website development: the growing impact on patients & your ... web... · an important reminder...
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Website Development: The Growing Impact on Patients
& Your Medical Practice Lindsey Wiley, MHA, CHTS-IM, CHTS-TS
An Important Reminder
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Mission of OFMQ OFMQ is a not-for-profit, consulting company
dedicated to advancing healthcare quality. Since 1972, we’ve been a trusted resource through
collaborative partnerships and hands-on support to healthcare communities.
OFMQ Service Lines • Analytics
• Case Review
• Education
• IT Consulting
• Health Information Technology
• National Quality Measures
• Quality Improvement
Lindsey Wiley, MHA, CHTS-IM, CHTS-TS
Lindsey works with healthcare providers and hospitals to advance the use of electronic health records (EHR) to improve patient care and health outcomes. She consults with physician practices and hospitals to successfully implement and meaningfully use EHRs, including assistance associated with vendor products, hardware, software and system configuration and troubleshooting, staffing considerations, workflow analysis, EHR utilization, security and privacy, and quality data reporting from EHR systems.
Question:
Why should your practice have a website?
The better question:
Why would your practice NOT have a website?
If your practice does not have a website – your practice is virtually invisible.
What are you currently relying on to bring patient’s to your practice? - Insurance company physician’s search? - Yellow pages? - Health Grades? How accurate is the information found through these sources? Who controls this information?
Take control of your online presence
Virtually all consumers make the web their first stop for researching products, services, and yes - physicians, clinics, hospitals, and medical conditions & treatments. Ask yourself, how easy (or difficult) is it for potential patients to find you?
Think about this… Consider what parameters are being entered by people looking for medical care: Type of practice and/or specialty Specific service/treatment Location of a practice Potentially a physician’s name
Search results might look something like this:
Where will your practice show up in a web search?
Reality Check
If you don’t have a web presence, your practice probably won’t show up at all.
Why a website? Websites provide a positive first impression.
Websites improve credibility. A poor or non existent
website can make a practice appear less established, inadequate or “old-fashioned.”
Websites are an extension of your office and can allow patients access to forms, appointment scheduling, the patient portal, prescription renewal requests, etc.
Information, Information, Information
Websites provide basic information from:
Office hours Insurance plans Office location / directions Services provided
…to…
…as much information as you want to include. Articles relevant to medical specialty & patient
interests (allergies, child development, aging) Access to patient portal (meeting Meaningful Use
requirements) Physician and staff bios Links to additional resources for patients such as the
American Cancer Society, Alzheimer’s Association, etc. as appropriate.
The possibilities are endless.
So, why a website?
REDUCE excessive phone traffic DECREASE administrative demands on staff
So, why a website?
INCREASE time spent with patients ENHANCE patient care, satisfaction and engagement
Additional website benefits 1) Patient service and convenience - Patients have access to forms prior to an appointment allowing for quicker check in and less wait time - Patients have 24/7 access to the patient portal for medical records 2) Notifications - New service/treatment announcements - Event invitations - Staff Updates
Additional website benefits 3) Quick & easy to update information - holiday hours - inclement weather announcements - add/delete services - add relevant content quickly as a response to community emergency or national concern (flu outbreak, West Nile, etc.). 4) Websites build identity and provide an appearance of stability and authority by making relevant content and information available to patients.
What makes a website successful? Websites don’t have to be difficult and complicated.
If developed correctly, a website can become a well-oiled machine that works hard for your practice.
By following simple guidelines, it is possible to create
an appealing website that will navigate new patients to your door.
What makes a website successful? A website must be simple to use and easy to navigate.
If visitors to your website can’t find what they want, it undermines the point of having a website.
Your website content should be clear and concise; reflecting your services in addition to your practice’s values and standards.
Your website will become the first point of contact for a new user or patient – take advantage of that first impression.
What makes a website successful? A thoughtful design will ensure the site is
memorable, encouraging the user to explore beyond the home page.
Web functionality and programming should use
standard, compliant, valid coding as well as provide alternative programming, guaranteeing your site is viewable in any browser and at any screen resolution.
In an arena saturated with billions of web pages, it requires innovation and expertise to represent
your practice effectively.
That’s where OFMQ comes in…
OFMQ Expertise OFMQ’s web development team has over 30 years
of combined experience developing professional websites for clients.
Our designs, videos and sites have been featured in national-level projects and used across a variety of healthcare settings.
The OFMQ team has the knowledge and experience required to develop a custom site that meets the needs of your practice as well as the needs of your budget.
OFMQ Expertise OFMQ experts assist with: - Custom domain name (URL) - Creation of website content - Graphic design OFMQ website features: - Elegant modern designs - Customized content and graphics - Mobile compatibility
- Full support and maintenance - Link to patient portals enhancing patient engagement
Patient Access Education OFMQ will help you educate your patients on electronic access through the website. Talk it up! Talk to patients about methods of communication Discuss conveniences of online access Let patients know what options are available through a
portal Marketing recommendations Flash drives, magnets, etc. Include website/portal info
Kiosk/Tablet in waiting room Convenience Accessibility
What our clients are saying
“OFMQ has been an asset to the Robison Family Clinic. OFMQ has helped us with website design by developing and incorporating a quick link to our Patient Portal, which helps us engage with our patients. They have also helped us implement a HIPAA compliant inner-office email system. The new email system allows us to communicate in a private and more efficient manner.” Robison Family Clinic Sayre, OK
What our clients are saying “The process of building the website was quite smooth thanks to the expert help from OFMQ! We provided detailed information on what we wanted on the website and they worked with us to design and modify the website to our satisfaction. We found OFMQ to be very responsive and insightful in making sure key words were in play for optimum internet hierarchy for the practice. We are delighted!” Medical Associates Stillwater, OK
OFMQ Website Packages
- Customized website selected from template library - Domain name/URL - Content development in partnership with client - Search engine optimization (SEO) - Web hosting - One hour of maintenance per month upon completion of website
All packages include:
OFMQ Website Packages Package costs are determined by number of website pages and storage size: BRONZE SILVER GOLD 6 pages 11 pages 16 pages 1GB storage 1.5GB storage 2GB storage
Fully customized websites are also an option
OFMQ: Web Development
Our expertise in medical security, privacy and technology is unrivaled. Put that expertise to work for you. Entrust your web presence to OFMQ.
Additional HIT Service Lines • Security Risk Assessment- Level 1, 2, and 3 • Meaningful Use Assistance • Meaningful Use Audit Support • Risk Management Consulting and
Development • Staff IT Security Training • Website Development & Secure Email • IT Consulting
Questions?
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ICD-10 Training in OKC & Tulsa
Our workshop provides assistance from AHIMA approved ICD-10 CM trainers to help you learn how to
successfully transition from ICD-9 to ICD-10 coding.
Choose a date & register at www.ofmq.com/events-month
Tulsa, July 23 | OKC, July 28 | OKC, August 4-6 | OKC, August 20 | Tulsa, August 26
Upcoming WebEx Seminar
Wed, July 22 | 12:15pm (Central Time) “Getting Connected for Improved Patient Care”
Register at www.ofmq.com/event-month
Thank you!