websig 1day school 20110910
TRANSCRIPT
![Page 1: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/1.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
WebSig 1日学校
Keisuke Anzai安西 敬介
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
3814By MrB-MMX
/days
#websig1ds
iPhoneアプリ Count It!調べ
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
By MrB-MMX
自己紹介しつつのスキルについて
ジェネラリストスペシャリスト
サイトの因数分解
![Page 4: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/4.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
By lecates
Webデザイナー
Webエンジニア
Webディレクタ
戦略構築・解析
#websig1ds
![Page 5: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/5.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
By MrB-MMX
#websig1ds
Web Designer
何故なった?
何してた?
![Page 6: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/6.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
HTMLとPhotoshop
By MrB-MMX
Usabilityとの出会い
A n a l o g と 利 用 者
#websig1ds
Web Designer
![Page 7: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/7.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
By MrB-MMX
#websig1ds
Web Engineer
何故なった?
何してた?
![Page 8: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/8.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
CとPerlとJSと私
By MrB-MMX
Usability Guideline
RIAコンソーシアム
#websig1ds
Web Engineer
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
By MrB-MMX
#websig1ds
Web Director
何故なった?
何してた?
![Page 10: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/10.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
IA
By MrB-MMX
サイト構造の捉え方
アクセシビリティ
#websig1ds
Web Director
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
By MrB-MMX
#websig1ds
Web Analyst
何故なった?
何してた?
![Page 12: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/12.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
Web Marketing
By MrB-MMX
Web Analytics
Blog
#websig1ds
Web Analyst
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
By MrB-MMX
外のつながり
アウトプット
#websig1ds
Point
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
By MrB-MMX
会社外の人と話すことでの広がり
#websig1ds
Connectionビジネスの裏側の情報を知れる
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
By MrB-MMX
自分の仕事領域のことをまとめる
#websig1ds
Output人に伝えることで考えがまとまる
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
By MrB-MMX
#websig1ds
Connection「解析しないと!」の定期開催
Outputブログ・連載
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
By MrB-MMX
今日のことをOutputする
#websig1ds
宿題
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18
By MrB-MMX
自己紹介しつつのスキルについて
ジェネラリストスペシャリスト
サイトの因数分解
![Page 19: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/19.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
Generalist vs Specialist
By MrB-MMX
#websig1ds
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
By MrB-MMX
#websig1ds
定義generalist/dʒénərəlist/名 詞1 ゼネラリスト:多方面の知識を持つ人;全般的収集家.
specialist/spéʃəlist/名 詞1 (…の)専門家, スペシャリスト, (特に)専門医⦅in ...⦆
Mac辞書より
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
Q : Generalistを求めるのは何故か?
By MrB-MMX
#websig1ds
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22
Generalist
By MrB-MMX
#websig1ds
企業全体で何が起きているかを知れる(知っている人)を作れるようにすることでは?
![Page 23: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/23.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
By MrB-MMX
#websig1ds
You play with the cards you're Dealt..Whatever that means - Snoopy
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
Q : Web担当者としてのGeneralistとは?
By MrB-MMX
#websig1ds
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
マーケティング
顧客管理
商品管理
#websig1ds
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 26
#websig1ds
Webサイトは会社の表皮
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 27
#websig1ds
企業の対外活動を俯瞰出来る
Web担当者は
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 28
#websig1ds
消費者とのコミュニケーションをコントロールも出来る
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 29
#websig1ds
コミュニケーションツールとしてWebを捉え、拡張する
By notsogoodphotography
![Page 30: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/30.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 30
#websig1ds
今までの捉え方
サイトマップ
ディレクトリマップ
ワイヤーフレーム
By notsogoodphotography
![Page 31: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/31.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 31
#websig1ds
隣の方に最寄り駅からオフィスまでの道のりを図を使いながら話をしてみてください。
実習By notsogoodphotography
![Page 32: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/32.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 32
#websig1ds
コミュニケーションツールとしてWebサイトを捉え直す
情報をそぎ落とし接点を可視化する
By notsogoodphotography
![Page 33: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/33.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 34
#websig1ds
サイトを因数分解してみる。
By notsogoodphotography
![Page 34: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/34.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 33
By MrB-MMX
自己紹介しつつのスキルについて
ジェネラリストスペシャリスト
サイトの因数分解
![Page 35: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/35.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 35
#websig1ds
![Page 36: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/36.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 36
#websig1ds
![Page 37: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/37.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 37
#websig1ds
![Page 38: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/38.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 38
#websig1ds
要素を整理してみる。
By notsogoodphotography
![Page 39: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/39.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 39
誰に
By MrB-MMX
何を
#websig1ds
+
By notsogoodphotography
![Page 40: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/40.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 40
#websig1ds
AISCEASを利用してみる
Attention(注意) Interest(興味) Search(検索) Comparison(比較) Examination(検討) Action(購買) Share(情報共有)
By notsogoodphotography
![Page 41: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/41.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 41
#websig1ds
A
注意
I
興味
S
検索
C
比較
E
検討
A
購買
S
共有
再検討して戻ってきた場合は何があると良い?
どんな方法で検索をする?どんな検索軸がある?
このサイトで買いたいと感じるものはある?
By notsogoodphotography
![Page 42: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/42.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 43
#websig1ds
分解
整理
拡張
By notsogoodphotography
Point
![Page 43: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/43.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 44
#websig1ds
Point消費者とのコミュニケーションを
コントロールしてしまえ
対企業活動を俯瞰してしまえ
![Page 44: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/44.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 45
By MrB-MMX
外のつながり
アウトプット
#websig1ds
Point
![Page 45: Websig 1Day School 20110910](https://reader030.vdocuments.us/reader030/viewer/2022032618/55b5cc51bb61eb053a8b47d2/html5/thumbnails/45.jpg)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.