Primary essentials for an effective web design

Every business these days has an online presence. The web is getting more and more crowded by the day, with literally dozens of websites being added every day. This makes it harder to get noticed among the masses. Hence, creating an extra ordinary web presence is very important these days. Web design to an extent is a creative process; however, it being a very important medium of presentation, some rules apply.

There are few basics

principles to take care of:

Content is the King – It is important to come to the point as quickly as possible, when writing the content. Use of short and concise phrases instead of cute words will help engage users. Use simple and objective language. Give users a reasonable reason to use the said service or stay on the web site.

• Simplicity – Keeping the website simple should be the primary goal. The users are searching for information or an answer to certain questions. Besides this, simple website loads faster and is easier to navigate, also simple sites are easy to build and design. Hence, it is vital to remove unnecessary decorative elements and make sure that the back-end of the site is as simple as the front end. A simple message has a chance to be understood well than a complex one.

Whitespace – This is an underutilized element in web designing, it basically describes the concept of drawing the eye towards an image or text by surrounding it with lots of space. If the designer has an option of surrounding a value statement or informative image with additional design elements or blank page, it’s better to utilize white space.

Visual clarity – There are issues of readability, color, texture, and typography that the web designers and the developers have to worry about, apart from page-load time and user experience. It is recommended to use 3 different fonts in a maximum of 3 sizes to avoid overloading page visitors.

Keep the visitors engaged – It is important to help the visitors concentrate on what is important on the website. The “call to action” should be different from other things on the page. Also, proper alignment is the most important visual treatment one can present to make the design look visually easier to utilize.

Targeted audience – It is necessary to consider the needs and experience of the targeted visitors, to help the designer determine users on a more intuitive level.

There is a lot more to designing a webpage than just few of these

reasons.

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