website analysis

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I carried this analysis out as further research. Websites are crucial in acting as a promotional tool as well as assisting in providing additional information for fans. Although creating a website was not apart of any of my production processes it was key to gain insight into how a website could potentially assist in the successes of my media products as well as how they link.

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Page 1: Website analysis

I carried this analysis out as further research.

Websites are crucial in acting as a promotional tool

as well as assisting in providing additional

information for fans. Although creating a website

was not apart of any of my production processes it

was key to gain insight into how a website could

potentially assist in the successes of my media

products as well as how they link.

Page 2: Website analysis

Provided here are the links to Nicki Minaj’s

social networking sites where her fans can

easily interact with one another as well as the

artists. Through this they can also find out

when she is debut new musical projects.

The taskbar is clearly provided at the top

of the page to give easy access for

visitors of the website to then navigate

their way around the website as well as

quickly find what it is they were

specifically looking for

The promoting of the artists

album is seen clearly as the

album name along with the

release date is displayed in

bold typology instantly

gaining audiences attention

Clear colour scheme being built

up as pink and white are the

prominent colours. Both proving

connotations of being feminine

and girly. This colour scheme links

to Nicki Minaj's brand Identity as

her album is called ‘Pinkprint’ as

well as expressing ideas about her

personality.

Events: This is vital in terms of

gaining the awareness of her

audiences about when Nicki

Minaj will be going on tour

and if so stating where they

will be located

Nicki Minaj’s live twitter feeds are provided on her website this allows audiences to browse her website while being able to see her actively interacting through social media.

The word charity is seen

in the task bar , and this

is an extremely

important way to

project a positive star

image that will

enhance the likeability

of the artists brand

identity as it shows that

they don just use there

wealth on themselves

but however involve

themselves in helping

the public.

This is the focal image seen on the album cover and therefore based on the fact it is situated on her website helps to reinforce the importance of this image into audiences head making it more identifiable and memorable

Page 3: Website analysis

The website also displays other

ways in which Nicki Minaj's fans

can be apart of her fan base and

the word ‘deluxe’ explains that

potentially exclusive features will

be provided for those who will be

apart of the fan club and this word

use helps draw in fans to join

Promotion of other musical projects

that the artists is involved in is also

seen. This heightens the awareness

for the potential successes of the

song and also helping to strengthen

her brand identity as she is able to

works with numerous other popular

artists expanding her brand overall