webinar: why car-free weekdays can become a game changer for india - case studies from gurgaon &...
TRANSCRIPT
Gurgaon
Together let’s make travel in cities hassle
free with Car Free Days
GurgaonRaahgiri Day
Nov 17th 2013
Delhi ,GurgaonRaahgiri Day
MumbaiEqual Streets
AhmedabadHappy Streets
Lucknow, KanpurRaahgiri Day
ChandigarhRaahgiri Day
JaipurRaahgiri Day
HYDERABAD
Raahgiri DayHappy Streets
BangloreCycle Day
IndoreRaahgiri Day
KolkataRaahgiri Day
by 2015
Raahgiri Day 800 m, 13th July 2014
New Delhi
Equal Streets
3.5 Km, 09th
Nov 2014, Mumbai
Raah giri Day 1.8 Km, 7th Dec 2014, Dwarka,New Delhi
Raahgiri Day 2.2 Km, 21ST Sep
2014 Bhopal
Happy Strets2.2 Km,
16th Nov 2014Ahmedabad
Raahgiri DAY 2.75 Km, 22nd Mar
2015,Rohini , New Delhi
Raahgiri Day1.5 Km, 9th Mar 2014
Navi Mumbai
Raahgiri Day 2 Km, 9th Feb 2014
Ludhiana
Raahgiri Day4.5 Km,
Nov 17th 2013,Gurgaon
Thousands participate every Sundayon Streets
RAAHGIRI DAY 1.2 Km, 1st
Feb 2015
HYDERABAD
Physical Inactivity: The WHO report also estimates that more than 4.3 lac premature deaths happen per year in India because of physical inactivity which is largely due to lifestyle changes.
# 1 Health & Fitness
# 2 Road Safety
Road Safety: More than 1.4 lac people annually die in India due to road accidents and majority of them are pedestrians and cyclists as they are not respected on roads.
# 3 Sustainable Commute
Air Pollution: As per WHO report, more than 6.2 lac premature deaths per year happen in India due to air pollution and this problem in severe in cities and towns.
Are we they practicing in the real life?
# 4 Social Inclusion
Various initiatives in Hyderabad to promote sustainable transport…
A program that brings together all existing initiatives and adds
other alternative commute options to promote sustainable
transport in Hyderabad.
And we worked on SOLUTIONs…
HYSEA/SCSC meeting with Transport Officials on alternate commute options
Society for Cyberabad Security Counsel –Traffic forum on Outreach activitiesRTC officials brain storming
Existing Mode Share in Hitech City:
What would happen if others also start comingon private vehicles?
Common Image of Road Congestion: →# Cars in image = 37 => People in cars = ~56They could all fit in ONE bus!
I am fed-up with this traffic ….don't
know when this problem gets
resolved
I am really getting
frustrated …What this
Govt doing I don’t
understand …
Why cant these people change?
In the real life… On the Road
ALTERNATE COMMUTE /BUS
ALTERNATE COMMUTE /CAR POOL
ALTERNATE COMMUTE /MMTS-CYCLE-WALK
NOTE: We develop reference guidelines for employees/organizations on alternate commute options . The documents to have the bus routes, car pool apps , MMTS timings etc etc
PLUS MANY LIKEMINDED ORGANISATIONS
Convenient Inside Congestion Outside
ASCENDAS TECH MAHINDRA
TCS HSBC, NCR, CA, POLARIS, GE, INFOSYS,PROGRESS, COGNIZANT etc
PEOPLE MADE IT POSSIBLE ………..
50,000 slips distributed in a span of 24 hours
INTERACTIVE BANNERS/ HUMAN HOARDINGS
Today is Car Free Thursday … You should not take car out
Source: www.facebook.com/CarFreeThursday
Source: www.facebook.com/CarFreeThursday
Source: www.facebook.com/CarFreeThursday
Visit: www.facebook.com/CarFreeThursday
ONE LAKH ‘LITTLE’ HANDS …..
1,00,000 school children will bedirectly met, spoken and briefedon the Car Free Thursdaycampaign…. And make them toact for their future
100 plus schools directly engagedover 60 days by a team of 15 peoplethrough phone calls, mails, personalvisits and meetings on the objectiveof Car Free and sign up their support…
Two months down the line …..
