Advanced Portfolio - Websites

What is a website?

Your granny has just got a computer and has absolutely no idea what it does. She has asked you to explain what a website is. What do you say?

Some ideas on Purpose

• Generate new fans.

• Keep existing fans engaged.

• Promote the artist.

• Construct and consolidate a brand identity.

Website Conventions

What would you expect to see on a website?

Possible Conventions

• Navigation Bar• Search area• Logo• Top/bottom Banner• Primary Content area• Secondary content area• Social network links• Store• Subscription/member area• Multimedia (text, image and video) content• INTERACTIVITY!

What should a website analysis contain/look like?1. Labelling

Navigation Bar

Store

Social network links

Primary content

Secondary Content

Subscription

Logo

What should a website analysis contain/look like?2. Textual Analysis

The mise-en-scene here helps suggest what type of music the artist produces and also signifies the brand identity. The watercolour effect, along with a neutral colour palette, creates a warm, inviting feeling for this artists website, and gives you an indication of their style of music.

Task 1

• In your blogs make notes on the following websites. • http://www.brunomars.com/uk/

• http://www.onedirectionmusic.com/gb/home/

• ‘Your own choice of website’

• What features do they include? How are they interactive? Do they signify the genre of music? How?

Task 2

• Using the website www.wix.com have a go at creating your own band website. This is only a mock up for skills development purposes.

• Embed your website mock-up into your blog and create a mini analysis of it – how successful is it? How could you improve it? What skills have you developed?