webinars for profit - amazon s3for+profit.pdf · hosts and ask questions of the host through a...

WEBINARS FOR PROFIT

HTTP:WEBINARFUNNELPROFITS.COM MATUKKA MARKETING 2016

Contents

Introduction: ................................................................... 3

Putting Your Presentation Together................................ 5

The Back-End Offer They Can’t Refuse ............................ 8

Pick One Target Audience per Webinar ........................ 10

Automate Your Webinar Sessions ................................. 12

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Introduction:

You’ve probably been on a webinar, web conference, online training, whatsoever the word is they utilize to identify it. Webinars are a big hit in the IM world today, however they’ve in reality been used in all sorts of niches bringing in big money for years.

Most times the webinar itself really can be nothing more than education (no selling) and then other times they can be a combination of education and something to sell. This video is about how you are able to literally make big money utilizing Webinars.

One of the things you have to do is: Simply make sure to put everybody on a level playing field. Let’s discuss what a basic webinar is. Many webinars, where it’s live, not recorded ones, can be run with several different platforms. Some can host up to 1000 individuals on a webinar.

A lot of other companies exist offering like services, however there are a couple that seem to be among the popular ones like GoToWebinar.

Attendees are commonly invited through an e-mail invitation sent by the host or promoters of the webinar. You sign on, and will receive reminders along with a link to link up with the webinar during the scheduled time.

Many webinars are Voice over IP, meaning you'll hear the host(s) speaking through your PC speakers, and you won’t have the ability to talk. You will be able to communicate to the

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hosts and ask questions of the host through a ‘question’ panel inside the gotowebinar application. Now GotoWebinar does let you speak into your microphone however many webinars aren’t arranged that way as there are too many individuals to have everybody talking.

The host will share their screen which will probably be a slide presentation, or some of the times doing live demos from their screen, however it’s unlikely any video (of the hosts) is called for, simply screen sharing. People get the opportunity to ask questions throughout if the hosts are going to be receiving questions, or more frequently, they’ll leave a Q&A session near the end to answer any enquiries.

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Putting Your Presentation Together

Among the most crucial factors in your webinar's success is the work you put into designing your slides.

This is crucial in any presentation, but particularly so with webinars. In an in-person presentation, you're

the main visual for your target market, and your slides are simply visual aids. However when it comes to

a webinar, your slides aren't visual aids; they're the visuals. So put more work into them than you would

with an in-person demonstration.

Naturally, your slides are simply one part of what makes your webinar engaging. However it's a really

crucial factor, as your slides play such a prominent role in a webinar.

This falls into 2 areas:

Chronological sequence: Plan the flow of your presentation in a logical way

Design: Make the slides look attractive, while optimizing them

All great webinars have an intro, a body, and a conclusion, so your slides will naturally follow this

sequence. However knowing that alone isn't adequate - what you accomplish in each of these sections

matters.

a. How to design your back-end offer

b. How to get targeted audience to your webinar

c. How to automate your webinar sessions!

The intro of your webinar could only take a couple of minutes, however it sets the scene - and your

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audience's expectations - for the rest of the webinar.

Begin with a title slide, with your webinar title, your name and your pic (and other presenters' names

and pics).

Optionally, you could include additional info, like sponsor names and logos, your contact info, or

logistics info about joining the webinar.

A few participants will be new to webinars, so explain to them how it all works- for instance, how to ask

questions, whether a recording is there, whether you'll keep questions anonymous, etc.. Even if you're

presenting to an audience acquainted webinars, it's worth including this.

Introduce yourself (and other presenters) to produce a more personal connection with participants. Include an overview so participants know how your content is arranged.

Now comes the main content of your webinar, which takes most of the time.

Naturally, the slides you produce here will depend upon your material.

But, it's likewise crucial to structure the slides in a logical sequence.

This classic structure frequently is used in business presentations:

How were things arranged in the past?

What is the present situation?

What are you advising for the future?

This structure is particularly useful when your webinar is about change, or if the fundamental

environment is different.

A few topics lend themselves to a geographical approach. For example, if you're identifying something

that affects individuals differently in different parts of the world, you present a brief introduction, then

talk them through the effects on different locations, then summarize in your conclusion.

For a few topics, it's useful to explain the issue and then describe the answer. In between these,

likewise describe the cause and effect. So it looks like this:

Issue: What issue is your audience facing?

Cause: What is the fundamental cause of that issue?

Effect: How much is this costing them?

Answer: What are you suggesting to repair the issue?

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Lastly, the most basic structure is to merely list all your points, but only use it if you're sure there's no

better option available.

Don't wait till the end of your webinar for audience interaction. Design particular points for interaction,

and show slides at those points to cue your audience.

If you plan to stop for questions, slip in a Q&A slide in your presentation at this point.

You may, naturally, stop for questions at other times, depending upon your audience needs and the flow

of the webinar. But, it's useful to schedule a few particular times for questions as part of your

preparation.

If you stop for an audience poll, put in a slide with the poll question on it. You show this slide first,

concisely describe the poll, and then launch the poll in the webinar software.

For a lot of individuals, the beginning and end of a presentation may be the most memorable sections.

So plan your final slides cautiously, to reinforce your primary message and encourage your participants

to take action.

In the same way you began the webinar's primary content with an overview slide, finish the main

message with a summary slide. This might be as easy as repeating the overview slide.

