webquest- mass media: tea packaging
DESCRIPTION
This is a webquest project designed for high school design student that asks them to do logo and packaging design for a tea company.TRANSCRIPT
Student Page
Title
Introduction
Task
Process
Evaluation
Conclusion
Credits
[Teacher Page]
A WebQuest for Secondary Students Studying Mass Media
Designed by: Brad Cole
Based on a template from The WebQuest Page
Mass Media: Packaging Design
Student Page
Title
Introduction
Task
Process
Evaluation
Conclusion
Credits
[Teacher Page]
You have been “hired” by Basics, a new tea company looking to create a brand identity and awareness of their product. To do this you must research current trends in package design, especially those concerned with the tea market. Once your research is completed you will have the opportunity to develop a logo and packaging design for their newest line of teas. In addition you will be asked to write an artist statement that sells the concept, design, and ultimately the company on your creation. Welcome to the world of professional design…remember a strong concept creates a strong product.
Introduction
Student Page
Introduction
Task
Process
Evaluation
Conclusion
Credits
[Teacher Page]
Your task(s) as lead designer for this project are as follows:
Research current trends in design (especially tea and packaging)Maintain a sketchbook that contains current trends, concept development, target market for each design, and general thought processCreate a logo for the companyDesign the identity for one type of teaCreate one unique form of packaging that supports your conceptDevelop a sales pitch that includes your concept, target market, and general artist statement
The final project should include - black and white company logo- color company logo- design for one product (type of tea)- sample packaging with product design placed on it
Title
The Task
Student Page
Title
Introduction
Task
Process
Evaluation
Conclusion
Credits
[Teacher Page]
The Webquest will begin with students pairing up with a design partner, remember to pair up with someone that you work well with since this is a group project. After pairing up it is time to begin the procedures and sights are listed below. So have fun and remember you are professional designers and your work will be judged as such, concept and execution are critical.
Logo and packaging design for Basics Tea:1. Research current trends in design, particularly packaging and tea design. Visit the following sights and any additional sights to gain a foundation for the market
- Market trends- Marketing Strategies
2. The market trends and any additional research should be kept and documented in you sketchbook. Your sketchbook is going to consist of several items and this research will be integral in the development of your design.3. Once you have completed your research on market trends it is time to research different designs. Looking at others’ work is a great way to begin developing ideas, it should be used as motivation though and not to be mimicked.
- Lazy Day Tea- Shanghai Tea Company- Strictly Organic Tea Co.- Domovoi Russian Tea- Sorapot- Enlightenment Tea- Hao Hu Shi Tea (Pg. 19)
4. After viewing the market and design samples it is time to start working.5. The objectives of the project are as follows:
- Black and white company logo- color company logo- design for one product (type of tea)- sample packaging with product design placed on it
6. The final component of the project is a written piece. This should include:- Artist Statement- Concept clarification- Research support for the concept- Sales Pitch
The Process
Student Page
Title
Introduction
Task
Process
Evaluation
Conclusion
Credits
[Teacher Page]Packaging and logo design for "Basics Tea"
Teacher Name: Cole
Student Name: ________________________________________
CATEGORY 4 3 2 1 Score
Design/Composition
Student applies design principles (such as unity, contrast, balance, movement, direction, emphasis, and center of interest) with great skill.
Student applies design principles (such as unity, contrast, balance, movement, direction, emphasis, and center of interest) with fair skill.
Student tries to apply design principles (such as unity, contrast, balance, movement, direction, emphasis, and center of interest) but the overall result is not pleasing.
The student does not appear to be able to apply most design principles to his/her own work.
Color Choices Choice and application of color shows an advanced knowledge of color relationships. Color choice enhances the idea being expressed.
Choice and application of color shows knowledge of color relationships. Colors are appropriate for the idea being expressed.
Choice and application of color shows knowledge of color relationships. Colors are, however, NOT appropriate for the idea being expressed.
Student needs to work on learning color relationships and using that knowledge in his/her work.
Student Page
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[Teacher Page]
Planning and Explanation
Student can describe in detail at any point during the design process how s/he envisions the final product and how they intend to reach their goal. Very focused and goal-oriented.
Student can somewhat describe how s/he envisions the final product and can describe some of the steps s/he will use to reach the goal. Focused with some planning.
Student can describe how s/he envisions the final product but finds it difficult to describe how s/he will reach that goal. Has set a goal, but let's things evolve in somewhat random manner.
Student has thought very little about the project. Is present but is not invested in the product.
Sources of Inspiration
The student used 5 or more sources of inspiration and cited them correctly.
The student used 4 or more sources of inspiration and cited them correctly.
The student used 3 or more sources of inspiration and cited them correctly.
