website woes - how and why user input should guide your website decisions

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Website Woes? How and Why User Input Should Guide Your Website Decisions Rebecca Blakiston & Dan Lee University of Arizona Libraries November 30, 2011 Arizona Library Association Annual Conference

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The presentation by Rebecca Blakiston and Dan Lee at the AZLA 2011 Conference in Tucson, AZ.

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Page 1: Website Woes - How and Why User Input Should Guide Your Website Decisions

Website Woes? How and Why User Input Should Guide Your Website Decisions

Rebecca Blakiston & Dan LeeUniversity of Arizona Libraries

November 30, 2011Arizona Library Association Annual

Conference

Page 2: Website Woes - How and Why User Input Should Guide Your Website Decisions

What are you already doing?

Page 3: Website Woes - How and Why User Input Should Guide Your Website Decisions

UA’s Track Record

• 1997 Redesign – Dickstein & Mills Information Technologies & Libraries article

• 2004 Redesign

• 2008 Redesign

• 2010 going forward

Page 4: Website Woes - How and Why User Input Should Guide Your Website Decisions

Why Do User Testing?

• We know best. Don’t we?

• Ranganathan’s 4th Law - Save the time of the user

• Video Clip

Page 5: Website Woes - How and Why User Input Should Guide Your Website Decisions

Personas

• Representation of the goals and behavior of a real group of users

• Define:oDemographic type of typical useroAttitude and approach s/he brings

to the siteo Typical task

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Page 7: Website Woes - How and Why User Input Should Guide Your Website Decisions

User Research Methods

Page 8: Website Woes - How and Why User Input Should Guide Your Website Decisions

Surveys

Page 9: Website Woes - How and Why User Input Should Guide Your Website Decisions

Category Agreement Analysis

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Card Sorting

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Websort.net

Page 12: Website Woes - How and Why User Input Should Guide Your Website Decisions

Intercept Usability Testing

• Step 1: Write tasks• Step 2: Write Scenarios• Step 3: Test Scenarios

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Page 14: Website Woes - How and Why User Input Should Guide Your Website Decisions

What We Are Learning Generally…

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What We Are Learning Specifically…

Page 16: Website Woes - How and Why User Input Should Guide Your Website Decisions

What We Did…

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Before

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After

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Before After

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Before

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After

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Before

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After

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What We Are Working On…

Page 25: Website Woes - How and Why User Input Should Guide Your Website Decisions

Bringing it all Together

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