website planner · responsive design responsive means that your website scales to fits on three...

BRANDING + DESIGNGARRISON EVEREST 1

WEbsite

PLANNERA guide on how to plan

an effective website that meets your business and

branding goals.


Your company’s website is an investment of time and money in your ability to attract customers and grow your

business. In today’s digital age, it is the most important investment any business can make.

Clear communication and expectations are the basis of any successful

endeavor. This planner will help you articulate and identify the overall goals of

your website, including specific questions regarding your brand, message,

audience, content, look and feel, social media and functionality.

Each key decision-maker should be involved in the planning process. Please

answer each of the questions in a thorough but brief and clear manner, and add

any additional notes or comments at the end of the planner.

When you’re finished, save and attach to an email back to us.

We’ll let you know that we received it.

Thank you for your time!

WEbsite



branding goals.


WEbsite



branding goals.

Planning &Brand Evaluation

Buyer Personas

ContentPlanning

Design &Architecture

Development BETA Testing & SEO

Launch

1 2 3 4 5 6 7

1024 × 768+

768 x 1024

640×960

1024 × 768

960 x 640768

640

1024+

Responsive DesignResponsive means that your website scales to fits on three screens: mobile, tablet and desktop. Responsive web design is accomplished by CSS (Cascading Style Sheets). CSS is how developers design a webpage. CSS tells the browser how to interpret the HTML - the code or ‘markup’ that websites are made of.

Planning &Brand Evaluation

Buyer Personas

ContentPlanning

Design &Architecture

Development BETA Testing & SEO

Launch

1 2 3 4 5 6 7

1024 × 768+

768 x 1024

640×960

1024 × 768

960 x 640768

640

1024+

Web Design ProcessBelow is the 7 steps typically involved in planning, designing and developing a website.


The Basics1. What is the name of your company and your current (or intended) URL?

2. Who is the primary contact from your organization and who has final approval on the project? Please list name, title, email address, and phone number.

3. What is your intended launch date?

4. What is the specific budget range for this project?

5. Have you ever worked with an internet, advertising or design agency before?

6. Are you currently hosting your own email?

7. Will you require hosting?

Yes No

Typical websites take 30-45 days to design and implement. It may be longer depending on added functionality like shopping carts, content writing or video.

Yes No

Yes No

Yes NoIs it registered?

Maybe


Your Brand1. Who are you? — or in other words, how would you describe your brand? (in 30 words or less)

2. What business are you in?

3. Who are your ideal customers? (list 1-3)

4. Why do your customers care about you?

5. Does your business have brand standards or guidelines available?

Do you have a brand strategy? Companies with a well defined brand stand out in a cluttered marketplace, gain trust, credibility and ultimately are more profitable.

Yes No

Click here to learn more about our brand development services.

http://www.garrisoneverest.com/brand-development/




Competitors1. List your top 3-5 competitors.

2. Is there anything you admire about them?

Current Website1. What specific areas of your current site do you feel are successful? Why are they successful?

2. How important is it to maintain your current look and feel, logo, and branding?


3. What is the site’s current traffic for last month and year to date?

4. What keywords are you targeting or intend to target?

5. What are the rankings of these keywords on Google?

6. Do you have a blog?

Yes No Companies that blog get

55%more website visitors.


Reasons for Redesign1. What are the main reasons you are redesigning your site (new business model, outdated site, expanded services, different audience)?

2. What are your primary online business objectives with the site redesign? (Examples include increased sales, marketing/branding awareness, or fewer customer service calls.) Please discuss both long-and short-term goals.

3. What is the main business problem you hope to solve with the site redesign? How will you measure the success of the solution?


4. What existing strategy (both on- and offline) is in place to meet the new business objectives?

Buyer Personas1. Describe a typical user coming to your site. How often is the user online, and what does he/she generally use the web for? How old is the user and what do they do for a living? (Provide as much detail as possible in profiling your target user. Profile more than one type if appropriate.)

2. What is the primary “call to action” (CTA) the user should take when coming to your site (i.e. make a purchase, become a member, search for information)?


Perception1. Use a few adjectives to describe how the user should perceive the new site. (Examples include prestigious, tech, friendly, corporate, fun, forward thinking, innovative, and cutting edge.) Is this different than the current brand image/perception?

2. How is your company currently perceived offline? Do you want to carry the same kind of message through your website?

3. List the URLs of any sites you find compelling. What specifically do you like about these sites?


Content1. Will this site use existing content from the current site? If so, what is the source, who is responsible for approval, and has the content been audited? If not, will you be creating content in-house or rely on us to provide?

2. Describe visual elements or content that should be utilized from your current site or marketing materials (logo, color scheme, navigation, naming conventions, imagery and so on).

3. How will the content of this site (along with functionality and navigation) expand or differ from your current site? Do you already have a sitemap or outline for the proposed redesign?


Technology & Ecommerce1. Will you have a need for secured transactions (e-commerce)? Do you already offer transactions online? Please describe in detail.

2. Do you have a payment processor set up? i.e. Authorize.Net, Paypal etc.

3. How many products do you currently sell or plan to sell on the website?

4. Do you require a specific hosting or web development platform? i.e. .ASP, .NET, .PHP, Sharepoint etc? If so why?

Setting up a payment gateway and registering

with a payment processor can take up to 30 days. Yes No


Marketing1. How do most people find out about your current website?

2. Briefly, what are your short-term marketing plans?

3. Do you have an existing or planned marketing strategy in mind to promote this site redesign? If so, please describe.

4. Check the following social media pages you have set up:

67% of B2C and 41% of B2B

companies have acquired a customer through

Facebook.

+++

+++


5. Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content?

6. Do you plan to blog?

Please add any additional comments or requests that we may have left out:

Yes No

Thank you for completing the planner! Please save this planner to your desktop and then attach this to an email and send back to us for review.

OPEN EMAIL

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mailto:info%40garrisoneverest.com?subject=Completed%20Website%20Planner

website planner · responsive design responsive means that your website scales to fits on three...

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