website for engineers techfactory media kit · new membership website from april 2016. ... member...
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Copyright © 2016 ITmedia Inc.
Website for Engineers
TechFactory Media Kit Launched in April 2016
New membership website from April 2016. Start with registered 100,000 members.
。
“TechFactory(former name:Monozukuri-Library)” offers various useful information for engineers who consider selecting products or services. The information is exclusively provided to only members who registered detailed profiles. With more than existing 600 contents and additional contents for members only, we launch TechFactory in April 2016.
5100K PV/1500K UB Registered member:
About 100,000 Strong traffic drivers via links and mail magazines.
Total of 4 media
5,100K PV /month 1,500K UB/month
Members with detailed profile information
103,177 (As of December 2015)
Products information
Company trend
News
Gathered articles
Ranking
serialization column
Market Survey
Case study
Statistics
Weekend Topic
Features
What is TechFactory ?
Membership website to select or purchase products or services for Engineering and Manufacturing/Energy
By 9 specific media and 10 categories of contents, we provide appropriate information to member and generate leads.
Embedded Development
Electronics
Mechanical
Engineering Management
Power savings, electricity storage and power generation
Career
Automotive
FA
Medical & HealthCare devices
Other theme site e.g. Survey, Trade
show or Ad features
etc
×
Existing 4 media
(MONOist、EETimes、EDN、SJ) TechFactory
Target industry Engineering and Manufacturing/Energy Engineering and Manufacturing/Energy
Target readers -Engineers and business persons related to industries
-Readers don’t need to register profiles to read articles. Key persons who select and use services or products. Contents
are available for only member.
Provided information Technical information, industry trend,
Opinion, etc. Product information or case study which are provided by
vendors. Useful information to select services and products.
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Most of registered members are engaged in Engineering and Manufacturing industries.
Their job functions are mainly Research , Design & Development and Production in those industries .
Engineering &Manufacturing (Research / Design / Development / Product Planning & Product Marketing)
60%
Member’s Profile
※As of June 2016
65% Engaged in manufacturing industries
60% Jobs related to Engineering & Manufacturing, such as research, Design & Development and Production
40% Higher than Manager
Total of 4 media ( MONOist、EE Times Japan、EDN Japan、Smart Japan )
Job Title Work Location
Job Function Business Industry
65% of members are engaged in manufacturing
industries.
65% of members work at
Engineering & Manufacturing
Consumer
Electronics
20%
Computer
8%
Materials /
Energy
4%
Other
Manufacturin
g
13%
Manufacturing 65%
Industrial / Office Equipment
23%
Automotive/ Transportation
11%
Kanto
59%
Chubu
14%
Kinki
15%
CEO / Board
Member
10% Business /
Factory
Director
1% General
Manager
11%
Manager
18% Chief /
Senior Staff
20%
Staff
29%
Contractor /
Temporary
Employee
2%
Part-time
Worker
1%
Disemploym
ent / Other
8%
Electronic Components / Semiconductors 21%
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Use "leads" in your marketing
Lead generation is a marketing process to become obvious and acquire potential customers by gathering potential customers who are likely purchase you products and services. Observing what your customers needs, it is necessary for company to approach along customer's purchasing process.
