webrtc as a market disruptor to ott voip services
TRANSCRIPT
WebRTC as a Market Disruptor to OTT VoIP Services
Tsahi Levent-LeviDirector of Business Solutions, PBG - PSM
October 2012
1
2
Is OTT a threat?
3
SMS growth
2007 2008 2009 2010 2011 2012 2013 2014 2015 20160
5
10
15
20
25
Trill
ions
of m
essa
ges
SMS
Portio Research
4
OTT vs SMS
2007 2008 2009 2010 2011 2012 2013 2014 2015 20160
5
10
15
20
25
Trill
ions
of m
essa
ges
SMS
OTT
Portio Research
5
What about voice?
6
Europe’s outgoingvoice minutes
United Kingdom
Italy
Germany
France
Spain
Greece
Sweden
Netherlands
Portugal
Austria
Finland
Belgium
Denmark
Norway
Switzerland
Ireland
7
Skype serves more voicethan any European country
Skype
United Kingdom
Italy
Germany
France
Spain
Greece
Sweden
Netherlands
Portugal
Austria
Finland
Belgium
Denmark
Norway
Switzerland
Ireland
The OTT Strategy
8
9
1 REACH as many users as possible
10
2 OFFER compelling free services
11
3 LOCK them in and try to monetize
The OTT Business Model
12
13
OTT Business Model
Advertising
14
OTT Business Model
Connectivity to PSTN
15
OTT Business Model
Value Added Services
16
OTT Business Model
Cashing out upon acquisition
17
BUSINESS MODEL
[…] We have a lot of ideas on how to make money once Tango reaches a critical mass, and are going to explore and experiment with a wide variety of ways to monetize mobile video calling including offering premium services. Stay tuned…
WebRTC
18
19
WebRTC’s Disruption of OTT
No Download No User ID
20
Identity and OTT
21
Identity and WebRTC
22
Friends & Family Consumer to Business
Business to Consumer Within the Business Business Partners
TypesOf
CallsOTT Social Media Telco WebRTC
Telco WebRTC VPN/OTT WebRTC Telco WebRTC
23
OTT vs. Social Media
24
WebRTC is a client side looking for server side infrastructure
And there lies the opportunity
25
Image credits
zitona kamshots
26
Thank You!
Tsahi Levent-LeviDirector of Business Solutions, PBG – PSM
[email protected]://bloggeek.me