webinar innova challenge mx: alberto cairo sobre visualización de datos
DESCRIPTION
Presentación del webinar del día 15 de octubre de 2014 dentro del marco del concurso InnovaChallenge MX, donde Alberto Cairo, profesor de la Universidad de Miami y experto en visualización de datos nos habla sobre buenas prácticas.TRANSCRIPT
visualization for the masses
alberto cairo
the promise and challenges of a world where everybody can design with data
elmundo.es (Spain), 2000-2005
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
Editora Globo, Época magazine (Brazil) 2010-2011
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
http://com.miami.edu/
http://ccs.miami.edu/
University of Miami
http://interactive.miami.edu
How do we teach good visualization habits to the general public?
How to avoid being mislead by bad visualizations
How to contribute to the world by designing good visualizations
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
The jungle of spin, dishonesty, and resulting widespread mistrust
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
The promise of mainstream visualization…
…leads to the challenge of widespread bad habitsAlberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
http://blog.visual.ly/creating-infographic-start-finish/
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
Unfortunately, some of us are offering really bad advice
http://blog.visual.ly/creating-infographic-start-finish/
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
Unfortunately, some of us are offering really bad advice
http://www.thefunctionalart.com/2014/01/article-about-infographics-gets.html
“The thought starts with the message and then gets into putting other related information together to support it instead of starting with the data and thinking of what to make of it – the message. The advantage of taking this route is also that you are not just restricted by topics or numbers or just presenting ‘news’. You can go a step further and air your ‘views’ too to make a point.”
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
Unfortunately, some of us are offering really bad advice
The challenge with clarityWe may offer dubious advice even when our intentions are good
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
I’ve chosen to call myself an Information Architect (…) I mean architect as in the creating of systemic, structural, and orderly principles to make something work —the thoughtful making of either artifact, or idea, or policy that informs because it is clear.
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
Isn’t there a value that precedes clarity?
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
But does the message inform just because it’s clear?
http://www.vox.com/cards/health-prices/america-is-getting-gouged-on-health-care-prices
This is as clear as it gets
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
READ MORE http://www.thefunctionalart.com/2014/04/my-new-infographics-motto-its-more.html
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
What are the features that define a great infographic or data visualization?
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
1. Truthful 2. Functional 3. Beautiful 4. Insightful 5. Enlightening
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
September 2012
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
What graphic forms are more appropriate to represent your data?1. Think about the audience and the publication 2. Think of the questions your graphic should help readers answer 3. Can you understand it without reading every single figure?
Allows moreaccurate
judgements
Allows moregeneric
judgements
Position alonga common scale
Position alongnonaligned scales
Length
Direction
Angle
Area
Volume
Curvature
Shading
Colorsaturation
Allows moreaccurate
judgements
Allows moregeneric
judgements
Position alonga common scale
Position alongnonaligned scales
Length
Direction
Angle
Area
Volume
Curvature
Shading
Colorsaturation
William Cleveland and Robert McGill (1984)
Great for accurate judgments: Comparisons, relationships, etc.
60
Spain
40
20
0U.S. France U.K.
60
Spain
40
20
0U.S. France U.K.
100
Spain
80
60
40U.S. France U.K.
60
20
40
20
040 60 80
BAR CHART
SCATTER CHART(or scatter plot)
LOLLIPOP CHART
60
1995
40
20
01996 1997 1998
LINE CHART(or time series chart)
DOT CHART(or dot plot)
100
80
60
402000 2010SLOPE CHART
U.K
FranceU.S
Spain
Allows moreaccurate
judgements
Allows moregeneric
judgements
Position alonga common scale
Position alongnonaligned scales
Length
Direction
Angle
Area
Volume
Curvature
Shading
Colorsaturation
Allows moreaccurate
judgements
Allows moregeneric
judgements
Position alonga common scale
Position alongnonaligned scales
Length
Direction
Angle
Area
Volume
Curvature
Shading
Colorsaturation
William Cleveland and Robert McGill (1984)
0-25%26-50%51-75%76-100%
CHOROPLETHMAP
DOT MAP
Percentage of peoplewho ate at leastone serving of boiledoctopus last year
Every dot representsa restaurant thatserved boiledoctopus at least oncelast year
PROPORTIONALSYMBOL MAP
1,000,000
250,000
People who ate at leastone serving of boiledoctopus last year
Most commontemperature at whichoctopuses are boiled
ISOPLETHMAP
100-105°C106-110°C111-115°C116-120°C
Great for general patterns, trends, etc.
