webinar user experience fundamentals
TRANSCRIPT
UX Fundamentals
Overview
• UX History• What is User Experience (UX)?• How to Understand Users?• Factors that Influence the UX• Why is UX Important?• Most Used Techniques• Good UX Vs. Bad UX
What does User Experience mean to you?
UX is not UI
The interface is not the solution.
UX History
• Late 19th Century and early 20th Century:Frederick Winslow Taylor investigates the interaction between machines and workers
• Mid 20th century:Henry Dreyfuss wrote Designing for People
• Mid 70’s: Many UI conventions still used today, were created
UX History
• Early 90’s: Dr. Donald Norman created the term “User Experience” and recognized the importance of design
• Late 90’s – Present:Growing area becoming an specific Department on companies
What Is User Experience?
• User experience (UX) is how a person feels when interfacing with a system
• Study and evaluate how users feel about a system, looking at such
things as ease of use, perception of the value of the system, utility, efficiency in performing tasks and so forth.
What Is User Experience?
Focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.
It also takes into account the business goals and objectives of the group managing the project.
UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services.
How to Understand Users?
You are NOT the user.
User Research:• Ethnographic field studies• Usability tests
Factors that Influence UX
Useful: Your content should be original and fulfill a need
Usable: Site must be easy to use
Desirable: Image, identity, brand, and other design elements are used to evoke emotion and appreciation
Factors that Influence UX
Findable: Content needs to be navigable and locatable onsite and offsite
Accessible: Content needs to be accessible to people with disabilities
Credible: Users must trust and believe what you tell them
Why Is UX Important?
It doesn’t matter what your site or app looks like if people don’t know how to interact with it.
And moreover, they need to enjoy that interaction!
Most Used Techniques
1. Inspection Methods2. Information Design 3. Design Testing
Most Used Techniques
Inspection Methods
1. Heuristic Evaluation2. Cognitive Walkthrough3. Contextual Inquiry4. User Interviews
Most Used Techniques
Information Design
1. Storyboarding2. Wireframing3. Scenarios, Personas
Most Used Techniques
Design Testing
1. User Testing2. Card Sorting3. Experts Review4. A/B Testing
Diseño no es solo el cómo se ve y se siente.Diseño es cómo funciona.
- Steve Jobs