In this triangle campaign ‘Child toParents to Employee’ , minimum500,000 people in Cyberabadarea would be directly engagedand 20 times bigger outreach inthrough other media channels …
Two months down the line …..
1,00,000 employees who drivetheir personal vehicles wouldhave received direct hearttouching communication on whythey have to go car free…
How this will be done?
Brief to children at the School
Letters writing
Parents sensitization/Pledge
One lakh letters expo
Letters handover to employees
Children – 1 lakh Parents – 2 lakh
Employees – 1 lakh Teachers, staff, Grand parents,
family, peers – 1 lakh
5 LAKH PEOPLE DIRECT ENGAGEMENT
Together let’s make Gurgaon a hassle free city with Car Free Tuesdays
Gurgaon
Some Pollution Facts
What Inhaling air pollution does ?
takes away at least 1-2 years of a typical human
life.
burning eyes and itchy throat
And problems as large as breathing problems and
death.
According to the Lancet journal, air pollution caused
by waiting in traffic increases the chances of death
caused due to heart attack.
Rising levels of air pollution in Beijing has brought a
new disease – Beijing cough
Is a NCR & Delhi Cough lurking in the near
future?
PM2.5 stands for Particulate Matter, i.e., solid particles or liquid droplets in the air smaller than 2.5
micrometres. 100 times thinner than a human hair! These are created by vehicle emissions, forest fires
and smelting and processing metals. The particles are able to penetrate deep into the lungs, and have
been linked with an increase in chronic bronchitis, lung cancer and heart disease.
Air pollution is now the
world’s single largest environmental health risk.
(WHO)
Responsible for global deaths 7 million. (WHO,
2012) (inside and outside the home) at
WHO credits PM2.5 to be the best indicator of the level
of health risks from air pollution.
Delhi - the worst of 1,600 cities studied, with
PM 2.5 particles exceeding safe WHO standards by 15 times (WHO, 2015)
Some More Pollution Facts
Delhi Pollution Levels
Google Images
Pollution in India
Outdoor air pollution is the nation’s fifth-largest killer, after high
blood pressure
In 2010, outdoor air pollution contributed to over 620,000 premature
deaths in India, up from 100,000 in 2000. (Global Burden of Disease
Report 2013)
Google Images
Pollution in India
The doctors have only a single
advice for them - #LeaveDelhi
50 per cent of children in
Delhi suffer from respiratory
problem caused due to poor
ambient air quality
Indian Express
Study published by Lancet says surge in car use in south
and east Asia killed 2.1 million people pre
Improvements in car and fuel technology have been made
since 2000 but these are nullified by the sheer increase in
car numbers.
In Delhi, there are now around 200 cars per 1,000 people
compared with 70-100 per 1,000 population in Hong Kong
and Singapore.
Pollution and Traffic
Pollution and Traffic
The Daily Mail Today, 2012
Gurgaon
Millennium
City
Located to
South of Delhi
Home to half
of Fortune 500
companies
Rapidly
Urbanizing
PM 2.5 - 13
times the
national safe
standard.
(CSE, 2014)
Car Ownership in Gurgaon
Vehicle ownership in the
city is among the highest
in the country- even
higher than Delhi and
Chandigarh that are
known to have highest
per capita income.
Gurgaon has 232 cars
and two-wheelers per
1,000 people,
Chandigarh has 172 cars
and two-wheelers
Delhi has 120 cars and two-wheelers per 1,000.
In Gurgaon 43 per cent of households own two-wheelers, 33 per cent of
household own cars. In Delhi 20 per cent of households own cars
In 2004 personal transport trips were 39 per cent that increased to as much as
60 per cent in 2010. The share of public transport, walk and cycle has
dropped from 58 per cent to 40 per cent
Delhi-Gurgaon Expressway smeared in traffic. Source – Hindustan Times
Is there a way forward?
Solution: Car Free Days
It started in Europe in
the 1990’s as Car Free
Day with the goal of
reducing car
dependency and
ultimately reducing air
pollution
World Car Free Day- September 22
In 2000 it became a global initiative where cities around the world
encouraged their residents to find alternative ways to get around
Currently Bogotá holds the world's largest car-free weekday event covering
the entire city.
