website related management tasks

Website Related Management Tasks

Steps: 1. Meet Mon to identify all of the various tasks related to managing different aspects of the web site 2. Each person reviews what we came up with to see if we are missing any additional tasks or task management area and to identify examples (affiliate organizations, products/services for resale, content feeds and sources, etc.) 3. Meet back on Tues/Wed to start breaking down how we can get the tasks done

Types of Tasks (what is the primary focus area of task, but understand that many of them will have some cross-over)

· Marketing and Sales · Content Management · Admin · Member Management

Dependencies

· Signed contract · Permission to use · Process

Prioritization (based on timelines, overall value)

· High · Medium · Low

Knowledge/Resource Required

· Industry knowledge · Technical functionality

ID 1

Task Making sure members are contributing to website (writing articles, participating in discussions, reviewing resources, etc.)

Type Member Management

Dependencies Members understand value of participation and responsibilities

Priority High

Knowledge/Resources Required

Need some level of industry knowledge to understand if what they are contributing is any good (QA)

ID 2

Task Getting affiliate organizations for cross-promotion of website

Type Marketing and Sales

Dependencies Does our website present enough user volume to interest them?

Need signed contract.

How will the cross-promo be done (links, banner ads, syndicated content, embedded content)?

Priority


Need to know how to find them and qualify them – know what types you are looking for (complimentary target audience), which ones are good candidates (do they have a good or bad site).

ID 3

Task Reselling products/services through website

Type Marketing and Sales

Dependencies How will the reselling be done and tracked (link off to, embedded shopping cart)?

Priority


May need ecommerce functionality installed/configured/customized for type of products/services on website

More admin time may be needed to handle processing of purchases Examples:

· Subscription to private equity source database – www.privateequityinfo.com

ID 4

Task Syndicating content to other websites

Type Content Management

Dependencies Do we have enough content volume and update frequency for this?

Priority


Need target sites to support ability to do this easily (RSS feeds)

ID 5

Task Getting content feeds and sources for website


Dependencies May have to pay to get really good feeds and sources

Priority


Need to know how to find them and qualify them – know what types you are looking for (complimentary target audience), which ones are good (quality of feed or source information).

Need providers to support ability to do this easily (RSS feeds, web services standards)

ID 6

Task Facilitating community/collaboration involvement

http://www.privateequityinfo.com/

Type Member Management

Dependencies Need to train members to use website tools

Need regular schedule for meeting and follow-up

Priority High – have to jumpstart members doing this until they can self-manage more


Need some level of industry knowledge to facilitate

ID 7

Task Creating/organizing/editing content


Dependencies Need to train staff to use website tools

Need to establish schedule for frequently updated content (freshness and timeliness)

Priority High


Need some level of industry knowledge to understand how best to organize content, what types of content needs to be created (fill in gaps), what is the timeliness of content (expire)

ID 8

Task Helping users with registration on website

Type Admin

Dependencies Need to train staff on registration process

Priority High – CWP site


ID 9

Task Helping members with login on website

Type Admin

Dependencies Need to train staff on login process

Priority High – all sites


ID 10

Task Helping members with sign-up/renewal

Type Admin

Dependencies Need to train staff on process

Priority High – ACW and AMAA sites


4

website related management tasks

Technology