webinar presentation and research findings march 14, 2012 political advertising: the flood of 2012
TRANSCRIPT
Webinar Presentation and Research FindingsMarch 14, 2012
Political Advertising: The Flood of 2012
How to Ask Questions
Speakers from:
CBS Local Zenith Interactive
Valpak Gannett Gray TVGoogle
McClatchy AT&T Interactive Deseret Media
Yahoo Yodle
Centro Morris Comm.
Mobile Mktg. Assoc.
And 30+ more speakers!
Can’t Make it to New York? Attend@Your Desk
Agenda
Political Advertising Ramps UpHow Political Ad Dollars Will Be SpentOnline Political Ad Spending Q&A
www.borrellassociates.com
Spending on 2012 Political Ads by Category
Source: Larry J. Sabato’s Crystal Ball, OpenSecrets.org, Borrell Associates Inc.; 2012
www.borrellassociates.com
Per-Voter Political Ad Spending, 1995-2012
Source: Catholic University Law Review [Vol. 58:965-1000], United States Elections Project, Larry J. Sabato’s Crystal Ball, Center for Responsive Politics, Borrell Associates Inc.; 2012.
www.borrellassociates.com
States Projected to Receive the Most Political $
Source: University Law Review [Vol. 58:965-1000], United States Elections Project, Larry J. Sabato’s Crystal Ball, Center for Responsive Politics, Borrell Associates Inc.; 2012.
www.borrellassociates.com
2012 Political Ad Spending Levels by State
Source: Catholic University Law Review [Vol. 58:965-1000], United States Elections Project, Larry J. Sabato’s Crystal Ball,Center for Responsive Politics, Borrell Associates Inc.; 2012.
www.borrellassociates.com
Forecast Political Ad Spending, 2008 vs. 2012
Source: Borrell Associates Inc.; 2012.
www.borrellassociates.com
2012 Ad Spending Change by Media Choice
Source: Borrell Associates Inc., 2012.
www.borrellassociates.com
Total Online Political Ad Spending, 2008-2012
Source: Borrell Associates Inc., 2012.
www.borrellassociates.com
The Political Micro-Targeting Process
Source: New York Times, “Online Data Helping Campaigns Customize Ads,” February 20, 2012.
www.borrellassociates.com
Where Consumers Get Political News
Source: Pew Center 2012 Campaign News Survey, February 2012.
Questions?
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