This chart is intended to let me see “change” (the purpose is explicit in the headline after all.) Now, try to estimate the popularity of Hip-Hop in 2014; tell me if reggaeton is more popular today than it was in 2014; what about Samba?; and Country or Classic music?
How Music Preferences Have Changed in Two Decades
Music styles preferred by University of Miami students. Survey based on interviews with 1,000 students.
SOURCE: WishfulThinkingData Inc.
Hard
Rock
Hip-Hop
Reggaeton
CountryClassic
Samba
Hard
Rock
Hip-Hop
Reggaeton
Country Classic
Samba
1994 2014
35%
25%
20%
10%
5%5%
What about now? (I’m actually showing just 5 numbers, not 6, like before) !This chart is intended to let me see “change” (the purpose is explicit in the headline after all.) Now, try to estimate the popularity of Hip-Hop in 2014; tell me if reggaeton is more popular today than it was in 2014; what about Samba?; and Country or Classic music?
How Music Preferences
Have Changed in Two Decades
Music styles preferred by University of Miami students.
Survey based on interviews with 1,000 students.
SOURCE: WishfulThinkingData Inc.
0
10
20
30
40%
Hip-Hop
Reggaeton
Country
Classic
Samba
Hard Rock
1994 2014
In some cases, it is appropriate to represent your data more than once
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
In some cases, it is appropriate to represent your data more than once
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
http://www.nhs.uk/Tools/Pages/NHSAtlasofrisk.aspx
http://revistaepoca.globo.com/Revista/Epoca/0,,EMI238256-17445,00.html
In some cases, it is appropriate to represent your data more than once
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
September 2012
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
alberto cairo
insightfulthe
artcommunicationwith data, charts, maps,and infographics
Beginning of 2016September 2012
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
But this is truer and more accurateThis may be truehttps://www.ncta.com/platform/public-policy/setting-the-record-straight-on-broadband-investment/https://www.ncta.com/titleII
ORIGINAL BY: NCTA
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
Side note: Always mistrust designers that consciously hide important data
Side note 2: Always (1) Make your data available, and (2) explain your methodology
But this is truer and more accurateThis may be truehttps://www.ncta.com/platform/public-policy/setting-the-record-straight-on-broadband-investment/https://www.ncta.com/titleII
ORIGINAL BY: NCTA
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
But this is truer and more accuratehttps://www.ncta.com/platform/public-policy/setting-the-record-straight-on-broadband-investment/https://www.ncta.com/titleII
1990 92 96 98 02 04 06 08 1000 2013
$16
$12
$8
$4
$16
Cable Industry Infrastructure ExpendituresIn billions
TelecommunicationsAct is passed(“Deregulation”)
Cable TelevisionConsumer Protectionand Competition Act(“Regulation”)
ORIGINAL BY: NCTA
This may be true
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
So, SO fishy…
ORIGINAL BY: NCTA
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
“The first principle is that you must not fool yourself and you are the easiest person to fool.” - Richard P. Feynman
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
PatternicityFinding meaningful patterns even if they aren’t really there
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
Kiev, Ukraine
The color of each circle represents what party won more votes in the 2012 Parliamentary elections
Party of Regions (party of the former president)
Fatherland Party (current president, pro-Western)
I’m about to show you a proportional symbol map
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
All Texty’s visualization pojects: http://texty.org.ua/pg/blog/infoviztexty.org.ua
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
http://www.bbc.co.uk/news/world-europe-25182823BBC
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
The Washington Post
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
In favor of strengtheningties with theEuropean Union
In favor ofCustom Union
with Russia
0% 50% 100%
WEST
CENTER
SOUTH
EAST
It’s more complicated than that…
If you were to publish the maps in a Western publication (whose audiences don’t know much about Ukraine,) you’d need to show at least the results of the poll, too
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
How do we teach good visualization habits to the general public?
How to avoid being mislead by bad visualizations
How to contribute to the world by designing good visualizations
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo
“Our minds are all we have. They are all we have ever had. And they are all we can offer others.” - Sam Harris, ‘Waking Up’
Alberto Cairo • University of Miami • www.thefunctionalart.com • Twitter: @albertocairo