Seven Strategic Fundraising Tips for Your NonprofitWith Darian Rodriguez Heyman, author of the newly-released handbook Nonprofit Fundraising 101January 20, 2016

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Presenters

Assisting with chat: Ale Bezdikian, TechSoup

Darian Rodriguez HeymanAuthor of the

newly-released handbook Nonprofit Fundraising 101

Susan Hope BardOnline Training Producer

TechSoup

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Objectives

• Share practical and tactical solutions that can help you with your nonprofit’s fundraising

• Discuss concrete tips and tools for individual giving, foundation grants, corporate sponsorship, and online campaigns

• Identify at least one idea that you can easily put to work with the expectation of increasing fundraising results

• Answer your questions!

6

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Where Are You?

We Are Here

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The Need Is Global – And So Are We

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and support

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Top Seven Fundra i s ing Tips

Da r i a n Rodr iguez Heyman Da rian@Da rianHeyman.c om

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Essential Resources, Tools, and Hard-Earned Wisdom from Fifty Leading Experts

Edited by Darian Rodriguez Heyman

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Tip 1 : G e t You r B o a r d Engaged

•  Set t h e Vis ion & E x pec t a t i ons– Board M a t r i x– Board Member Agreement

B o a r d M a t r i x

B o a r d Member Agreement

Why D o n ’ t M o r e NGOs Wr i t e G r a n t s ?

Tip 2 : Never Submi t a C o l d G r a n t

• Warm i t Up:– Secure an I n v i t a t i o n– The Pas ta Tes t

•  Programs & Pos i t i on in g

Tip 2 : Never Submi t a C o l d G r a n t

–   D o l l a r Amoun t– Deadline– Jedi Mind Tr i ck

Tip 2 : Never Submi t a C o l d G r a n t

The # 1 Reason Why Peop le D o n ’ t Give…

Hank Rosso

The # 1 Reason Why Peop le D o n ’ t Give…

I s Because They’ re N o t Asked .

Tip 3 : Make Speci f ic ,D i r e c t Asks

•  Apprec iat ive I n q u i r y•  Con tex tua l i zed P i t c h•  L i s t e n f o r Resonance• A Speci f ic , D i r e c t Ask•  Wait f o r The i r Response

Tip 4 : Map D o n a t i o n s t o Impact•  Think I nc remen ta l l y

“ Peop l e D o n ’ t Give To You, They Give T h rough You”

@ D H E Y M A N

Donate I

OR Help Raise Money

DONATE $ 50 OR MOREBuys 10 used textbooks

0 Donors · Donate Now!

DONATE $100 OR MOREAllows one student to apply to college

0 Donors • Donate Now!

DONATE $250 OR MORE

Provides students drinking water for one year

0 Donors • Donate Now!

DONATE $ 500 OR MORESponsors one child through graduation

0 Donors · Donate Now!

DONATE $1,000 OR MORELets students > 5 miles away takea bus

0 Donors • Donate Now!

Tip 5 : Make You r D o n a t i o n B u t t o n Shine

3 Tweaks:– Donate– Def aul ts– Impact

Tip 6 : Make O n l i n e D o n a t i n g Easy

Tip 6 : Make O n l i n e D o n a t i n g Easy

Tip 6 : Make O n l i n e D o n a t i n g Easy

INGREDIENTS FOR ORGANIZING

Tip 6 : Make O n l i n e D o n a t i n g Easy

Tip 7 : App ly f o r a G o o g l e G r a n t

•   $10K/Mon th o f Free G o o g l e AdWords•  $2/Cl ick Limit

• Embrace “ L o n g Ta i l ” Keywords

•   Increase Website T r a f f i c

Tip 7 : App ly f o r a G o o g l e G r a n t

We’re A l l in This To g e t h e r

Da rian@Da rianHeyman.c om (415) 6 3 7 - 5 0 6 2

D o n ’ t Be A f r a i d t o Dream

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Learn and Share!

Chat in one thing that you learned in today’s webinar or will try to implement.

Will you share this information with your colleagues and within your network?

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