webinar - university of new mexico€¦ · webinar projection technology transforming the customer...
TRANSCRIPT
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CONFIDENTIAL 1All projected images in this presentation are simulated unless otherwise noted
WEBINARProjection Technology Transforming the Customer Experience
Cheryl ArmentEpson Education Account ManagerJune 6th, 2019
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CONFIDENTIAL 2
Agenda:
• The Evolution of Display Technology
• A Tour of ‘What is” Being Done
• Experiences First, Technology Second
• Our Mission Should We Accept It
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CONFIDENTIAL 3
“Any sufficiently advanced technology is indistinguishable from magic” – Arthur C. Clarke
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CONFIDENTIAL 4
11
IMMERSIVE
Immersive technology attempts to emulate a physical world through the means of a digital or simulated world.
Atelier Des LumieresParis, France
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CONFIDENTIAL 5
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TEAM LAB EPSON PRO L Helsinki
ENGAGING
New conceptual frameworkto explore the relationship between humans and the world through digital art. One that is richer and more engaging.
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CONFIDENTIAL 6
11
Storytelling vs. Monologue
A one-sided conversation or a conversation with the audience?
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CONFIDENTIAL 7
11
TEMPLEHOUSE EPSON POWERLITE L615U Miami
CAPTIVATING
A more engaging conversation with the audience.
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CONFIDENTIAL 8
Reinventing experiences without changing anything else.
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CONFIDENTIAL 9
Reinventing experiences without changing anything else.
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CONFIDENTIAL 10
Reinventing experiences without changing anything else.
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CONFIDENTIAL 11
Reinventing experiences without changing anything else.
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CONFIDENTIAL 12
11
TEMPLEHOUSEEPSON PowerLite L615U Miami
CONTEXTUAL
A more engaging & personalized conversation with the audience.
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CONFIDENTIAL 13
A Paradigm Shift in “Reality”“Augmented, Virtual, Mixed”
PROJECTION MAPPINGOR
SPATIAL AUGMENTED REALITY
AUGMENTED &
VIRTUAL REALITY
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CONFIDENTIAL 14
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TRANSFORMATIVE
Reinventing experiences without changing anything else.
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CONFIDENTIAL 15
EXPERIENCES VS. OBJECTS
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CONFIDENTIAL 16
EXPERIENCES VS. OBJECTS
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CONFIDENTIAL 17
LET’S BRING IT HOME
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CONFIDENTIAL 18
Which will be the primary reason that companies invest in digital signage over the next 2 years?
Survey of Digital Signage Solution Providers
Why Invest in Digital Signage
2%6%
8%12%
17%18%
27%30%
44%48%
60%
OtherRestaurant Menu Legislation
Reduced Equipment CostsReduced Perceived Wait Time
Internal CommunicationsDifferentiation from Competitors
Cost Savings / EffectivenessAdvertising Revenue
BrandingIncreased Customer Engagement
Customer Experience
Source: Digital Signage Today: Digital Signage Future Trends Report, 2018Sample includes: SW providers, Integrator/Installers, DS display mfrs, DS content providers, service companies, AV distributors/resellers media player providers, Pro A/V, network installers and digital billboard manufacturers
• Customer Experience is the #1 Driver to Digital signage
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CONFIDENTIAL 19
Laser Projector
LED Video Wall
Flat Panel DisplayGobo
Curved FPD
Single FPD
Tiled FPD
Interactive FPD
DLP-RPC
Narrow Pitch
Wide-Pitch
Micro LED
LightScene
Multi-Projector Blend
Experiential
High Cost
Digital Signage Landscape
Interactive LED
Multi-Projector Mapping
Informational
Cost axis is representative, not necessarily to scale
High Brightness Projector
UST
• Projectors enable experiences unlike any other technologyLow Cost
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CONFIDENTIAL 20
Application Strength by Technology
Informational / Experiential
LED
• Advertising • Branding • Scoreboards• Spatial design • Architecture
Informational
FLAT PANELS
• Wayfinding • Menus• Traveler Info• Employee Info• Self-Serve kiosks• Basic retail display• Advertising
Experiential / Informational
PROJECTORS
• Large Displays Mapping • 3D + Non-planar surfaces• Projection onto Glass• Creative Wayfinding• Visual Merchandising • Projection in small areas• Projection on buildings • Projection on floors
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CONFIDENTIAL 21
APPLICATIONS
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CONFIDENTIAL 22
Information
1
Add A Digital Layer Of Information On Just About Anything
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CONFIDENTIAL 23
Experiential Information
2
Add New Experiences To The Customer Journey
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CONFIDENTIAL 24
Branding & Marketing
3
Bring Posters, Ads, Pictures, Brands, Products To Life On Any Surface
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CONFIDENTIAL 25
Sales, Operational Efficiency
4
Virtual Inventory, Augmented Fashion Tips
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CONFIDENTIAL 26
Service, Individualization
5
Wayfinding, Special Announcements
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CONFIDENTIAL 27
Contextual & Informative
6
Right Information, Right Time
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CONFIDENTIAL 28
7
Creative Way FindingEngage First, Inform Second
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CONFIDENTIAL 29
8
Customer Lobby / Experience CentersClient Engagement
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CONFIDENTIAL 30
LightScene: A Combination of Lighting and Projection
Flexible Installation
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CONFIDENTIAL 31
Content Management Software
• Create playlists
• Add images and videos
• Set overlay effects
• Upload customized effects
• Set playback schedule
• Export to SD card
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CONFIDENTIAL 34
Installation ExamplesSAKS Jewelry Kattering Health OneDome Global
Experience Center Lobby Directory
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CONFIDENTIAL 35
• Analog & digital experiences have begun to merge
• The digital experience not only informs our human experience, is inseparable from it
• Attention span estimated for millennials 12s, to 7s for Gen Z. Engagement is key
• Projection technology is one of the most flexible visual solutions.
• What if…we could unlock nearly any surface with digital content?
Photo by David Grandmougin on Unsplash
The road ahead
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CONFIDENTIAL 36
All projected images in this presentation are simulated unless otherwise noted
WHY PROJECTORS for DIGITAL SIGNAGE
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CONFIDENTIAL 37
Beyond Digital Signage
Onto Digital Experiences www.Epson.com/LightScene
www.Epson.com/DigitalSignage
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CONFIDENTIAL 38
Thank you!