[email protected]

Euromed Heritage 4 workshop, Tangier 16-19 Nov 2011

So at the end of your project you have a great website with fantastic material. Then

what?

Keep maintaining site

add new material

fix broken bits,

refresh look and feel, etc

Needs:

staff time

skills

funding

Leave as is

broken links

information out of date

looks old

Euromed Heritage 4 workshop, Tangier 16-19 Nov 2011 - Ylva Berglund Prytz

http://www.english.ox.ac.uk/ (-2001)


http://www.english.ox.ac.uk/

(2001-2005)


http://www.english.ox.ac.uk/

(2005-2008)


http://www.archive.org/


Think about

What do you want to preserve?

What do you want the site to do?

What resources do you have?

Never too early in to start planning for ‘after’

Ideally in project plan with funds allocated

message, audience, method


Different kinds of sites

Project information

Disseminate results/outputs

Web-based archive

Engage users

Collect responses

…

Broadcast Communicate Receive


A WEBSITE HAS MANY ELEMENTS

Which ones can you preserve?


More than your text…

Page design – look and feel

possibly scripts (to enable various functions

on site)

Material on the site

Website text & images

Collections (?)

Domain - URL

Host – web server where page is ‘published’


Web server

URL

http://111.222.333.444 http://projects.oucs.ox.ac.uk/openspires/greatwriters

http://users.ox.ac.uk/~ylva/

http://writersinspire.org http://ylva.info


Web server

URL

http://111.222.333.444 http://projects.oucs.ox.ac.uk/openspires/greatwriters/




URL does not exist/has expired


Web server

URL

http://111.222.333.444 http://projects.oucs.ox.ac.uk/openspires/greatwriters/




DESIGN & CONTENT


Solution (for 0-involvement site)

Design difficult to change

Keep simple (minimize external links, scripts,

...)

Update text to reflect end of project


CONSIDER DYNAMIC MATERIAL

Twitter

Blog feed

RSS


Examples


Benefits and draw-backs

Dynamic, ‘living’ collection

Adding w. minimal effort

New material without project involvement

No/less control

Who monitors/fixes in case of problem?

No guarantee (quality/quantity)

Looks up to date but has outdated information


USE EXTERNAL SERVICES

Great War Archive and FLICKR


In 2008 the

University of

Oxford invited

the general

public to submit

their material

and stories from

the First World

War to an online

archive

In 4 months,

6,500 items

were collected

Website: www.oucs.ox.ac.uk/ww1lit/gwa

Funded by JISC (for 4 months only), after that using Flickr to collect further contributions.


http://www.oucs.ox.ac.uk/ww1lit/gwa

RunCoCo’s three sustainability

strategies*

A. Aim for two-way engagement

B. Be where your users are – be part of your

community

C. Challenge your assumptions

* http://projects.oucs.ox.ac.uk/runcoco/resources/RunCoCo_Report.pdf

Building an (online) community takes time and resources


Making a site isn’t enough...

Make sure your site can be found!

Search Engine Optimization (SEO)

Form links with others

Wikipedia:

http://en.wikipedia.org/wiki/Search_engine_optimization

Google Search Engine Optimization Starter Guide

http://www.google.com/webmasters/docs/search-engine-

optimization-starter-guide.pdf


IP ISSUES


I’m not a lawyer...


Image http://bit.ly/rLCGQD

Rights for all material

Material going out

Material going in

Project

production

Right to use? Help user Acknowledge creator


Why do we care?

Protect yourself

Make sure you are not breaking the law

Protect your material

Make sure it is not misused

Get recognition when re-used

Help your user

Easy to know how material can be used/acknowledged

Help spread your information

Acknowledge source Take-down policy


Creative

Set of ‘ready-made licences’

Multi-national

Allow re-use with possible restrictions on re-

distribution, modification, commercial use.

http://creativecommons.org/


To summarize....

What do you want your site to do?

How can you do that?

Resources

Technology

Community

What rights?

Protect yourself

Help user



and IP issues

Dr Ylva Berglund Prytz

[email protected]

Euromed Heritage 4 workshop, Tangier 16-19 Nov 2011

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