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The views expressed in this presentation do not necessarily reflect the views of AT&T.
WebRTC: State of the MarketDean Bubley, Disruptive Analysis
AT&T Developer Conference, Las Vegas, 5th January 2015
[email protected] @disruptivedean
Copyright Disruptive Analysis Ltd 2015January 2015
The views expressed in this presentation do not necessarily reflect the views of AT&T.
About Disruptive Analysis
Independent analyst house & strategic consulting firm
Advisor to telcos, vendors, developers, regulators & investors
Contrarian with controversial opinions
Covering WebRTC since June 2011
Reports on WebRTC Markets & Strategies Feb’13 & Sep’14
Recognised with a WebRTC Pioneer Award
Twitter @disruptivedean Blog: disruptivewireless.blogspot.com
Copyright Disruptive Analysis Ltd 2015January 2015
The views expressed in this presentation do not necessarily reflect the views of AT&T.
The question I always ask at telecoms events…
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Why do people make phone
calls, or video calls, anyway?
The views expressed in this presentation do not necessarily reflect the views of AT&T.
Old distant voice [Tele-phone]
>100 years ago
Pretty good for the 19th century...
But apart from mobility, not much has changed
Communications makes more sense in context
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Phone calls are jacks-of-all trades. Many use-cases:
Gossip
Meeting up
Flirting
B2C Cust Svc
B2B internal
Spam
Showing off
Work
Wasting time
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Diagram is illustrative, not actual data
The views expressed in this presentation do not necessarily reflect the views of AT&T.
Enter WebRTC…
WebRTC is a way to “democratise” the use of voice & video
communications beyond traditional phone calls.
It enables developers to embed “real time” communications
directly into websites & apps in innovative ways.
WebRTC can also be integrated with all sorts of existing
communications systems & platforms
This significance of this is huge & underestimated.
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The views expressed in this presentation do not necessarily reflect the views of AT&T.
3 trends: competition, embedding & substitution
Copyright Disruptive Analysis Ltd 2015January 2015
Cheaper,
better,
“calls”
Better ways
to perform
tasks
Non-call &
embedded
voice
Skype Appear.in Viber
iMessage Amazon Snapchat
Uber Facebook Kayak
Realtime comms is becoming purpose- and context-specific
Video
optional
The views expressed in this presentation do not necessarily reflect the views of AT&T.
Original “web” vision of WebRTC (2012 view)
Copyright Disruptive Analysis Ltd 2015January 2015
Web server
Javascript APIs W3C
(connect, use cam/mic, send data)
IETF RTCWeb Protocols
(codecs, transport, security etc)
Browser
P2P
Voice
Video
Realtime
Data
No pre-defined
signalling, IDs etc
Javascript APIs W3C
(connect, use cam/mic, send data)
IETF RTCWeb Protocols
(codecs, transport, security etc)
Browser
Open-source, no plug-ins Open-source, no plug-ins
The views expressed in this presentation do not necessarily reflect the views of AT&T.
Evolved vision of WebRTC (2013/14 view)
Copyright Disruptive Analysis Ltd 2015January 2015
Gateway or
platform
[media,
signalling,
identity,
security etc]
SS7/IMS
UC
Contact
centre
etc
Javascript APIs W3C
(connect, use cam/mic, send data)
IETF RTCWeb Protocols
(codecs, transport, security etc)
Browser
Open-source, no plug-ins
Web server
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Built-into apps / OS
And in 2015: Technology purists need not apply
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“WebRTC” is more a philosophy
than a fixed standard
Javascript WebRTC
APIs W3C
IETF RTCWeb Protocols
Browser
IETF RTCWeb Protocols
(+maybe modifications)
3rd party APIs & cloud
platforms
Plug-ins
ORTC API
ORCA API
IETF RTCWeb Protocols
Browser + ???
??
Gateways
IMS
UC
Call centre
etc
The views expressed in this presentation do not necessarily reflect the views of AT&T.
WebRTC on >6bn devices by 2019
Million WebRTC
devices worldwide,
year-end
Source: Disruptive Analysis 2014 Edition WebRTC Report
0
1000
2000
3000
4000
5000
6000
7000
2011 2012 2013 2014 2015 2016 2017 2018 2019
Other (TV+M2M/IoT)
Smartphones
Tablets
PCs
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Devices & IoT
WebRTC use-cases & platforms
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Enterprise
Telcos, TV &other SPs
Cloud Platforms, APIs & SDKs Tool & Enablers
Consumer Web/Apps
The views expressed in this presentation do not necessarily reflect the views of AT&T.
