(webinar slides) network your way to success
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Networking Your Way to Success#NetworkingSuccess
About MyCase
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Web-Based Legal Practice Management SoftwareBuilt as a complete platform, MyCase offers features that seamlessly cover all the daily functions that a modern, small law firm requires in one place at an affordable price.
Just $39/month per attorney $29/month per paralegal or staff
MyCase Websites
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Jumpstart your marketing• Modern, professional design built for your firm• Social media and blog integration• Complete integration with MyCase• Basic SEO
About our presenter
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Roy Ginsburg
‣ 30+ years legal practice
‣ Law coach for 10 years
‣ Runs a successful part-time practice
‣ Has given CLE’s to 50+ bar assoc.
‣ Published by several legal blogs
RoadmapAdd text
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• Why you hate it• Who to network with• How to network• Solicitation rules• Working the room• Social networking
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Poll #1Question: What is the biggest reason why you don’t network more than your presently do?
‣ I don’t know how to do it
‣ I know how to do it, but feel uncomfortable doing it
‣ Not enough time
‣ It feels sleazy
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“When I was in law school, marketing meant going to the grocery store.”
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“Trust me Mort--no electronic-communications superhighway, no matter howvast and sophisticated, will ever replace the art of the schmooze.”
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“If you are going to be a successful duck hunter, you must go where the ducks are.”
“Bear” Bryant
Question: True or False
‣ The best networkers typically have a “life of the party” personality and rarely are introverts
Poll #2
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“The currency of real networking is not greed
but generosity”
K. Ferrazzi (author of Never Eat Alone)
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Create a Contact List Present clients
Other resources
• Firm (cross-sell)• Former firm/job• Bar activities• Opposing counsel• Related professions• Industry/trade• Community orgs.• Law school/college
Non-profit boards Pro bono/volunteer Religious affiliation Family Friends Children activities Hobbies/sports
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• Email v. telephone• Be persistent• Don’t expect all to respond• Don’t take it personally
Contact them!
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Let’s Do Lunch . . .
• Be prepared
• Listen (ears-mouth ratio)
• Help
• Remember details
• Confident
• Enthusiastic
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Can You Ask For the Business?
Rule 7.3 – cannot solicit employment from a prospective client unless person is
• a lawyer• family• close personal relationship• prior professional relationship
Comment: “Situation is fraught with possibility of undue influence,
intimidation and overreaching.”
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Poll #3Question: What are the best groups to join if you want to meet new people to network with?
‣ The ABA, State, and local bar associations
‣ Local community groups such as the Chamber of Commerce and Rotary
‣ Because of social media, it is a waste of time to join groups
‣ It depends on the type of law that you practice
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Increasing Your Contacts
Join groups
• Where are competitors?• Active
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Working the Room• Do’s•Firm handshake•Good eye contact•Smile
Don’ts•Excessive food or drink•Discuss controversial topics
•Off-color humor•Do business
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“All things being equal, people do business
with friends; all things being not quite so equal, people still want to do business
with friends.”
Contact UsRoy S. Ginsburg, [email protected]
Get 10% Off Your First 6 Months of MyCase:
Promo Code:10ROY15
Thank you
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