webinar: social roi - no longer the unicorn of e-commerce
DESCRIPTION
Everyone knows that trying to track down the ROI of social initiatives is difficult. Sure you can measure increasing numbers of “Fans” and “Tweets,” but ask 10 marketers what that is worth and you will likely get 10 different answers. Much like searching for a unicorn, many believe searching for true social ROI is impossible. But things have changed. Today retailers like Teleflora, SKECHERS, Advance Auto Parts and thousands of others know that by linking social content and sharing directly to advanced business intelligence you can find the unicorn, by linking social activity to sales.Join Danny Hsu, SEO and social analytics expert at PowerReviews to learn: In this 45 minute webinar you will learn: - How user generated content is proven to drive increases in sales - How leading retailers are leveraging PowerReviews Social Measurement to link social activity directly to sales and traffic- 3 social commerce tips to turn social activity into salesTRANSCRIPT
Social ROI: No Longer the Unicorn of E-commerce
Today’s Speakers
2#SocialSales
Dave HawleyProduct Marketing
Danny HsuSEO and Social Analyst
Today’s Webinar Agenda
1. Path to Social ROI
2. Live Demo
3. Three Tips to Turn Social Activity into Sales
4. PowerReviews Overview
5. Q&A
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Likes Don’t Equal Sales
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SocialContent
Organic Traffic
Conversions
SocialEngagement
Path to ROI Includes Metrics
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Many Types of Customer-generated Content Valued by Google
• Customer Reviews• Q&A• Discussion Forums• Twitter
• Google+• Facebook• YouTube• Pinterest
Types of Social Content and Engagement
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• Tracking beacon system• Click tracking system• Business intelligence system• Hooks to other relevant data sources• Data storage and processing• Conversion tracking
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Nuts and Bolts – Technical Components
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Live Demo
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Beacon Social Content on The Product Page to Track Usage and Interaction
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Business Intelligence Platform
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Customers Who Read Reviews Convert Higher and Spend More
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What’s Next – Sneak Peek
1. How to drive conversion with Social Answers™
2. How to improve SEO performance with Social Answers and Customer Reviews™
3. How to drive referral traffic and conversion with social sharing
4. How to increase conversion by enabling your customers to follow products and categories
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3 Tips to turn social activity Into Sales
Beacon areas of social activity and sales
Link data into business intelligence system
Optimize social content and engagement to drive more value
3 Tips to Turn Social Activity Into Sales
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Turn Social into Sales withPowerReviews’ Essential Social Suite™
The only solution to integrate the 3 key components of social success:
• Social content• Social engagement• Social measurement
Use proven social techniques to drive sales where it matters.
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Social Content
Social Loyalty Amplifies Content Creation Through Gamification
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Integrated Gamification & Content Drives Performance
Thank you for your review
You earned 10 points!
Thank you for answerYou’ve earned the Life Saver badge.
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Integrated Social Loyalty That’s Easy to Manage
Social Loyalty
Customer Reviews
Social Answers
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Customer Reviews Attract & Convert Customers
3X
Social Content
10-50% more
organic traffic
14% increase in site
conversion
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Fast Social Answers Drive Conversions
Does this shoe come in kids’ sizes?
Yes, all shoes are available kids’ sizes.
Checkout
Asked on 12/20/2011 8:31 am
Answered on 12/20/2011 11:15 am
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Flexible Work Flow Queues Ensure Answers are Created Quickly
Q: Does this shoe come in kids’ sizes?
A: Yes, all shoes are available in kids’ sizes.
Expert
Verified Buyer
Crowdsource
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Social Discovery Amplifies Product Content to Create Traffic
YOUR SITE
Nikon is a great camera!
Should I buy this Nikon Camera from Staples?
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Social Discovery Increases Content Relevancy and Engagement
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Trending Product Updates Keep Social Users Engaged & Clicking
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Integrated Social Measurement™ Provides Actionable Analysis
Optimize Social To Drive Sales
Measure the increase in traffic from social activity
Track the impact of social activity on conversion
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Link Social Activity To Sales
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PowerReviews is the Social Performance Company
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96% Renewal Rate
27M Pieces of Social Content
Award Winning Technology
5,500 Brands
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Q&A
Thank you for attending.
For a live demo, please call:
(866) 345-1461or email:
For more information on PowerReviews Essential Social Suite, please visit:
www.PowerReviews.com
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