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Webography for cars

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Brand Image and Brand Usage Author(s): M. Bird, C. Channon and A. S. C. EhrenbergSource: Journal of Marketing Research, Vol. 7, No. 3 (Aug., 1970), pp. 307-314Published by: American Marketing AssociationStable URL: http://www.jstor.org/stable/3150287 .

Accessed: 23/06/2013 04:36

The Effect of Experience with a Brand Imitator on the Original Brand Author(s): Judith Lynne Zaichkowsky and Richard Neil SimpsonSource: Marketing Letters, Vol. 7, No. 1 (Jan., 1996), pp. 31-39Published by: SpringerStable URL: http://www.jstor.org/stable/40216391 . Accessed: 19/06/2013 16:14

Brand Synthesis: The Multidimensionality of Brand Knowledge Author(s): Kevin Lane KellerSource: Journal of Consumer Research, Vol. 29, No. 4 (March 2003), pp. 595-600Published by: The University of Chicago PressStable URL: http://www.jstor.org/stable/10.1086/346254 . Accessed: 19/06/2013 14:00

Brand Value in Social Interaction Author(s): Dmitri Kuksov

Source: Management Science, Vol. 53, No. 10 (Oct., 2007), pp. 1634-1644Published by: INFORMSStable URL: http://www.jstor.org/stable/20122319 . Accessed: 19/06/2013 16:25

Creating Brand Names with Meaning: The Use of Sound Symbolism Author(s): Richard R. KlinkSource: Marketing Letters, Vol. 11, No. 1 (Feb., 2000), pp. 5-20Published by: SpringerStable URL: http://www.jstor.org/stable/40216555 .

Accessed: 19/06/2013 16:38






The Relationship between Customer Loyalty and Purchase Incidence Author(s): Philip Stern and Kathy HammondSource: Marketing Letters, Vol. 15, No. 1 (Feb., 2004), pp. 5-19Published by: SpringerStable URL: http://www.jstor.org/stable/40216511 . Accessed: 19/06/2013 13:27

The Effects of Brand Name Suggestiveness on Advertising Recall Author(s): Kevin Lane Keller, Susan E. Heckler and Michael J. HoustonSource: Journal of Marketing, Vol. 62, No. 1 (Jan., 1998), pp. 48-57Published by: American Marketing AssociationStable URL: http://www.jstor.org/stable/1251802 . Accessed: 19/06/2013 16:35

“My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self -Construalon Brand Evaluations Author(s): Vanitha Swaminathan, Karen L. Page, and Zeynep Gürhan-CanliSource: Journal of Consumer Research, Vol. 34, No. 2 (August 2007), pp. 248-259Published by: The University of Chicago PressStable URL: http://www.jstor.org/stable/10.1086/518539 . Accessed: 19/06/2013 16:47

Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing Author(s): Keith S. Coulter and Robin A. CoulterSource: Journal of Consumer Research, Vol. 37, No. 2 (August 2010), pp. 315-328Published by: The University of Chicago PressStable URL: http://www.jstor.org/stable/10.1086/651241 . Accessed: 19/06/2013 14:22

Consumers and Their Brands: Developing Relationship Theory in Consumer Research Author(s): Susan FournierSource: Journal of Consumer Research, Vol. 24, No. 4 (March 1998), pp. 343-353

Published by: The University of Chicago PressStable URL: http://www.jstor.org/stable/10.1086/209515 . Accessed: 19/06/2013 14:10

Variety Seeking through Brand Switching Author(s): Moshe GivonSource: Marketing Science, Vol. 3, No. 1 (Winter, 1984), pp. 1-22Published by: INFORMSStable URL: http://www.jstor.org/stable/183970 . Accessed: 19/06/2013 16:40



Comments on Ehrenberg's Appraisal of Brand-Switching Models Author(s): William F. Massy and Donald G. MorrisonReviewed work(s):Source: Journal of Marketing Research, Vol. 5, No. 2 (May, 1968), pp. 225-228Published by: American Marketing AssociationStable URL: http://www.jstor.org/stable/3150038 . Accessed: 19/02/2013 11:54

The Automobile Buyer after the Purchase Author(s): Gerald D. BellReviewed work(s):Source: Journal of Marketing, Vol. 31, No. 3 (Jul., 1967), pp. 12-16Published by: American Marketing AssociationStable URL: http://www.jstor.org/stable/1249023 . Accessed: 19/02/2013 12:15

