The Do’s and Don’t of Organic Lead GenerationStrategies for staying one step ahead of the competition

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Contact us for a free site analysis. Details at end of

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Housekeeping Items

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1Drive the Right TrafficDiscover industry trends and choose the right keywords that will have the

greatest business impact

2 Simplify Your Sign Up ProcessOptimize your funnel so conversion elements are easy to identify

3 Test, Analyze, and ReiterateA/B testing basics, monthly review process, and forecasting

Webinar Agenda

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1Drive the Right TrafficDiscover industry trends and choose the right keywords that will have the

greatest business impact

2 Simplify Your Sign Up ProcessOptimize your funnel so conversion elements are easy to identify

3 Test, Analyze, and ReiterateA/B testing basics, monthly review process, and forecasting

Webinar Agenda

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Google Insights, www.google.com/insights/search

Do: Compare Long-Term Industry Trends

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Google Keyword Tool, https://adwords.google.com/select/KeywordToolExternal; drill down to “phrase” and “exact” matches

Do: Target a Mix of Broad and Specific Keywords

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If you do this, progress will be slow, especially if you’re just starting your SEO campaign

Don’t: Target Only Head Match Terms

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Develop a “mapping” document to guide your optimization and create themes across your site

Do: Drive Traffic to the Correct Pages

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This confuses search spiders, thus hurting optimization results

Don’t: Optimize Same Keyword Across All Pages

Cloud computing

Cloud computing

Cloud computing

Cloud computing

Data Center

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1Drive the Right TrafficDiscover industry trends and choose the right keywords that will have the

greatest business impact

2 Simplify Your Sign Up ProcessOptimize your funnel so conversion elements are easy to identify

3 Test, Analyze, and ReiterateA/B testing basics, monthly review process, and forecasting

Webinar Agenda

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Is Your Call to Action Obvious?Clearly announce what you want users to do

Are there many competing objectives?

Is Your Value Proposition Clearly Stated?What differentiates you from your competitors?

What inspires visitors to take the next step?

Has your Primary Objective established Visual Priority?Is the size of elements relative to importance?

Have you considered visitor’s logical eye path?

Have you optimized your lead forms?Is all information absolutely necessary?

Do: Improve Your User ExperienceUser interface and user experience questions to consider

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Do: Clearly State Your Call to ActionMake it easy for users to understand what you want them to do

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Don’t: Scare Users Away with a Confusing Interface

Easy to get lost amongst multiple colors, links, ads

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Do: Simplify Your FormsShorter forms are best; really consider which information is critical

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Do: Simplify Your FormsShorter forms are best; really consider which information is critical

Form is

minimal

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Do: Simplify Your FormsShorter forms are best; really consider which information is critical

Automatic cursor

placement

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Do: Simplify Your FormsShorter forms are best; really consider which information is critical

Trust signals

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Do: Simplify Your FormsShorter forms are best; really consider which information is critical

Reassurance

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Do: Simplify Your FormsShorter forms are best; really consider which information is critical

Clear wording on

submission button

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Do: Simplify Your FormsInterstitial, or “pop up,” form example

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1Drive the Right TrafficDiscover industry trends and choose the right keywords that will have the

greatest business impact

2 Simplify Your Sign Up ProcessOptimize your funnel so conversion elements are easy to identify

3 Test, Analyze, and ReiterateA/B testing basics, monthly review process, and forecasting

Webinar Agenda

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• What Conversion Optimization Does:

• Determines what will convert at the highest rate

• Predicts with 95% confidence that winner will increase conversion rate

Do: Always Be TestingUsability testing removes guess work and replaces with actual visitor conversion data

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Analyzing goal paths and completion rates

Do: Track and Interpret Data

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Conversion Funnel Visualization

Do: Track and Interpret Data

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On-Page Changes

Link Building

Tracking Spider Crawls

Monitoring Visitor Analytic Data

Measuring Improvement in

Rankings and Site Engagement

Have a monthly sustainment and iteration plan

Don’t: Forget to Iterate and Improve Your Campaign

Thank You!

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Thank you for your attendance today!

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- Digital Planning Session: learn how your business can drive revenue

growth through the web

-Competitive Report: find out where you rank against your top

competitors and what tactics they’re employing

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visitors are using to discover your website

- Search Engine Friendliness Report: crawlability analysis of your site

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