webinar kiosked brightcove uk
DESCRIPTION
Kiosked and Brightcove have teamed up to educate online retailers on how to tell their story through video and more importantly how to directly drive revenue through video.TRANSCRIPT
STEP UP YOUR VIDEO MARKETING STRATEGY IN 2014!
KIOSKED WEBINAR!18.02.2014!
!Jaakko Iso-Jarvenpaa, Kiosked!
Sophie Rayers, Brightcove!
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KIOSKED WEBINAR!
AGENDA!• Introduction 5 min
• Forewords about content marketing 5 min
• Interactive video on the rise: research 10 min
• Brightcove and video marketing trends 15 min
• Case studies on interactive video 5 min
• Wrap-up 5 min
CONTENT MARKETING!Introduction to Everywhere Commerce!
!
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THE ALWAYS ON CONSUMER PLACES NEW DEMANDS ON MARKETERS!!90% of B2C brands use content marketing to educate consumers about their brand
Content Marketing Institute
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Give people what they want, when they want it, in the form they want it in. !
Kevin Spacey, Award Winning Actor & Producer
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WHAT IS CONTENT MARKETING?!
7!
CREATING CONTENT!
NEWSLETTERS
60!%!of B2C marketers plan to increase the amount they allocate to content marketing.
ONLY 34!%!Felt they were effective (in their content marketing efforts)
BLOG!
CASE STUDIES! WHITE PAPERS
ARTICLES!
FORUMS!
EVENTS
WEBINAR!
VIDEO
EMAILS!
Marketing Profs/Content Marketing Institute
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CONTENT DELIVERY!
Consumers want to connect with their favorite brands but they want this connection to be meaningful. !!!!
eMarketer
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VISUAL CONTENT ACROSS ALL CHANNELS!
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CONTENT MARKETING CHANNELS!
!!!!!!
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IF SALES GOES UP – IT’S THE MARKETING!!
Web traffic/ page views Click-through Registrations and sign-ups New site visitors Time spent on site Brand awareness!
SALES!!
INTERACTIVE VIDEO!Definition, strategy and statistics!
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VIDEO AS PART OF CONTENT MARKETING!
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Of the online population will regularly watch video by 2017.
90%!
The increase in conversions when using video compared to other content types.
40%!
Of marketers are using video today in their content marketing.
93%!!
Of people say there is no better way to bring a product to life than video.
71%!
VISUAL CONTENT AS DRIVER !FOR EVERYWHERE COMMERCE!
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LINEAR VS. INTERACTIVE!
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INTERACTIVE VIDEO!
VIDEO ADS BRANDED VIDEO CONTENT
INTERACTIVE VIDEO
LINEAR VIDEO
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VIDEO ADS OR INTERACTIVE VIDEO!
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INTERACTIVE VIDEO!
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THE NEAR FUTURE OF VIDEO!
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INTERACTIVE VIDEO!
V–EXPLORATION
SOCIAL MEDIA +
MOBILE OWN SITE +
DESKTOP/TABLET
SOCIAL MEDIA +
MOBILE
V–COMMERCE
SHORT FORM LONG FORM
OWN SITE + DESKTOP/TABLET
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START WITH WHAT YOU CONTROL!
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INTERACTIVE VIDEO!
EMAILS SEO/SEM
OFFLINE SOCIAL
OWN WEBSITE SOCIAL CHANNELS
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MAKE VIDEOS ON BRIGHTCOVE INTERACTIVE!
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VIDEO MARKETING!
Turn your Brightcove videos into interactive storefronts with shoppable products. Fast setup. Easy to use.
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UP AND RUNNING IN MINUTES!
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INTERACTIVE VIDEO!
BRIGHTCOVE!Video marketing trends and strategies!
Why Video Will Revolutionize Your 2014 Marketing Strategy
SOPHIE RAYERS DIRECTOR OF MARKETING, EMEA & LATAM BRIGHTCOVE
Your CONTENT is your first sales call
second, third…
WHAT ARE YOUR GOALS FOR CONTENT MARKETING?
BRAND AWARENESS
2013 B2B Content Marketing Benchmark, CMI/Marketing Profs
CUSTOMER ACQUISITION
LEAD GENERATION
LOYALTY
THOUGHT LEADERSHIP
ENGAGEMENT
WEB TRAFFIC
LEAD MGT
SALES
79%
74%
71%
64%
64%
63%
60%
45%
43%
WHAT CONTENT TYPES GREW THE MOST?
VIRTUAL CONFERENCES
MOBILE CONTENT
RESEARCH REPORTS
VIDEO
44%
2013 B2B Content Marketing Benchmark, CMI/Marketing Profs
70%
33%
28%
25%
52%
15%
10%
2011
2012
VIDEO IS TAKING OVER THE WEB
2000 2005 2012
BOOST YOUR CONTENT ECOSYSTEM WITH VIDEO
! Video Works ! Video Always ! Video Everywhere
Pages with video
attracted 2-3x more visitors (MarketingSherpa)
and…
157% increase
in organic traffic from search engines. (MarketingSherpa)
of marketers plan to add video to their sites making it a higher priority than Facebook, Twitter, and blog integration.
(Social Media Examiner, April 2012)
76%
12 | Confidential
Timing live, socially sharable events with product launches.
Mobile Video consumption growth in 2012
300%
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When marketers used the word “video” in an email subject line, open rates
rose 7% to 13% (Experian 2012 Digital Marketer: Benchmark and Trend Report)
Visitors who view product videos
are 85% more likely to buy than visitors who do not. (Internet Retailer)
Build Your Own TV Station
1. CONTENT 2. CONNECTED 3. CHANNELS
4. CONVERSION
CASE STUDIES!What have we learned from our clients?!
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INTERACTIVE VIDEO ON OWN SITE!
25!
CASE STUDY!
5,000,000!CHALLENGE! UNIQUE USERS MONTHLY!
NEW COLLECTION
CLICK-THROUGH RATE!
7%!
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INTERACTIVE VIDEO IN SOCIAL MEDIA!
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CASE STUDY!
CLICK-THRU-RATE!ENGAGEMENT RATE! CONVERSION RATE IN COMPARISON TO BANNERS!
5%!68%! 380%!
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INTERACTIVE VIDEO ON OWN TV-CHANNEL!
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CASE STUDY!
500.000!ENGAGEMENT RATE!UNIQUE USERS MONTHLY!
50% NUMBER OF VIDEOS KIOSKED!
300!
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INTERACTIVE VIDEO!
Retail site visitors who view video will spend 2min longer on site.
2MIN!
Online consumers viewing video are 85% more likely to purchase.
85%!
Of consumers say there is no better way to bring product features to life than video.
71%!
40% of online consumers’ purchases are impulsive.
40%!
CUSTOMERS ARE ASKING FOR IT!!
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OFFER FOR BRIGHTCOVE CLIENTS!
29!
BRIGHTCOVE OFFER!
FREE!USE THE KIOSKED PLATFORM
TO ENRICH YOUR IMAGES!SETUP!
FREE BRANDING OF YOUR KIOSKS!
FREE!
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INTERACTIVE VIDEO!
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