webrtc global summit - april 2014

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© 2013 Mavenir Systems | | Page © 2014 Mavenir Systems | | Page 4/1/2014 1 WebRTC Global Summit – London WebRTC and Unified Communications Revolutionizing how we communicate Terry McCabe CTO Mavenir Systems April, 2014 Presented to:

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Terry McCabe, CTO at Mavenir Systems, talks about WebRTC and Unified Communications at the WebRTC Global Summit in London

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Page 1: WebRTC Global Summit - April 2014

© 2013 Mavenir Systems | | Page© 2014 Mavenir Systems | | Page4/1/2014 1WebRTC Global Summit – London

WebRTC and Unified CommunicationsRevolutionizing how we communicate

Terry McCabeCTOMavenir Systems

April, 2014

Presented to:

Page 2: WebRTC Global Summit - April 2014

© 2013 Mavenir Systems | | Page© 2014 Mavenir Systems | | Page4/1/2014 2WebRTC Global Summit – London

First mover advantage with several world first commercial deployment of 4G LTE solutions

Deployed with 3 of top 5 US and 4 of top 5 European mobile operators, and 9 of top 20 operators globally

Capitalizing on 2 key network trends: 4G All-IP and cloud-based software

Pure Play 4G LTE vendor focused on mobile network transformation

Founded in 2005 with a vision to lead the transformation from 2G/3G to 4GNov 2013- IPO NYSE: MVNR

A leading provider of converged voice, video, messaging and mobile core network solutions

Disruptive software-based mobile services platform

Mavenir Company Overview

Page 3: WebRTC Global Summit - April 2014

© 2013 Mavenir Systems | | Page© 2014 Mavenir Systems | | Page4/1/2014 3WebRTC Global Summit – London

CostLTE spectral efficiency significantly

improves cost per megabit

SpeedLTE speeds provide optimum user experience for data hungry mobile

apps and services

LTE is here today

Massive investment by mobile industry

– Creating a platform for new services

– Driving user expectations

– …but not a service in itself

Are we creating a platform for OTT?

– Failing to launch compelling services

– Encouraging the “bit pipe” perception

LTE

3G LTE

Faster Data Network First Gen 4G Devices High latency call setup (CSFB) Separate Voice/Data Battery Life (DR Devices)

Page 4: WebRTC Global Summit - April 2014

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VoLTE – Inflection point for mobile

• VoLTE is the default solution for an efficient, high quality voice and video calling solution in LTE

• A compelling reason to deploy IMS

• Integrated clients arrive 2014 bringing high quality user experience

• Enables quality Video services on a fit-for-purpose transport

VoLTE2G/3G Service Parity

LTE support for Voice & SMS (VoLTE) and mobile services (IN)

InteroperabilityVoLTE provides global

interoperability and roaming, and roaming between coverage areas

Better Voice Network Next Gen 4G Devices Low latency call setup Simultaneous Voice/Data Battery Life (SR Devices) Service Paucity (2G/3G User

Experience)

Page 5: WebRTC Global Summit - April 2014

© 2013 Mavenir Systems | | Page© 2014 Mavenir Systems | | Page4/1/2014 5WebRTC Global Summit – London

RCS – Telephony evolved?

• Foundation is IMS

• “raise the bar” by providing competitive like-for-like services as OTT

• Give consumers what they expect, or they go elsewhere

• But can it move quickly enough?

RCSOTT

Fully interoperable & reliable like-for-like rich services competitive

with Skype, WhatsApp, etc…

Richer User Experience Competitive OTT services Integrated user experience Global Interoperability Reliability & QoS

Page 6: WebRTC Global Summit - April 2014

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What do OTTs bring to the Industry?

• Disruption of traditional business models– An impact to Voice and Messaging revenues– However experiences vary greatly by geography and

market

• Driving the cutting edge of user experience– Showing the market what a multi-device communications

experience should look like– Proving there is a demand for rich media communications– Educating consumers in a cost-free, risk-free environment

Page 7: WebRTC Global Summit - April 2014

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Move center of gravity from device players to service providers

OTTs are not constrained by access networks, neither should the mobile operator be!

Provide consistent user experience through network intelligence

Integration with WebRTC to address a whole new set of endpoints

Enable New Business Models…

What WebRTC enables for mobile players

Cloud

Cloud ServicesUbiquitous service reach and

consistent user experience across multiple devices over multiple

access networks

Staying Connected Broad 4G Device Ecosystem Single Mobile Identity Consistent user experience

Page 8: WebRTC Global Summit - April 2014

© 2013 Mavenir Systems | | Page© 2014 Mavenir Systems | | Page4/1/2014 8WebRTC Global Summit – London

Operator Opportunity

• Authorization, Authentication, Security and Privacy– Existing assets in place that can be

leveraged• Identity Management

– The most trusted ubiquitous identity, the phone number is owned and managed by the operator

• Quality of Service– Mechanisms and expertise built

over years• Regulatory engagement

– Emergency services and Lawful Intercept

• Network Effects– Entire global connectivity

Authentication

Security

Privacy

Identity

QoS

Network

Page 9: WebRTC Global Summit - April 2014

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Operator trials in progress today

Page 10: WebRTC Global Summit - April 2014

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Operator trials in progress today

Page 11: WebRTC Global Summit - April 2014

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Operator trials in progress today

