Webpage Analysis: Two Door Cinema Club

BY LAURA SIMMONS

What will we gain from analysing a webpage?

Two Door Cinema Club are an indie music artist like our chosen artist Lauren Aquilina.

By looking at their website I believe this will really help me gain some inspiration into what my group can create for our own artists website that will fit into the genre conventions of the indie genre.

Colours

When I began analysing the website’s homepage the first thing I noticed was a very simple yet colourful website display that creates a continuous style throughout the website.

The colour scheme used throughout this website is attractive for both a male and female audience due to the use of unisex colours which are bright yet gender neutral meaning more of an audience is targeted.

Typeface

They have used a different typeface for the bands name on the website to create product identity for the band and create a logo.

They have used a sans serif typeface which created a casual look to the webpage.

Links

The website includes links to the Twitter, Facebook and Youtube pages for the artist available straight from the website. This is convenient for fans and acts as a hub for all these different social media websites. It also provides links for those who want to find more information out about the band.

There is also a links page on the top toolbar which gives you more links to fansites, tumblr and record labels.

Widgets

The website automatically plays the artists music video once the page has loaded. Personally I think this can be annoying as is worth asking our target audience if they like the feature before we include it on our webpage.

There is also a link to buy the artists latest album. Having built in widgets that link to different websites is an accessible easy way for the target audience to find all the information they could want quickly and simply.

Widgets

There is also a live feed of tweets from the band on the right of the screen. This allows even easier access to extra information about the band for fans.

There is also a QR code so that fans with a android phone or blackberry can take a photo on their phone with a QR scanner application and it links directly to an application for portable band information.

Information Available

There is information on the latest most up to date new on what the band are doing, when there next gigs are, what shows there have just been etc. This allows fans to keep up to date with the band’s activity and find out when the band will be where they live for a concert.

There is also information about upcoming releases in the form or singles and albums. This is important as it tells fans when they can buy the music which is ultimately going to determine an artists success.

Images

There are very few images used on the webpage. The only images featured is the album artwork and the video at the back. However there is a link to a photos page on the top toolbar which has further images. Each image is supported with a twitter and facebook link to it so it can be shared via social networking sites. The images used portray the typical style of photography which the target audience of the indie genre use.