The student used less than 3 sources of inspiration AND/OR and did not cite them correctly.
Creativity of packaging design
Student has taken the technique being studied and applied it in a way that is totally his/her own. The student's personality/voice comes through. The packagin design is unique and solves the problem in a new way.
Student has taken the technique being studied and has used source material as a starting place. The student's personality comes through in parts of the design.
Student has copied some design elements from the source material. There is little evidence of creativity, but the student has done the assignment.
Student has not made much attempt to meet the requirements of the assignment.
Student Page
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[Teacher Page]
Having completed the Webquest you should have a more thorough understanding of the design process, from research, to brainstorming, and ultimately a final product. The problems and steps that you addressed in this project are similar to those a working designer would encounter. To further your knowledge of package design you might look at the following:
- Package Design Magazine- Jab Eye Graphic Design- Jenn David Design
Conclusion
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[Teacher Page] Credits & ReferencesImages:Tetley Tea, Tom Burnshttp://www.tomburnsportfolio.com/graphicd.html
The WebQuest Page The WebQuest Slideshare Group
[Student Page]
Title
Introduction
Learners
Standards
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Credits
Teacher Page
Based on a template from The WebQuest Page
Evaluation
Teacher Script
Conclusion
A WebQuest for Secondary Students Studying Mass Media
Designed by: Brad Cole
Mass Media: Packaging Design
[Student Page]
Title
Introduction
Learners
Standards
Process
Resources
Credits
Teacher Page
The lesson was developed as a part of my Technology Integration class at Colorado State University. We were asked to develop Webquest projects for our concentration areas, and coming from a design background I thought this would be a good way to introduce high school students to graphic design. This is a way to promote the arts in the secondary classroom and a way to show students a career path in art.
You have been “hiring” students to create packaging and logo designs for Basics, a new tea company looking to create a brand identity and awareness of their product. To do this students must research current trends in package design, especially those concerned with the tea market. In addition students will have the opportunity to develop a logo and packaging design for “Basics” newest line of teas. In addition to the packaging and logo designs students will be asked to write an artist statement that sells the concept, design, and ultimately the company on their creation. This is a well to introduce students to the design world. .
Evaluation
Teacher Script
Conclusion
Introduction (Teacher)
[Student Page]
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Introduction
Learners
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Teacher Page
This lesson is designed with the secondary design students in mind. This is a great way to introduce students to graphic design, mass media, and visual communication. The target for this lesson is upper division art students, but it can definitely integrate into other areas of study. One of the components to the assignment is to do some technical writing, and create a sales pitch for a client. This is an area that could definitely overlap with the English department.
The students are going to need a solid foundation in design. There is a strong emphasis on design and the elements of design in this project. One of the requirements is to develop a black and white logo. For this to be successful students are going to need a strong foundation with the elements of design and their application to graphic design.
Evaluation
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Learners (Teacher)
[Student Page]
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Learners
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What will students learn as a result of this lesson? Art Standards Addressed
•Standard 1: Communication- Students recognize and use the visual arts as a means of communication.
- Investigate and sequence multiple visual solutions to a given problem making revisions and articulating the rationale for the best solution.- Use brainstorming as a means to generate ideas for works of art.- Describe the role of mass media in influencing preferences, perception, and
communication- Will maintain a sketchbook journal of ideas and writings to be used as a resource and planning tool.
•Standard 2: Perception- Students know, understand and apply elements of visual arts and principals.
- Recognize and apply the principles of design.- Recognize and apply the elements of art.
•Standard 3: Application/Creation- Students know and apply visual arts materials, techniques, and processes.
- Refine skills to create an original artwork using a variety of techniques, tools and media.
•Standard 5: Aesthetics /Art Criticism- Students describe, analyze, interpret, and evaluate works of art.
-Apply the four steps of art criticism 1)describe, 2) analyze the work in terms of elements and design principles, 3) interpret the work in terms of ideas and emotions, 4) judge the work as to it’s success both technically and in either communicating an idea, an emotion, or fulfilling a practical purpose.
Non-traditional Areas Addressed:- Critical thinking- Creative production- Creative problem-solving- Teamwork- Compromise- Working with deadlines
Evaluation
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Curriculum Standards (Teacher)
[Student Page]
Title
Introduction
Learners
Standards
Process
Resources
Credits
Teacher PageThe Webquest will begin with students pairing up with a design partner, remember to pair up with someone that
you work well with since this is a group project. After pairing up it is time to begin the procedures and sights are listed below. So have fun and remember you are professional designers and your work will be judged as such, concept and execution are critical.