If your webinar ends with a particular action plan, show a slide summing up that plan, so you may talk

through it bit by bit.

Although this could be a very simple slide, it's really crucial. Make sure it's clear and simple to follow.

Add a last slide that clearly explains what happens next. Even if you've mentioned this before in the

webinar, include it on this slide as a reminder.

This slide likewise clearly indicates to the audience that the webinar has finished.

Next we will look at how to design your back-end offer.

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The Back-End Offer They Can’t Refuse

Any way you look at it, webinars are a useful sales tool. Merely offering a webinar may boost sales and

heighten brand recognition, and there are dozens of ways you may use them to convert casual interest

into real paying customers.

Make your backend offer an offer they can't refuse and then lead up to it in your webinar.

Provide a free basic webinar to a longer, paid series. Having a complex training module can’t be done in

just one webinar, and also, if you disclosed all your trade secrets for free your business would never

profit. Hosting a free session leading to a paid series is a valuable way to collect more paid subscribers,

by supplying simply enough information to tempt people.

Provide a product discount as a bonus. Host a webinar, display your expertise and at the end, lead into

subtle sales talk for a product and provide an exclusive discount to people who attended. Nothing is a

bigger sales incentive than a one-time chance to get a good deal on a useful product.

Follow up once you’ve had an great presentation, keep the interest of your attendees with regular

contact. Request feedback the following day, follow through with a sales pitch for one of your products

or paid webinars and continue to supply value by inviting the same group to later sessions.

Identify an issue and an answer. Throughout your presentation, you ought to be hitting on hot buttons

that describe common issues or frustrations. Seize their attention by making them feel like you’re

talking right at them, describing what they thought were big challenges. Once they get it, offer a

solution: your products or services!

Construct value. This is an area in which a lot of webinar facilitators fail. You have to show your expertise.

Demonstrate your excitement about sharing a tool with them that will resolve their biggest issues, and

make its value certain. Discuss the standard retail price of the product or service you’re going to use,

how much time or cash they'll save (or how much more cash they will make), and illustrate their cost

savings for capitalizing on your one-time-only offer.

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Produce urgency. Naturally, if you’re offering a limited-time discount, buyers have an incentive to make

an prompt purchase decision. Add to that momentum by talking results and communicating how much

they’ll benefit by acting sooner instead of later.

Next we will look at how to get targeted audience to your webinar.

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Pick One Target Audience per Webinar

The most crucial thing you can do is think about your target audience. Because your company might

target numerous different audiences, you might need to use more than one webinar. It is always best to

tailor a webinar to one particular audience, instead of target it toward everybody. This will supply better

results. When you meet the needs of a particular group of individuals, you increase the chances of

turning them into buyers.

There are a lot of ways you may locate your target audience:

Send notifications out to those in your opt-in list

Invite your present customers to attend

Speak with business affiliates to gauge interest

Make use of social networking and pro networking sites

Once you have your audience targeted, it's time to consider the marketing for your webinar. It's crucial

to give individuals plenty of notice. But, some experts say 2 to 3 days is sufficient. If you wish to give

more time, begin no more than a week or two beforehand so individuals don’t forget to attend.

After you've determined who you'll target and how far in advance you wish to market your webinar, you

may begin evaluating how to market the webinar. There are many ways you may effectively market to a

wide audience:

Social networking is a growing trend for businesses. More individuals are turning to social networking to

discover what they need. Use social networking to post related news and info, as well as invite your

following to your webinar.

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Join online forums that concern to your business. Monitor the posts and include a link to your webinar

where it's relevant. Be cautious not to spam forums.

Press Releases – Online press releases are a great way to spread the word about your webinar. When

you use online press releases, your information may be listed on major news sites.

If you are able to offer something to your attendees free of charge, you'll increase the chances

individuals will attend. It doesn’t need to be something physical, either. Provide a free e-book or

whitepaper that will benefit your attendees.

Send e-mails to anybody who could be interested in your webinar, particularly those already in your opt-

in list. Include a link to your webinar registration page for simple access.

Individuals love to watch videos on YouTube. Post a teaser for your webinar or something relevant to it.

Include info about your webinar at the end and post it utilizing tags individuals are likely to search for.

If you have the budget, you may utilize more traditional forms of advertising to boost your reach,

including TV ads, radio spots and newspaper ads.

If you focus on finding the right target audience for your webinar, you'll accomplish greater success with

your webinar. Make use of all the tools you have available to you for marketing so your webinar will be

something people want to attend.

Next we will look at how to automate your webinar sessions!

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Automate Your Webinar Sessions

Marketing automation adds a power punch to your webinars. Benchmark data shows that automated

pre- and post-webinar reminders can increase attendance by 32%.

Schedule your webinar using a brief online form and GoToWebinar will create a hosted registration page

and invitation email for you to send, which you are able to brand with your own logo and image. You can

rehearse in advance to make certain everything goes as planned.

First of all log into your GoToWebinar account and set up a test webinar just to see how things work.

Go to My Webinars and choose your test webinar. You will see that you can do a practice session.

If you click on practice you will have to download and install a small file.

Further down the page you can set all of the parameters like automated emails, invitations and

registration settings.

When you click on the Practice button and have installed the required file you will see that you can

control your entire webinar with this tool.

GoToWebinar as well has training videos on their site in case something isn't clear.

Just make sure top practice so you know how to use all the tools and so everything will go smooth.

There you have it. Now start making some money with webinars.

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