Acquisition of Potential Customers
Business Negotiation
Sorting and Nurturing Potential Customers
Lead Generation
Lead Qualifications Lead Nurturing
・Virtual EXPO/Seminer ・White paper ・Advertorial (Membership Only)
・Webcast etc
・CID mail+Nurturing contents ・Companies trend ・Scoring ・Live Online Seminar etc
・Seminar for specified target ・Telemarketing
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Acquisition of Potential Customers
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•・Digital ICs / Memory ICs・Analog ICs / Mixed Signal ICs・Electronic Components / Materials・EDA (Electronic Design Automation) Tools・Power
Sources / Batteries・Test & Measurement Instruments・Computers & Peripherals / Communication Equipments
•・Other Related Services to Electronic Devices / Tools・Devices / Tools for Wireless Technology・LED・Display・Programmable Devices・Sensors
● Electronic Devices / Tools
•・Embedded Software・Embedded Boards・Development Tools・Robots・Tools for Software Testing / Debugging
•・Software for Automotive ・Embedded Security・OS (Operating System) for Embedded Products・Industrial Equipments / Control System・Universal
Industrial Standards
● Embedded Hardware & Software
•・CAD (Computer Aided Design)・CAE (Computer Aided Engineering)・CAM (Computer Aided Manufacturing) / Machine Tools・3D Printers・3D
Scanners・Equipment for Cutting / Molding・Outsourcing of Product Planning / Design
● Mechanical Design & Development
•・PDM (Product Data Management) / PLM (Product Lifecycle Management)・Production Management・ERP (Enterprise Resource Planning)・Production
Scheduler・BOM (Bill of Materials)・Drawing Management / Document Management
•BOM (Bill of Materials)・Drawing Management / Document Management・Inventory Management・SCM (Supply Chain Management)
● Production Management
•・Energy Saving Appliances for Building / Offices / Shops・Power Generation Systems (i.e. Solar Power Generation)・Electric Batteries / Battery
Systems
•・Environment Management Systems / Services・Electric Vehicles (EV) / Devices and Materials for EV・Eco-Friendly Devices / Materials
● Environmental Operation
•Services for Improving Career
•Services for Improving Skills
•Language Learning
•Education Services for Engineers
● Services for Career Development
Product category list
Copyright © 2016 ITmedia Inc. 7
White paper service
【Pull promotion】
EE Times Japan, EDN Japan and
MONOist
【Push promotion】
【White paper download page】
Questionnaire
White paper download
Advertiser Lead data
(in Japanese)
Audience
Features: 1. Potential customers can get practical information
through the white paper, and the document can raise their awareness of the advertiser’s products/technologies.
2. The lead data is generated when they download the white paper. The advertiser accesses/download the data via the admin page called “Lead Center.”
[Rate] White Paper (1 content) (including promotion with Engineering Media Consolidated Mail White Paper Update News) ⇒Net USD 4,800 per content (2 months insertion)
Permission
Engineering Media Consolidated Mail
White Paper Update News
(79,000 subscribers)
The advertiser need to upload the white paper and related abstracts by themselves via admin page. When ordering this white paper service, please assign someone who understand Japanese as a contact person on the advertiser’s end. Manuals, supports and user interfaces of the admin page are all provided in Japanese. Please note all of the lead information are provided in Japanese. (No translation service)
Copyright © 2016 ITmedia Inc. 8
E-Book Get lead and expand Brand Awareness through high quality E-books which are created by editors of MONOist, EE Times Japan, EDN Japan and Smart Japan as editorial contents.
Net Rate(1 content):USD 8,400 Terms :2 months ■ Features ・Appeal to the audience by high quality editorial contents ・Secondary use of E-Book is available. You will be able to print and deliver while sponsorship. ・Brand Awareness will be expanded by listing logo and URL Link on the content.
■Memo
* E-book contents cannot be changed. * E-book format is designated by ITmedia. * Please ask further detail if you have any questions.
Credit and Sponsor URL
Campany Logo
【Pull promotion】
EE Times Japan, EDN Japan,
MONOist and Smart Japan
【Push promotion】
TechFactory
White Paper Update News
(89,000 subscribers)
【E-Book】
Questionnaire
E-Book download
Lead data (in Japanese)
Permission
Copyright © 2016 ITmedia Inc. 9
Technical editor who regularly writes for MONOist or EETimes/EDN Japan will interview and write the advertorial. Audiences can read only the former part of the advertorial and need to input profile data if they want to read the latter part. The advertiser can get the detailed profile data of them.
Net Rate(1 html):$14,400 (3,000 Japanese characters)
Terms :2 months ■Contents ・1 advertorial (1html), including interviewing, writing and insertion costs.
■Content type *Please select advertorial type from following 3 types.
○ Product Report(promote products or services) ○ Case Study Report(introduction example) ○ Ask Experts(Product or industry trend introduction by Experts)
■Memo *Japanese branch’s cooperation is required to go forward Lead Generation Advertorial program. (Proofreading, etc.) *The interview must be held in or around Tokyo. When interviewees don't speak Japanese, translator is recommended. Japanese proofreader is required for prior confirmation of the advertorial.
