website woes - how and why user input should guide your website decisions
DESCRIPTION
The presentation by Rebecca Blakiston and Dan Lee at the AZLA 2011 Conference in Tucson, AZ.TRANSCRIPT
Website Woes? How and Why User Input Should Guide Your Website Decisions
Rebecca Blakiston & Dan LeeUniversity of Arizona Libraries
November 30, 2011Arizona Library Association Annual
Conference
What are you already doing?
UA’s Track Record
• 1997 Redesign – Dickstein & Mills Information Technologies & Libraries article
• 2004 Redesign
• 2008 Redesign
• 2010 going forward
Why Do User Testing?
• We know best. Don’t we?
• Ranganathan’s 4th Law - Save the time of the user
• Video Clip
Personas
• Representation of the goals and behavior of a real group of users
• Define:oDemographic type of typical useroAttitude and approach s/he brings
to the siteo Typical task
User Research Methods
Surveys
Category Agreement Analysis
Card Sorting
Websort.net
Intercept Usability Testing
• Step 1: Write tasks• Step 2: Write Scenarios• Step 3: Test Scenarios
What We Are Learning Generally…
What We Are Learning Specifically…
What We Did…
Before
After
Before After
Before
After
Before
After
What We Are Working On…
Bringing it all Together
Recommended Readings