webinar series - how to launch your app idea
Post on 19-Oct-2014
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DESCRIPTION
In this session you will learn how to launch your app ideas. From concept to strategy, design, development and launch. Learn how to take action to mobilize your ideas. • How to choose the right idea: from idea conception to idea development • Steps to follow before approaching your development partner • Tips to turn your idea into app success Webinar hosted on Thursday, August 14th, 2014. www.TheAppLabb.com #ideasmademobileTRANSCRIPT
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WEBINAR SERIES PRESENTS ���“HOW TO LAUNCH YOUR APP IDEA”
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Kundan Joshi CEO, TheAppLabb @jkundan Chetan Lamba Business Development Lead, TheAppLabb @chetanlamb
��� #ideasmademobile
Presented by:
www.TheAppLabb.com
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• How to choose the right idea: from idea conception to idea development • Steps to follow before approaching your development partner • Tips to turn your idea into app success
#ideasmademobile
WHAT YOU WILL LEARN?
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HELLO, WE ARE
Our Solutions:
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Let’s start!
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There are now over
1.4 billion Smartphone users on the planet
Source: http://www.go-gulf.com/blog/smartphone/ & Strategy Analytics
• 1 in 7 people around the globe have a Smartphone • 87% of the world has mobile technology • 56% of American adults are Smartphone owners • 91% of Smartphone owners have their devices within arm’s length at all
times
WHY MOBILE?
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At TheAppLabb, we are fostering the transformative power of technology through Strategy, Design & Development of Mobile & Web Apps.
CMS | ECommerce | MCommerce | Mobile & E-Learning | SaaS | Intranet | Social Apps | Web 2.0 | CRM
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PROCESS
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Step 1: Idea
Step 2: Validating the Idea • Process Customer Validation • Market Validation • Growth Validation
Step 3: Business Model Creation • Revenue Model & Funding Model • Driving users • Scalability���
Step 4: App Strategy • Competition research • Feature List • Feature Prioritization for MVP • Functional Specification
PROCESS Why app strategy���is important?
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Step 1: User Experience���& Research
Step 2: Wireframes Design Step 3: App Prototype
Step 4: Technical ���Architecture Design
PROCESS How it is done?
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• Translate the client’s idea to a sketch or draft • Wireframes gives a visual clue to the client • It is an overall flow from the user’s perspective • Once it is done: identify the short comes���
and additional requirements • Between the wireframe & Final Product:���
proof of concept
WIREFRAMES
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USER INTERFACE / USER EXPERIENCE
What people use to interact with the product
How they feel while ���they do
• It’s the graphical user interface of a software / product
• Design should be heavily informed
• Make sure the product flows ���from one step to the next
• Interactive User Experience via ���features & functionality of a software
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DOCUMENTATION & BEST PRACTICES How do we deliver the best product? • By following the best practices and documents in a System Requirements Specification (SRS)
document – “a planning document that lists the requirements for system that will be developed”
• Provides detailed description regarding the functionalities of the App • Covers all of the system’s intended features • Offers preliminary glimpse of the software application through wireframes • Changes to functionality and technology may impact the coding effort, but the overall layout will
remain the same • Refers to the UI designs for design elements like colors, font selected, text font, size, header font
size, hover effects, etc. • It outlines all of the necessary information to start development and also covers hardware,
software, and various other technical dependencies needed to know from development perspective.
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PROCESS
Multi-Platform Development
Quality Assurance
Deployment,���App Submission ���
& Support
App Marketing
Developing steps
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TESTING – INTERNAL & ���CLIENT TESTING
• Integration Testing: design specifications • System Testing: system functional requirements • Security Testing • Regression Testing • Functional Testing • Usability Testing • Compatibility Testing
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MARKETING
• App Store & Google Play launch • Campaigns to promote your app: Social Media, blogs,
newspapers • How to take advantage out of the app analytics
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FEATURED CASE STUDY
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APP STRATEGY
MOBILE APP DESIGN & DEVELOPMENT LocaWoka – Crowd Sourcing App
LocaWoka aims to make people’s lives easier and more satisfying by enabling them to ‘crowd-source’ their day-to-day errands or get assistance in tasks which they normally would not have the time or skillset to do. LocaWoka via it’s online marketplace, helps these ‘task posters’ connect with an audience that has the time, the skills and are around in the neighbourhood to assist, i.e. the ‘task seekers’.
App Validation: • Problem: Need for a crowdsourcing App in Canada • Solution: LocaWoka fills the gap
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FINAL WIREFRAMES
MOBILE APP DESIGN & DEVELOPMENT LocaWoka – Crowd Sourcing App
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MOBILE APP DESIGN & DEVELOPMENT LocaWoka – Crowd Sourcing App
UI DESIGN
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APP DEVELOPMENT
MOBILE APP DESIGN & DEVELOPMENT LocaWoka – Crowd Sourcing App
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MARKETING & PR
• Facebook ads • Social Media Campaigns • Organic Marketing • Online banners • On ground activation
MOBILE APP DESIGN & DEVELOPMENT LocaWoka – Crowd Sourcing App
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MOBILE APP DESIGN & DEVELOPMENT LocaWoka – Crowd Sourcing App
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CLI
ENT
S
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Questions?
Our Labb 1179 King St W, Suite 201���
Toronto Ontario M6K 3C5 Canada
T 416.745.3164
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Twitter : @TheAppLabb