Clients can get lead information when users accept to provide their profiles to see all advertorial.
See all advertorial
Questionnaire (Purpose of reading, timing of the product introduction, etc.)
Traffic drivers ・e-Newsletters ・Pick up contents slot (Text link and icon inserted in TechFactory pages.) ・Special Text Links inserted in MONOist, EE Times Japan and EDN Japan .
All advertorial
Former part of advertorial
Lead Generation Advertorial on TechFactory
Copyright © 2016 ITmedia Inc. 10
Webcast Potential customers will easy to understand the advertiser‘s products/technologies through the webcast. The advertisers can get the profile data of their audiences. It works with both using the exisiting webcast and creating the new webcast.
■ Using the exisiting webcast Net Rate(1 content) : USD 5,700
Terms :2 months *There is a possibility that it could not upload to the server, depending on the file format. ■ Creating the new webcast ・Format Video+Power Point ・Video time Within 60 minutes ・Production period About 20 business days * Secondary use of the webcast is permitted. Net Rate(1 content) : USD 7,200
Terms :2 months ■MEMO *Customization will be available upon your request. Please ask the quote to sales rep.
※Traffic drivers are same as White Paper service. 【Standard type】
【 Lecture type】
Index
Index
Presentation material
Movie
Lecture movie
Presentation material
Copyright © 2016 ITmedia Inc.
Other Services
Copyright © 2016 ITmedia Inc. 12
Survey
Conducting an original online survey. For a better understanding of key persons who select and use services or products.
Process
Survey announcement for target persons through Targeting Mail
Please ask the quote to sales rep.
■Rate:For details, please contact sales rep. ■Survey period: About 3 weeks ■Offer contents
・Survey design ・Conducting survey ・Count ・Report ■MEMO
・ The report does not include personal data or specific company information.
・ Survey design includes hearing your company requests and forming questions. ・Survey includes system setting, mail delivery, importing and formatting CSV data and cost for incentives. ・Requests for further report, including cross tabulation or analyzation of free answer questions, are available as an option. ・Basically, the primary body of the survey is your company and ITmedia Inc.. ・Translation services Japanese to English are not included. ・Please ask further information if you are interested in translation.
Hearing your requests and designing a questionnaire Based on your request, forming 15 questions. The primary body of the research are your company and ITmedia Inc..
Counting survey answers and making a report Data of a report are simple totaling. The report format is PDF or PowerPoint.
Copyright © 2016 ITmedia Inc. 13
How to register Report Center
Sign Up
Registration of Company Information
Start Campaign
Confirmation ( 4 business days from contents registration)
Upload Contents
Please do the registration of the white paper on your own. The procedure is as follows. *Please assign someone who understand Japanese as a contact person on the advertiser's end. Manuals, supports and user interfaces of the admin page are all provided in Japanese.
Sign up Report Center for the first time.
Register your company name, URL and logo which will be put on TechFactory website.
TechFactory operation team confirm the content registered in Report Center. If there is no problem, the registration is completed.
After starting the campaign, you can download profiles. If you would like to re-write introduction such as title, headline and summary, you can modify via Report Center.
Please input following 5 points with Report Center. file contents
White paper, Product catalog:PDF file /size within 20MB Webcast:register hosting URL Content of introduction page
① Title(Required)- Within 50 double-byte character, No line break
② Headline(Required) -Within 128 double-byte character, No line break
③ Summary(Required)-within 500 double-byte character, No line break
④ Content image (Not required):gif or jpeg file/Wide: Within 250px、30KB
⑤ Information of related products (Not required) -Title -within 40 double-byte character, No line break -Summary -within 100 double-byte character, No line break
①
②
③ ④ ⑤
Upload the white paper and register the text which puts on white paper download page with Report Center.
Copyright © 2016 ITmedia Inc. 14
Contact information
ITmedia Electronics & Mechanical Industries
TEL: +81-3-6893-2179
Mail:[email protected]