website audience retargeting on facebook
TRANSCRIPT
Website AudienceRetargeting on Facebook
PRESENTED BY: JESSE JAMESON
Who Will Benefit From This Information?
ANYONE WITH A WEBSITE AND AN OFFER!
Social Media Marketing Professionals
WEBINAR OVERVIEWWEBSITE AUDIENCE RETARGETING ON FACEBOOK
Why Facebook?
HOW YOU CAN GET STARTED!
CREATIVE FACEBOOK RETARGETING STRATEGIES
WHAT IS RETARGETING? & HOW DOES IT WORK?
WHO IS DOING IT NOW? & WHYYOU NEED TO GET STARTED ASAP!
Made my first dollar online with private label products and Network Marketing
Began Marketing Online
Left my job to market online full-time.
Fulltime Internet Marketer
Generated Business Opportunity leads for 25 Different Network Marketing Companies.
Founded Falcon LeadsSocial Network for home business owners. 170K members.
CEO - BetterNetworker .com
$30K in 30 Days, The Ultimate Sales Funnel, The Copywriters Guild,etc.
CEO - Money Dynamics IncTraining courses that teach Social Media Marketing
Co-Founder Social Media Manager Pro
1999 2001 2003 2006 2010 2013
Jesse JamesonWho Am I?
Made my first dollar online with private label products and Network Marketing
Began Marketing Online
Left my job to market online full-time.
Fulltime Internet Marketer
Generated Business Opportunity leads for 25 Different Network Marketing Companies.
Founded Falcon LeadsLarge Social Network for home business owners. 170K Members.
CEO - BetterNetworker .com
$30K in 30 Days, The Ultimate Sales Funnel, The Copywriters Guild,etc.
CEO - Money Dynamics IncTraining courses that teach Social Media Marketing
Co-Founder Social Media Manager Pro
1999 2001 2003 2006 2010 2013
Jesse Jameson2008 Two Key Facebook Events
What is Retargeting?How Does It Work?
WHAT IS RETARGETING AND HOW DOES IT WORK?
What is Retargeting?How Does It Work?
Visits Your Website
What is Retargeting?How Does It Work?
Visits Your Website
What is Retargeting?How Does It Work?
Visits Your Website
Tracking Enabled
What is Retargeting?How Does It Work?
Visits Your Website
BehaviorObserved
Tracking Enabled
What is Retargeting?How Does It Work?
Visits Your Website
Visitor Leaves Your Website
BehaviorObserved
Tracking Enabled
What is Retargeting?How Does It Work?
Visits Your Website
Visitor Leaves Your Website
BehaviorObserved
Tracking Enabled
What is Retargeting?How Does It Work?
Visits Your Website
Visitor Leaves Your Website
BehaviorObserved
Tracking Enabled
.86%Less than 1%
What is Retargeting?How Does It Work?
Visits Your Website
Visitor Leaves Your Website
BehaviorObserved
Tracking Enabled
What is Retargeting?How Does It Work?
Visits Your Website
Visitor Leaves Your Website
BehaviorObserved
Tracking Enabled
ImmediateRetargeting Possible
What is Retargeting?How Does It Work?
Visits Your Website
Visitor Leaves Your Website
BehaviorObserved
Tracking Enabled
ImmediateRetargeting Possible
Visits Facebook
What is Retargeting?How Does It Work?
Visits Your Website
Visitor Leaves Your Website
BehaviorObserved
Tracking Enabled
ImmediateRetargeting Possible
Visits Facebook
Sees Ad
What is Retargeting?How Does It Work?
Visits Your Website
Visitor Leaves Your Website
BehaviorObserved
Tracking Enabled
ImmediateRetargeting Possible
Visits Facebook
Sees AdClicks Ad
Call-to-action
What is Retargeting?How Does It Work?
Visits Your Website
Visitor Leaves Your Website
BehaviorObserved
Tracking Enabled
ImmediateRetargeting Possible
Visits Facebook
Sees AdClicks Ad
Call-to-actionDynamic
Re-engagement
What is Retargeting?How Does It Work?
Visits Your Website
Visitor Leaves Your Website
BehaviorObserved
Tracking Enabled
ImmediateRetargeting Possible
Visits Facebook
Sees AdClicks Ad
Call-to-actionDynamic
Re-engagementValue
Exchange
What is Retargeting?How Does It Work?
Next Up: Why Retarget On Facebook?
What is Retargeting?How Does It Work?
Next Up: Why Retarget On Facebook?
What is Retargeting?How Does It Work?
Next Up: Why Retarget On Facebook?
What is Retargeting?
How Does It Work?
Next Up: Why Retarget On Facebook?
Why Retarget On Facebook?Behavior Based Dynamic Marketing
Why Facebook?
Jesse Jameson
The Greatest Social Experiment In Human History
1.39B Active
Monthly Users
72% of online adults
visit at least once a month
Average user is on for 21 min per day
87% of Class of 2014“still active”3.1M likes each minute
17 billion location tagged posts
4.7B items shared each day
10B Messages sent daily144M friend requests each day
Only 19.4% of Americans are unable
to access Facebook from work.
The Most Powerful Online Marketing Resource Available to ANYONE!
Facebook PsychometricsBehavior Based Dynamic Marketing
World Data DominationBid Data is Big Business
300 Petabytes of Data
X6
World Data DominationBid Data is Big Business
World Data DominationBid Data is Big Business
2009 Wired Magazine Article
World Data DominationBid Data is Big Business
Why Retarget On Facebook?Behavior Based Dynamic Marketing
Custom Website Audience RetargetingBuild a virtual list on Facebook of visitors to your website and their behavior.
Why Retarget On Facebook?Behavior Based Dynamic Marketing
Lookalike AudiencesFind New Customers & Prospects based on your existing audience.
Custom Website Audience RetargetingBuild a virtual list on Facebook of visitors to your website and their behavior.
Why Retarget On Facebook?Behavior Based Dynamic Marketing
Facebook Lookalike Audiences
Lookalike AudiencesFind New Customers & Prospects based on your existing audience.
Custom Website Audience RetargetingBuild a virtual list on Facebook of visitors to your website and their behavior.
Why Retarget On Facebook?Behavior Based Dynamic Marketing
Audience InsightsGet psychographic and demographic data about your market, your prospects, and your customers
Facebook Audience Insights
Facebook Audience Insights
Facebook Audience Insights
Facebook Audience Insights
Facebook eCommerceBuying and Selling Goods & Services within Facebook
Lookalike AudiencesFind New Customers & Prospects based on your existing audience.
Custom Website Audience RetargetingBuild a virtual list on Facebook of visitors to your website and their behavior.
Audience InsightsGet psychographic and demographic data about your market, your prospects, and your customers
Why Retarget On Facebook?Behavior Based Dynamic Marketing
Facebook eCommerce Is Coming!
Facebook eCommerce Is Coming!
Facebook eCommerceBuying and Selling Goods & Services within Facebook
Lookalike AudiencesFind New Customers & Prospects based on your existing audience.
Custom Website Audience RetargetingBuild a virtual list on Facebook of visitors to your website and their behavior.
Audience InsightsGet psychographic and demographic data about your market, your prospects, and your customers
Why Retarget On Facebook?Behavior Based Dynamic Marketing
Who Is Doing It Now?And Why You Need To Get Started ASAP!
WHO IS DOING IT NOW? & WHYYOU NEED TO GET STARTED ASAP!
Who Is Doing It Now?And Why You Need To Get Started ASAP!
Who Is Doing It Now?And Why You Need To Get Started ASAP!
Who Is NOT Doing It?And Why You Need To Get Started ASAP!
Who Is NOT Doing It?And Why You Need To Get Started ASAP!
I search approximately 150 Local Business Websites
Austin Texas, Page 1 Google Search:
Austin Chiropractic = 0Austin Dental = 1Austin Plumber = 2Austin Electrician = 0Austin Travel = 0
Austin Martial Arts = 0Austin Pet Supplies = 1Austin Scuba shops = 0Austin Hair Salon = 1Austin Fitness = 1Austin Bike Shop = 0
Who Is NOT Doing It?And Why You Need To Get Started ASAP!
I search approximately 150 Local Business Websites
Austin Texas, Page 1 Google Search:
Austin Chiropractic = 0Austin Dental = 1Austin Plumber = 2Austin Electrician = 0Austin Travel = 0
Austin Martial Arts = 0Austin Pet Supplies = 1Austin Scuba shops = 0Austin Hair Salon = 1Austin Fitness = 1Austin Bike Shop = 0
6
Creative Facebook Retargeting Strategies
CREATIVE FACEBOOK RETARGETING STRATEGIES
Brand / Consumer Rapport
Brand Ambassador / Advocate
Retention / Increased Lifetime Customer Value
Value Exchange $$$$
Interest / Consideration
Awareness
How Can You Get Started!WEBSITE AUDIENCE RETARGETING ON FACEBOOK
HOW YOU CAN GET STARTED!
How Can You Get Started!WEBSITE AUDIENCE RETARGETING ON FACEBOOK
• If you understand the value of your time
• If you want to leverage my expertise
• If you want the fastest path to success with retargeting
• If you want to learn my exclusive “Audience Bucket Method”
• If you want to learn a variety of “Creative Ads” that get results
OR• If you want to learn to Provide Retargeting As a Service.
$98
$198Retargeting As A Service!
The 7 Module Step-by-Step Course
PLUS:
Bonus #1 - Retargeting Pro - Wordpress PluginBonus #2 - LIVE Group Q&A Hangout
Bonus Wordpress PluginStep 1 - Install Plugin
Step 2 - Create Campaign from Menu
Step 3 - Ad Redirect Link & Facebook Tracking Code
Bonus Q & A Google Hangout
Option #1 Option #2
https://socialmediamanagerpro.com/retarget-now