webinar: speeding up the publishing process · html5 print publication facebook ia apple news etc....
TRANSCRIPT
Webinar: Speeding up the Publishing Process
Tom Pijsel Product Manager, WoodWing
Andreas Pfeiffer Media Industry Expert
Leonie May Product Marketing Manager,
WoodWing
Andreas Pfeiffer Media Industry Expert
“A specialist in providing market-specific research and
consulting to media producers and technology partners”
The next generation of Enterprise
Driving the future of content creation
t Webinar March 2017
t Digital Publishing for Magazine Publishers: Making it Work Productively
PfeifferConsulting
01001011
Andreas Pfeiffer www.pfeifferreport.com e-mail [email protected] Twitter @pfeifferreport
t About Pfeiffer Consulting
t Research and consulting around media and technology since 1998
x Working with companies “on both sides of the fence”, media groups and technology providers x We provide original research focusing on the profound transformations of the media and technology landscape
t Some of our clients and partners
t About this webinar: Here’s what we are going to talk about
t Basics of digital publishing
t Challenges of adapting a traditional magazine workflow to include digital
t Streamlining the publication process to ultimately reduce costs
t How a web-based solution can speed up collaboration for publishers
Let’s talk about publishing
t What does it mean to go from here…
t To here…
t …and here?
t One thing is obvious: Magazine publishers haven’t had it easy…
t Over the past few decades, they had to:
x Adapt to completely new production methods…
x Deal with the first wave of the Web…
x Adapt to the mobile revolution…
t And that’s without even mentioning…
x …social media…
x …platform publishing…
x …the challenges of digital advertising…
x And we are just getting started…
t In other words: It’s time to look at doing things more efficiently
t What does magazine publishing look like today?
Social MediaTeam
Print Magazine
Core Print Team
Website
Web Team
t And this is what it usually means for publishers
Text Pictures
LayoutsLayoutsLayouts
Issue
Print Team
Web Team
Social Team
App Team
Shared Storage
Text Pictures Video
Web pagesWeb pagesWeb pages
Text Pictures Video
Web pagesWeb pagesSocial Channles
Text Pictures Video
Web pagesWeb pagesApp
t Magazine workflows in the digital age: Organically grown — and often not very optimized
t Sharing assets on a server is not enough any more
x The print publication dominates, yet all the other channels have become essential too
x Different teams have very different needs for the same basic content
x Coordination between different teams can be a nightmare
t Magazines are very different from publications such as newspapers
x Magazines are excellence-driven
x That means that simple re-purposing of print-content is usually not enough
x Organizing and managing a coherent creative direction for all channels can be challenging
t And the result? I suppose you have guessed…
t Bottlenecks of the unmanaged magazine workflow
Text Pictures
LayoutsLayoutsLayouts
Issue
Print Team Web
Team
Social Team
App Team
Shared Storage
Text Pictures Video
Web pagesWeb pagesWeb pages
Text Pictures Video
Web pagesWeb pagesSocial Channles
Text Pictures Video
Web pagesWeb pagesApp
Different teams have entirely different content requirements for the same story.
This often results in content being re-created from scratch for every output channel
Multiplication of output channels results in redundant multiple instances of the same asset. This reduces efficiency, and increases management issues down the line
While the print publication usually dominates, It is almost impossible for the creative and
strategic stakeholders to manage the entire portfolio of output channels in a coherent way
t So? What’s the solution?
HTML5
Print Publication
Facebook IAApple News
etc.
MobileApps
MagazinePublishing
system
Traffic Analysis
Advertising System
t Before: Parallel Workflows
Text Pictures
LayoutsLayoutsLayouts
Print Publication
Shared Storage
Text Pictures Video
Web pagesWeb pagesWeb pages
Text Pictures Video
Web pagesWeb pagesSocial Channles
Text Pictures Video
Web pagesWeb pagesApp
t After: A system that manages all aspects of the publishing process
Database
Output processor
Automatically generatesInstances finetuned
for each output channel and platform
Traffic Analysis
Granular analysis specific to each story and output channel
Layout+
Versioning +
Page Planning+
Revision Management +
Advertising systemStories
Assets
Print Publication
HTML5
Mobile Site, App
Soc. Platforms
t Benefits of a managed workflow: Some of the key aspects to look out for
t One: Managing the print publication more efficiently
x Only a managed workflow can cover all aspects of magazine production in an optimized way
t Two: Managing all the assets to make them easily reusable
x It is essential to store and make assets reusable efficiently, without clogging up the system
t Three: Managing the collaboration between teams in a streamlined way
x Digital publishing means finding an optimized way for all different groups and teams to collaborate efficiently
t Four: Creating an efficient pipeline for all digital outputs
x The number of possible digital outputs is growing at breakneck speed. Publishers need to find a system that can automatically generate outputs for every targeted device, channel and platform without duplication of effort.
t Do you have any questions?
Don’t hesitate to contact me:
Andreas Pfeiffer e-mail [email protected]
Twitter @pfeifferreport
http://pfeifferreport.com
PfeifferConsulting
01001011
t Managing a digital magazine workflow: Some of the key aspects to look out for
t One: Managing the print publication more efficiently
x Only a managed workflow can cover all aspects of magazine production in an optimized way
t Two: Managing all the assets to make them easily reusable
x It is essential to store and make assets reusable efficiently, without clogging up the system
t Three: Managing the collaboration between teams in a streamlined way
x Digital publishing means finding an optimized way for all different groups and teams to collaborate efficiently
t Four: Creating an efficient pipeline for all digital outputs
x The number of possible digital outputs is growing at breakneck speed. Publishers need to find a system that can automatically generate outputs for every targeted device, channel and platform without duplication of effort.
Create content optimized for any channelPrint, web, tablets, mobile, social media.
Workflow solution for easy reuse of contentSave time, money and resources
Enterprise sneak peek
Content workflows based on variants
Title
Body
Product
Author
Structure
Text before layout workflow
Any questions?
Thank you for attending!
For further information please contact us: