website analysis
TRANSCRIPT
I carried this analysis out as further research.
Websites are crucial in acting as a promotional tool
as well as assisting in providing additional
information for fans. Although creating a website
was not apart of any of my production processes it
was key to gain insight into how a website could
potentially assist in the successes of my media
products as well as how they link.
Provided here are the links to Nicki Minaj’s
social networking sites where her fans can
easily interact with one another as well as the
artists. Through this they can also find out
when she is debut new musical projects.
The taskbar is clearly provided at the top
of the page to give easy access for
visitors of the website to then navigate
their way around the website as well as
quickly find what it is they were
specifically looking for
The promoting of the artists
album is seen clearly as the
album name along with the
release date is displayed in
bold typology instantly
gaining audiences attention
Clear colour scheme being built
up as pink and white are the
prominent colours. Both proving
connotations of being feminine
and girly. This colour scheme links
to Nicki Minaj's brand Identity as
her album is called ‘Pinkprint’ as
well as expressing ideas about her
personality.
Events: This is vital in terms of
gaining the awareness of her
audiences about when Nicki
Minaj will be going on tour
and if so stating where they
will be located
Nicki Minaj’s live twitter feeds are provided on her website this allows audiences to browse her website while being able to see her actively interacting through social media.
The word charity is seen
in the task bar , and this
is an extremely
important way to
project a positive star
image that will
enhance the likeability
of the artists brand
identity as it shows that
they don just use there
wealth on themselves
but however involve
themselves in helping
the public.
This is the focal image seen on the album cover and therefore based on the fact it is situated on her website helps to reinforce the importance of this image into audiences head making it more identifiable and memorable
The website also displays other
ways in which Nicki Minaj's fans
can be apart of her fan base and
the word ‘deluxe’ explains that
potentially exclusive features will
be provided for those who will be
apart of the fan club and this word
use helps draw in fans to join
Promotion of other musical projects
that the artists is involved in is also
seen. This heightens the awareness
for the potential successes of the
song and also helping to strengthen
her brand identity as she is able to
works with numerous other popular
artists expanding her brand overall