Logo and packaging design for Basics Tea: Research current trends in design, particularly packaging and tea design. Visit the following sights and any
additional sights to gain a foundation for the market - Market trends- Marketing Strategies
2. The market trends and any additional research should be kept and documented in you sketchbook. Your sketchbook is going to consist of several items and this research will be integral in the development of your design.
3. Once you have completed your research on market trends it is time to research different designs. Looking at others’ work is a great way to begin developing ideas, it should be used as motivation though and not to be mimicked.- Lazy Day Tea- Shanghai Tea Company- Strictly Organic Tea Co.- Domovoi Russian Tea- Sorapot- Enlightenment Tea- Hao Hu Shi Tea (Pg. 19)
4. After viewing the market and design samples it is time to start working.5. The objectives of the project are as follows:
- Black and white company logo- color company logo- design for one product (type of tea)- sample packaging with product design placed on it
6. The final component of the project is a written piece. This should include:- Artist Statement- Concept clarification- Research support for the concept- Sales Pitch
Evaluation
Teacher Script
Conclusion
The Process (Teacher)
[Student Page]
Title
Introduction
Learners
Standards
Process
Resources
Credits
Teacher PageThe lesson is going to span several days. The webquest is going to be self-guided and
probably take no more than one class period. After that production will begin. Production will span several class periods and remain somewhat flexible, as most art projects do. The anticipated completion is going to be three weeks. This includes the webquest, research, brainstorming/sketchbooks, and production of logos and packaging. After the production component is completed the students will be asked to incorporate that reflective, writing component. The students will be working in pairs. Each student should have a sketchbook to submit as well as the writing component. The only part of the project where one assignment can be turned in is the actual production piece (logos and packaging). The student will be allowed to choose their own groups and will be working in pairs.
The webquest is pretty self explanatory and there shouldn’t be too many questions. The only potential hang up that I may occur, is that student need to take their designs and actually apply them to their packaging. That is one of the biggest objectives is to create a design that can work on a three dimensional piece. This isn’t clearly stated in the webquest but it is the expectation.
The lesson shouldn’t really require any specific skills and the webquest is pretty clear. The only real requirement for the teacher is to have a strong design background. The teacher also needs to be able to push their students to write. The writing is a big component of the project and is one of the most important pieces to selling a design. The teacher needs to understand this and be able to push the students to write and take it serious.
VariationsThis assignment could really be adapted to any form of design. This would be a great way to
introduce web design, logo design, or any type of commercial art.
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The Process (Cont.)
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Baer Design Grouphttp://www.baerdesign.com/portfolio/lazydays_Branding_Logo_Creation_Letterhead.html
Lemonadehttp://www.lemonade.com.au/spotlight/shanghai-tea-company/packaging-/-brand-design.aspx
Mulch Designhttp://www.mulchdesign.com/index.php?option=com_clients&task=viewclient&id=52&projectid=52&catid=16&Itemid=11948
R.Birdhttp://www.rbird.com/movabletype/patterns/archives/package-design-for-tea.php
Eye Shot Designhttp://en.eyeshotdesign.com/cgi-bin/md/M10008/s4.pl
Tea and Coffee Trade Onlinehttp://www.teaandcoffee.net/0500/tea.htm
Joey Rothhttp://www.joeyroth.com/sorapots-final-design
Creative Instincthttp://creativeinstinct.com/tea.html
Tom Burns
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Resources (Teacher)
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Teacher Page
The students will be evaluated on three components.
Product: (use rubric in student area)- Did students create a black and white logo- Did students create a color loge- Did students create packaging and apply their design
Sketchbooks: (completion)- preliminary designs- research- thought process
Writing: (completion)- Artist statement - Sales pitch- Clarification and support of their concept
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Evaluation (Teacher)
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The lesson shouldn’t require much facilitation. For the most part the pages are solely visual with very little reading. The only prompting that will be necessary is to have students take notes in their sketchbooks on current trends and to develop sketches and writing from each site that may aide in creating their design.
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Teacher Script (Teacher)
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Packaging design is folding functionality out of a flat pattern
This lesson is meant to introduce students to the world of design. For high school student the impending question of, “what are you going to do with your life,” is always looming. This is one way to introduce artistically gifted student to a form of art that they may turn into a career. For those that aren’t looking to pursue art this is a way to continue the development of their art skills and vocabulary. This is also a way to introduce students to the idea of using art as a form of visual communication.
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Conclusion (Teacher)
[Student Page]
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Introduction
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Teacher Page
Images:Tetley Tea, Tom Burnshttp://www.tomburnsportfolio.com/graphicd.html
The WebQuest Page The WebQuest Slideshare Group
Evaluation
Teacher Script
Conclusion
Credits & References (Teacher)