Lead WebRTC use-cases, Jan’15
Copyright Disruptive Analysis Ltd 2015Source: Disruptive Analysis WebRTC report update Sep 2014
Customer service & platforms• Mayday, Amex etc video support• Contact centres (internal / call-me)• Developer SDKs/platforms• Analytics & processing
• Mobile consumer VoIP & social chat• Remote 1-1 education/training/healthcare• Free standalone video-calling• Conferencing niches & web extensions• Innovative UC & collaboration
Live & commercial
• Full-scale corporate conferencing & UC• Telco VoLTE/IMS extension• CDNs, File/screen-sharing & anonymous search
Pilots /pre-commercial
Trials & demos
• Entertainment & consumer electronics• IPTV & personal broadcast• M2M & IoT• Public Safety
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New models for customer service & support
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• Two-way audio
• One-way video
• Remote control
• Screen-sharing
Innovator:Amazon Mayday
Future?
Website support goes beyond IM
Video check-in agents at smaller airports
Video tellers at ATMs for added confidence &
personalisation
The views expressed in this presentation do not necessarily reflect the views of AT&T.
Enterprise comms becoming “dis-unified”?
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UC
core
WebRTC APIsCustomer
interaction
Collaboration &
conferencing
Vertical
apps
MobilityHorizontal
apps
UC extended by WebRTC
via WebRTC
app framework
UC marginalised by WebRTC
User UC
Conferencing
Integrated app
needing legacy
telephony etc
Comms-enriched
apps & cloud
services
Federated apps,
common platform
Standalone apps
Mobile apps
The views expressed in this presentation do not necessarily reflect the views of AT&T.
Completely new concepts are possible (1)
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The views expressed in this presentation do not necessarily reflect the views of AT&T.
Completely new concepts are possible (2)
Copyright Disruptive Analysis Ltd 2015January 2015
The views expressed in this presentation do not necessarily reflect the views of AT&T.
Completely new concepts are possible (3)
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The views expressed in this presentation do not necessarily reflect the views of AT&T.
WebRTC-enabled “things” already here
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The views expressed in this presentation do not necessarily reflect the views of AT&T.
Not just voice & video – also realtime data
Copyright Disruptive Analysis Ltd 2015January 2015
The views expressed in this presentation do not necessarily reflect the views of AT&T.
De-lamination of communications
Copyright Disruptive Analysis Ltd 2014November 2014
Connectivity
UI / UX
Cloud / Processing / APIs
Application Logic
Identity / Security / Interoperability
Firewall traversal APIs
Bandwidth estimation
WebRTC IaaS
Decomposed
functions or
auxiliary
services
Transcoding aaS
Public network gateway
Identity APIs
Cloud platform & APIs
Open-source libraries
Comms-enabled OS
Mobile SDKs & APIs
Cloud storage
Analytics aaS
Browse / app / hybrid
A/ B testing
3rd-party buttons/APIs
Developers have a huge range of choices of how to create apps/experiences
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Experiences developer
New stakeholders in service/app creation
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Telco /
MSO
Vendors
&
standardsServices creation
Experiences designer
Cloud
API
player
IT
vendorPlatform creation
Open-
source
In-
house
dvlpt
Element creation
Experiences curator
End-user
Experiences
consumption
The views expressed in this presentation do not necessarily reflect the views of AT&T.
WebRTC vendor / platform space very complex
Copyright Disruptive Analysis Ltd 2015January 2015
General +
mobile SDK
Products Services
Functions
Solutions
Platforms
Gate-
ways/
SBCs
API
pltfms
2013
2014
App
Pltfm
TURN
Media
Server
aaP
Video chat
IMS/
WebR
TC
Vertical SaaS
(CRM, HR etc)
Media
servers
UC &
UCaaS
Messaging
CRM
/CCs
UC
The views expressed in this presentation do not necessarily reflect the views of AT&T.
WebRTC is likely to touch a large % of Internet users
Copyright Disruptive Analysis Ltd 2015January 2015
Million
Internet Users,
year-end
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2011 2012 2013 2014 2015 2016 2017 2018 2019
Users of app-embedded VoIP/Video comms
Internet users not using app-embedded VoIP/video
Source: Disruptive Analysis 2014 Edition WebRTC Report
The views expressed in this presentation do not necessarily reflect the views of AT&T.
Conclusion
WebRTC is maybe most exciting thing in comms for 10 years
“Democratisation” of voice & video into web & apps
Not just about “calls” but new ways to interact
Already here & being used
Not just about browsers – mobile growing fast
A “movement” as well as a standard
Important role for platform / API providers
Many options for telecom providers to become involved
A new ecosystem for developers, telcos & cloud players
Copyright Disruptive Analysis Ltd 2015January 2015
The views expressed in this presentation do not necessarily reflect the views of AT&T.
www.disruptive-analysis.com
disruptivewireless.blogspot.com
@disruptivedean
Skype:disruptiveanalysis
WebRTC: appear.in/disruptiveanalysis
Copyright Disruptive Analysis Ltd 2015January 2015