Page 12: WebRTC Global Summit - April 2014

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Operator trials in progress today

Page 13: WebRTC Global Summit - April 2014

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Operator trials in progress today

Page 14: WebRTC Global Summit - April 2014

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Operator trials in progress today

Page 15: WebRTC Global Summit - April 2014

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Operator trials in progress today

Page 16: WebRTC Global Summit - April 2014

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Operator trials in progress today

Page 17: WebRTC Global Summit - April 2014

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Use Case: Customer Service

• WebRTC enables RCS services to the desktop.• Customer service agent can accept calls from customers who are RCS

enabled• Customer Service agent can

– Accept voice or video call from customer– Can stream a pre-recorded short tutorial for a service installation or

share it during the voice session with the customer– Can use video call to walk the customer through the issue

customeragent

• Video call• Video share• File Share• Chat

Page 18: WebRTC Global Summit - April 2014

© 2013 Mavenir Systems | | Page© 2014 Mavenir Systems | | Page4/1/2014 18WebRTC Global Summit – London

Use Case: Soccer Match Portal

• Soccer Match Portal – Immersive experience with live

participation amongst fans (private or public)

– Users are watching soccer game and can comment on it via audio/video calls and chat

– For same screen experience Video/Video Conferencing can be supported as overlay video.

• Fans can invite other users to watch what they are watching– Video Share

• WebRTC gateway enables the communications– Browser makes the

communications native along with the online viewing experience

Conference overlay

Page 19: WebRTC Global Summit - April 2014

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Use Case: Roadside Assistance

• User dials roadside assistance over their RCS phone

• The call is delivered to the CSR over WebRTC

• The CSR asks you to enable video sharing so that they can see the warning lights on your dash or see the damage to your tire before deciding whether to send a tow truck or a patrolman.

• Use of video increase the CSR's awareness of the caller's circumstances

– Eg. Can see infant and vulnerable driver in exposed location, so prioritize call

• Role of WebRTC – Allows the CSR to access the RCS

services that are available on the subscriber's smartphone, making video a usable part of the customer service scenario.

“can you turn on video and show me the dashboard”

“can you show me where the smoke is coming from”

“can you share your location with me”

Page 20: WebRTC Global Summit - April 2014

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Use Case: Ride Share

• Ride-share organization– Mobile device mounted on the windshield used commonly for navigation

can be used for sharing video from the vehicle.• Inside camera or outside camera

– It could be used by dispatcher to observe its truck/taxi/delivery vehicles fleet, including audio call with drivers, video call

• Status check etc.

– In vehicle camera video share with the dispatcher• Security., remote assistance

– Outside camera video share with the dispatcher• Road conditions , Traffic conditions

Page 21: WebRTC Global Summit - April 2014

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Use Case: Virtual Call Center

• Many organizations support virtual call centers today, where the agents have access only to voice communication

• With RCS services enabled in the browser, the virtual call center is more practical– Browser becomes the agent

portal– All communications can be

handled via browser– Voice/Video/Messaging

services are supported– The agents are not restricted

to any location for any service

Page 22: WebRTC Global Summit - April 2014

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The Challenges - Technical

• Maturity of Browser solutions– Still significant issues with new browser revisions– Rapid cycles of browser bring inconsistent behavior

• Video quality over mobile transports– Difficult to stabilize Ux even in controlled demo

environments– Significantly different quality experience on different

Android devices with the same Chrome browser• Browser Ubiquity

– Apple and Microsoft create a hole in the ecosystem• Consistent client call control API

– ORCA (Open Realtime Communications API) shows potential

Page 23: WebRTC Global Summit - April 2014

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The Challenges - Business

• Telco QoS expectations– 99.999% availability requirements– Service ubiquity and consistency of behavior– Billing / Customer care integration

• Business Cases– When do you cannibalize your traditional “core” business– Introducing 3rd party payment models

Page 24: WebRTC Global Summit - April 2014

© 2013 Mavenir Systems | | Page© 2014 Mavenir Systems | | Page4/1/2014 24WebRTC Global Summit – London

The inhibitors to Mobile Ecosystem

What we know“IMS is complex and deployment takes years”“We must find a way to charge directly for services”“We have to take small steps”

Not invented here“OTTs are not bound by our regulations or expectations”

The quest for perfection“Best effort voice will not be accepted by customers”“Consistent experience across all devices is critical”

Page 25: WebRTC Global Summit - April 2014

© 2013 Mavenir Systems | | Page© 2014 Mavenir Systems | | Page4/1/2014 25WebRTC Global Summit – London

In Summary

• WebRTC can enable mobile operators to extend reach beyond access technology– Create network service presence on any web device

• WebRTC can increase the effectiveness of OTTs in delivering Services to mobile subscribers– As integrated WebRTC comes to the device potential to

challenge the network Quality of Experience• WebRTC can enable collaboration between network &

OTT– Leverage “the network” offering as wholesale capability to

innovators– Focus on creating a scaled reliable “cloud” of

communication services

Page 26: WebRTC Global Summit - April 2014

© 2013 Mavenir Systems | | Page© 2014 Mavenir Systems | | Page4/1/2014 26WebRTC Global Summit – London

Thank YouQuestions?

Presented to: Terry McCabeCTOMavenir Systems

April, 2014