Author(s): Lisa Watson, Anne M. Lavack, Christina Rudin-Brown, Peter Burns and James H.MintzSource: Canadian Public Policy / Analyse de Politiques, Vol. 36, Special Supplement on The Automobile and Its Industry in Canada (April/avril 2010), pp. S49-S67Published by: University of Toronto Press on behalf of Canadian Public PolicyStable URL: http://www.jstor.org/stable/27806334 . Accessed: 07/04/2013 13:49

Brand Community Author(s): Albert M. Muniz, Jr. and Thomas C. O’Guinn Source: Journal of Consumer Research, Vol. 27, No. 4 (March 2001), pp. 412-432Published by: The University of Chicago PressStable URL: http://www.jstor.org/stable/10.1086/319618 . Accessed: 14/06/2013 13:51

Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence andInterpretations

Author(s): Raphaëlle Lambert-Pandraud, Gilles Laurent and Eric LapersonneReviewed work(s):Source: Journal of Marketing, Vol. 69, No. 2 (Apr., 2005), pp. 97-113Published by: American Marketing AssociationStable URL: http://www.jstor.org/stable/30162047 . Accessed: 19/02/2013 12:04



Brand Loyalty and Marketing Strategy: An Application to Home Appliances Author(s): Barry L. BayusReviewed work(s):Source: Marketing Science, Vol. 11, No. 1 (Winter, 1992), pp. 21-38Published by: INFORMSStable URL: http://www.jstor.org/stable/183863 . Accessed: 19/02/2013 09:21

A Brand Loyalty Concept: Comments on a Comment Author(s): Jacob JacobyReviewed work(s):Source: Journal of Marketing Research, Vol. 12, No. 4 (Nov., 1975), pp. 484-487Published by: American Marketing AssociationStable URL: http://www.jstor.org/stable/3151103 . Accessed: 19/02/2013 11:49

Brands, Brand Management, and the Brand Manager System: A Critical-HistoricalEvaluation Author(s): George S. Low and Ronald A. FullertonReviewed work(s):Source: Journal of Marketing Research, Vol. 31, No. 2, Special Issue on Brand Management(May, 1994), pp. 173-190Published by: American Marketing AssociationStable URL: http://www.jstor.org/stable/3152192 . Accessed: 01/02/2013 11:27

Brand Popularity, Country Image and Market Share: An Empirical Study Author(s): Chung Koo Kim and Jay Young ChungReviewed work(s):Source: Journal of International Business Studies, Vol. 28, No. 2 (2nd Qtr., 1997), pp. 361-386Published by: Palgrave Macmillan JournalsStable URL: http://www.jstor.org/stable/155259 . Accessed: 19/02/2013 10:41

Car-Lot Markets and How They Are Supplied Author(s): Frank AndrewsReviewed work(s):Source: Annals of the American Academy of Political and Social Science, Vol. 50, ReducingtheCost of Food Distribution (Nov., 1913), pp. 1-9Published by: Sage Publications, Inc. in association with the American Academy of Political andSocialScienceStable URL: http://www.jstor.org/stable/1012665 .

Accessed: 03/02/2013 08:38



Consideration, Choice, and Classifying Loyalty Author(s): Andres Terech, Randolph E. Bucklin and Donald G. MorrisonReviewed work(s):Source: Marketing Letters, Vol. 20, No. 3 (Sep., 2009), pp. 209-225Published by: SpringerStable URL: http://www.jstor.org/stable/27744262 . Accessed: 19/02/2013 09:19

Consumers and Their Brands: Developing Relationship Theory in Consumer Research Author(s): Susan FournierReviewed work(s):Source: Journal of Consumer Research, Vol. 24, No. 4 (March 1998), pp. 343-353Published by: The University of Chicago PressStable URL: http://www.jstor.org/stable/10.1086/209515 . Accessed: 19/02/2013 12:12

The Signature Effect: Signing Influences Consumption-Related Behavior by PrimingSelfIdentity Author(s):Keri L. Kettle and Gerald HäublReviewed work(s):Source: Journal of Consumer Research, Vol. 38, No. 3 (October 2011), pp. 474-489Published by: The University of Chicago PressStable URL: http://www.jstor.org/stable/10.1086/659753

Accessed: 03/02/2013 08:25

Does a Change in Customer Loyalty Occur When a New Car Agency Is Sold? Author(s): Richard D. Nordstrom and John E. SwanReviewed work(s):Source: Journal of Marketing Research, Vol. 13, No. 2 (May, 1976), pp. 173-177Published by: American Marketing AssociationStable URL: http://www.jstor.org/stable/3150854 . Accessed: 19/02/2013 10:21

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