website redesign: communications culture change
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TRANSCRIPT
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DISTRICT WEBSITE REDESIGN PROJECT
Changing our Digital Culture
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Redesign Rationale
District Digital Culture is Changing
Communication has changed
Methods of obtaining information have evolved
The needs of our district stakeholders have changed
Web-based technologies are accessible
An “Extreme Makeover” website edition is past due
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Redesign Goal
To evaluate our existing district webpage and develop a plan for redesigning with a focus on ease of use, information sharing, social networking, organization and efficiency, so all stakeholders will benefit from this digital resource.
Reaching out, not in….
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Reaching out, Not in…
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Redesign Process
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Current Website Organizational Protocol
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Redefined Website Guidelines Digital Handbook/Staff Training
Number of users Content Aesthetics: style, font, size, headings Template consistency File management Multimedia ListServ protocol E-Friday Folders Incorporation of social media
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Anticipated “Social Media” Features
http://www.jenkintown.org/
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Current Common Practices: “Endless Scrolling”
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Current Common Practices: “Outdated Content”
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Current Common Practices: “Obsessive Listing”
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Current Common Practices: “Formatting Faux Pas”
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In Summation…
Redesign Motto:
“…Finding the Future, Fixing our Website Past, & Fostering
Collaboration…”
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Questions or Comment?