website design best practices and how to implement them in wordpress
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Website Design Best Practices & How to Implement them in WordPress
The Austin WordPress Meetup Group
Presented By: Rich Plakas
A Little Bit About Me
★ IT Background going back to the days of DOS & Novell
★ Began “messing” with WordPress in 2007.
★ Switched my focus from IT to WordPress in 2011
★ I was tired of doing Windoze Updates & changing
Printer Toners :-)
★ Joined the Austin WordPress Meetup Group In 2012.
★ I love BBQ & Craft Beer.
★ I run a beer blog: www.CraftBeerAustin.com
Website Design Best Practices & How to Implement them in WordPress
Topics We’ll Cover:
● Who is your target audience?
● How to use Analytics to gain insight to visitors.
● What is the primary goal of your website?
● Is your website mobile responsive?
● Do you have a Call to Action?
● Avoid website clutter and distractions!
● How do you plan to drive traffic to your website?
● Are Email Lists still useful?
● Let’s review some websites!
Demographics:
o Male or Female
o Age Groups
o Interests
o Location(GEO)
o Device (Desktop vs Mobile)
Who Is Your Target Audience?
If you have an existing site with Google Analytics, you can
get most of this information:
Who Is Your Target Audience?
Who Is Your Target Audience?
Who Is Your Target Audience?
Google Analytics by Yoast
Google Analytics by Yoast
Google Analytics by Yoast
What is the Primary Goal of Your Website
Possible Goals:
● Selling Items (ecommerce).
● Collecting Leads/Mailing List Signups.
● Getting people to call/email your business.
(for example a local pool company or a photographer)
● Showcase your work portfolio.
What is the Primary Goal of Your Website
What is the Primary Goal of Your Website
What is the Primary Goal of Your Website
What is the Primary Goal of Your Website
Mobile Responsive
What is Mobile Responsive Web Design?From WikiPedia: http://en.wikipedia.org/wiki/Responsive_web_design
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide
an optimal viewing experience—easy reading and navigation with a minimum of resizing,
panning, and scrolling—across a wide range of devices (from desktop computer monitors to
mobile phones).
What is Mobile Responsive Web Design?
iPad Portrait 768 x 1024 iPad Landscape 1024 x 768
Clear Call to Action On Home Page
Do Not Hide or Bury Contact Info!
Do Not Hide or Bury Contact Info!
Contact Me!
Avoid Home Page Clutter
Avoid Home Page Clutter● Remove elements that distract from your Call to Action.
● Picture sliders(or image carousels) are bad for you health.
● Too many choices can cause “Deer in the Headlights Syndrome”.
● Move Social Media “Follow Us” icons to bottom of page or to contact page.
How Do You Plan to Drive Traffic to Your website?
Best Methods depend on your particular audience.
SEO - Search Engine Optimization
Social Media
YouTube
Mailing Lists / Email Newsletters
Guest Posts on Other Related Websites
Pay per Click Campaigns
Facebook Ads
Google Ads
Mailing Lists / Email Newsletters
Mailing Lists / Email NewslettersAre Email Lists still relevant? YES!!!!
Mailing Lists / Email Newsletters
Some Reasons Why Email Lists Are VERY Relevant:
● When you receive an email your smartphone, do you
read it?
● How many times per day do you check your email?
● Most people check email several times per day.
● Someone who signs up for your email list is interested
in what you have to offer.
Some Popular Email Lists Services
● MailChimp
● Constant Contact
● Aweber
● MailPoet
Integrating a Email List on Your WordPress Site
Integrating a Email List on Your WordPress Site
Other Ways to Capture Email Signups:
SumoMe.Com List Builder
HelloBar.com
Questions?
&Let’s Review Some
Websites!
Rich Plakas Connected Systems
@RichP on Twitter [email protected]