In town, without my car! is an EU campaign.
Carfree days are also held in many U.S. cities, such as Portland, Oregon;
and in Japan.
Car-Free Day in Jakarta. Source – Google Images
On 22 September, 2015 Gurgaon will be celebrating the World-CarFree Day
On that day, people leave behind their vehicles and get to work (oranywhere else) by alternate and sustainable modes oftransportation.
Car Free Day Gurgaon
Metro
Bus
Cycle
Auto Rickshaws / Cycle Rickshaws
Walk
Carpool
CORRIDOR 1: CYBER CITY LOOP ROUTECORRIDOR 2: HUDA CITY CENTRE –
SUBHASH CHOWKCORRIDOR 3 : INDUSLAND METRO –
SHANKAR CHOWKCORRIDOR 4 : SIKANDERPUR – BSNL
RAPID METRO
GURGAON
Source: Google Maps
CAR FREE CORRIDORS
DELHI METRO
NOTE: * Is for special arrangements
Sikanderpur
DLF Cyber City
Huda City Centre
NetajiSubhashChowk
Electronic City
BSNLCORRIDORS CAN BE ACCESSED BY USING
CORRIDOR1 Rapid Metro, Feeder Bus*, Auto rickshaw, Cycle rickshaw, Carpooling
CORRIDOR 2 Shuttle Buses* , Cycles*, Auto rickshaw, Cycle Rickshaw, Carpooling
CORRIDOR 3 Feeder Bus*, Shuttle Buses* ,Auto rickshaw, Cycle , carpooling
CORRIDOR 4 Feeder Buses* , Cycles*, Auto rickshaw , Carpooling
CAR FREE TUESDAY- GURGAON
KEY STAKE HOLDERS
CORPORATE SCHOOLS
• NASSCOM
• NAGARRO
• Genpact
• Fidelity
• Dell
• Authbridge
PARTICIPATION BY
CORPORATION OF GURGAON
GURGAON TRAFFIC POLICE
MUNICIPAL
• Scottish High
• Sriram International school
• Gems School
• Rotary Public School
• Shiv Nadar School
• CD International School
• Rapid metro
• Make my Trip
• Shuttl
• Ola
• Meribus
• Yatra
SUPPORTED BY
Powered
By:
Sponsored
By
• Genpact
• Nagarro Software Pvt
Ltd
• Hero Cycles
• Concentrix India E
• valueserve
• Olacabs
• American Express
• DLF
• Shuttl
• Icons
• IndusInd Bank
• Zomato
• Indianews
• meribus.com
• Hindustan Times
Active Commuting - An
initiative led by NASSCOM
Behind #CarFreeDay
Impact on Cities
#carfreedayinitiative
22#carfreeday
initiative
29
1
More Gurgaon roads to go car
free every week
5Gurgaon will
have cycle days
17
KarnalCarFreeDay
22
DELHICarFreeDay
20
NAGARRO has a cycle stand
27
GENPACT has a cycle stand
4
TOI- NDMC to bar vehicles entry in CP,
Delhi
6
Palam ViharPolice team
goes #carfree
8Dadri & Nagar
haveliCarFreeDay
11MangaluruCarFreeDay
CHENNAICarFreeDay
SEPTEMBER 2015
OCTOBER 2015Indian Automobile giant #Maruti too
goes #CARFREE
Corporate Initiatives
CITIES
NOVEMBER 2015
#CarFreeDay Cities in India
Gurgaon
Delhi
Chennai
Dadri & Nagar Haveli
Hyderabad
Present Cities
Future Cities
Noida
Karnal
#CarFreeDayEffect
8% reduction in Two wheeler
7% Reduction in Car
Source: EMBARQ Study, Oct 2015
Impact on ENVIRONMENT
6
25
The pre and post air quality surveys showed a 21%
reduction in PM 2.5 emissions in the DLF Cyber City area
415,000
vehicles reduced from
road
Pollution declined by 16-20%
11,000 vehicles reduced from road
Advertisements
Happy Stories
Your “Car
Needs Rest”Let it feel at Home
Thank
You